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All Journal Journal of Language Education Journal of Digital Literacy and Volunteering
Mardiana, Diand
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Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Other

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The Urgency of English Writing Skills in Copywriting & Digital Marketing Mardiana, Diand; Suhardianto; Susi Oktafiani; Desi Anggraini
JOLADU: Journal of Language Education Vol. 3 No. 2 (2024): JOLADU: Journal of Language and Education, December 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v3i2.624

Abstract

In the digitalization era, English writing skill has a very important role, especially in copywriting and digital marketing. The purpose of the research is to identify the urgency of English writing skill in creating effective content for global audiences. By using qualitative descriptive approach, Data was obtained through deep interviews, documentation studies, observation and questionnaire from digital marketing practitioner, copywriter professional and digital marketing academia. The result of the research shows that the ability of English writing contributing significantly to the success of a marketing strategy such as the increasing engagement and the content attractiveness. The research findings also reveal the main challenges faced by practitioners, including a lack of training, time constraints in content production, and cross-cultural communication barriers. However, opportunities to overcome these challenges are widely available through the implementation of industry-driven training programs, the use of digital tools, and cross-cultural collaboration in producing globally relevant content. These findings highlight the importance of synergy between technical skills and cultural context understanding in optimizing the potential of digital marketing. This research provides both practical and theoretical contributions by recommending strategies to improve English writing skills, whether through formal education or professional training. Furthermore, this study is expected to serve as a reference for educational institutions and industry players in aligning training programs with global market needs.
Analisis Perkembangan 6 (Enam) Literasi Dasar pada Pendidikan di Indonesia Mardiana, Diand; Fitriani, Rina
Journal of Digital Literacy and Volunteering Vol. 1 No. 2 (2023): July
Publisher : Puslitbang Akademi Relawan TIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57119/litdig.v1i2.88

Abstract

Peningkatan kualitas literasi suatu bangsa merupakan hasil dan bukti dari keberhasilan sistem pendidikan bangsa tersebut. Masyarakat menjadi lebih berpengetahuan, informatif, kreatif dan berdaya guna. Pada akhirnya akan dapat meningkatkan national competitiveness bangsa ditengah persaingan global. Tujuan penelitian ini untuk mengetahui relevansi literasi dalam era kekinian. Hal ini dilakukan dengan membandingkan makna literasi awal dengan makna literasi terkini berdasarkan perkembangan zaman. Peneliti memfokuskan kajian analisis deskriptif mengenai 6 (enam) literasi dasar yang memanfaatkan data kualitatif menjadi informasi deskriptif. Informasi dalam penelitian ini dijabarkan berbentuk deskripsi. Hasil penelitian ini menunjukan dengan menerapkan budaya literasi seperti membaca, berfikir dan menulis baik sebelum maupun sesudah proses pembelajaran di sekolah, rumah atau di masyarakat akan meningkatkan Critical Thinking, Communication, Collaboration dan Creativity.
Joko Widodo’s English Pronunciation: Phonological Review Suhardianto; Mardiana, Diand; Oktafiani, Susi
JOLADU: Journal of Language Education Vol. 1 No. 3 (2023): JOLADU: Journal of Language Education, April 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v1i3.198

Abstract

ABSTRACT Verbal communication can not be separated from the sound (pronunciation) process of the language. This research aims to find the problem of vowel and consonant sounds pronounced by Mr. Joko Widodo in his speech. This research is a qualitative descriptive study. In collection of data, the researchers use observation method or refer to the technique of simak bebas libat cakap where the process of collecting data is done by listening to the pronunciation of the words and researchers are not involved directly. In analyzing data, the researchers used the method of identity with articulation phonetic techniques. The process of presenting the research results used formal and informal methods by words (descriptively) and tables. From the process of analyzing data results, can be found 1. Mr Jokowi difficulties in pronouncing diphthong /eɪ/, /aʊ/ and /əʊ/ 2. Mr Jokowi difficulties in saying consonant /θ/, /ð/, /v/, /z/, /ʃ/ 3. Mr Jokowi can not say some consonant in the end of the word 4. Mr. Jokowi changes the consonant -y sound at the end of the word become /e/ 5. Mr Jokowi changes vowel /ə/ becomes /o/.  
THE The Development Of Structured Drilling Method (Sdm) & Table Tenses Sederhana (Tts) In English Business Correspondence Classes (A Case Study In Polytechnic Of Lp3i Jakarta): (A Case Study in Polytechnic of LP3I Jakarta) Mardiana, Diand; Prihandono Kuntadi; Susi Oktafiani
JOLADU: Journal of Language Education Vol. 2 No. 3 (2024): JOLADU: Journal of Language and Education, April 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v2i3.561

Abstract

Business correspondence is a main skill of business administration students. In globalization era, when the interaction among business actors is getting intents and wider. Ability at communicating in English is totally needed. As the widest international language in international relationship, mastering English becomes a great significant fundament. The research is focused on the development of structured drilling method (SDM) which is combined to the application of Tabel Tenses Sederhana (TTS). Tabel Tenses Sederhana is a teaching aid which we can use it as a guidance for drilling students. The drilling we mean can be used both for speaking and writing activities. SDM is a drilling method which is structured and gradual based on sentence structure and vocabulary needed. The drilling is given based on lesson, material and purpose of the English training. By using various vocabulary, SDM will be able to be used for every various training purpose, starting from general English to English for specific purpose. In this research, the drilling method will be focused on potential sentences/utterance in writing business English letter. The drilling method used on SDM is a various and systematic drilling method. The application of SDM which is developed on this research will be tested in several classes of Polytechnic LP3I Jakarta.  It is needed to analyzed the effectiveness of the method and to figure out the feedback from the students. The research will be designed as qualitative research. The feedback we mean is students’ perception about the applying of TTS and SDM on English business correspondence training.
Co-Authors Desi Anggraini Fitriani, Rina Oktafiani, Susi Prihandono Kuntadi Suhardianto Susi Oktafiani