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All Journal Jurnal Ilmiah HUBUNGAN INTERNASIONAL Media Wisata Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Hospitality dan Pariwisata Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Abdimas Perbanas SENTRI: Jurnal Riset Ilmiah
Rendy Sarudin
Bunda Mulia University
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Analisis Strategi Event Budaya Festival Lampion Waisak dalam Peningkatan Kunjungan ke Borobudur Catherine Widjaja; Rendy Sarudin
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4223

Abstract

This study aims to analyze the cultural event strategy of the Waisak Lantern Festival in increasing tourist visits to Borobudur Temple. This annual festival combines spiritual values with cultural appeal. Although it successfully attracts thousands of visitors, challenges persist in expanding promotional reach and shifting the perception that the event is purely religious. The research employs a descriptive qualitative method through in-depth interviews, observation, and documentation. Data analysis is conducted using theory and source triangulation to assess the effectiveness of planning strategies, promotional efforts, and visitor experiences. Additionally, a SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats in the festival's implementation. The results indicate that digital promotion is effective in attracting tourists, particularly the younger generation. Strong visual content and user participation serve as key attractions. However, weaknesses remain in location management, information distribution, and inclusive communication for non-Buddhist participants. The study recommends enhancing inclusive promotional strategies, strengthening technical coordination on-site, and fostering cross-sectoral synergy to establish the festival as a sustainable cultural event.
Analisis Pengaruh Brand Image dan Kesesuaian Harga Terhadap Minat Beli Paket Tur di Dwidaya Tour Supermal Karawaci Kabupaten Tangerang Jessica Aprillia Chandra; Rendy Sarudin
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 7 (2025): SENTRI : Jurnal Riset Ilmiah, Juli 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i7.4317

Abstract

This thesis analyzes the influence of brand image and price conformity on purchase intention of tour packages at Dwidaya Tour Supermal Karawaci. The background of the study lies in the intense competition within the tourism industry, which requires travel agencies to understand the key factors influencing consumer decisions. Purchase intention is considered a key indicator of marketing success, with brand image and price conformity being crucial variables shaping consumer perceptions. Using a descriptive quantitative method, the study collected data through a questionnaire survey of 80 respondents who had used the services of Dwidaya Tour Supermal Karawaci, selected via purposive sampling. Data analysis was conducted using multiple linear regression via SPSS. The results show that brand image has a positive and significant effect on purchase intention, indicating that brand trust and reputation drive purchasing behavior. Likewise, price conformity also has a positive and significant effect, suggesting that fair and competitive pricing strongly influences buying decisions. Together, these variables significantly affect purchase intention. The implication is that Dwidaya Tour should continue to strengthen its brand image through service quality and innovation, while also evaluating its pricing strategies to align with consumer value perceptions. The goal is to attract and retain customer purchase interest in a dynamic tourism market.
Co-Authors Achmad Ismail Andari Tirtadidjaja Ariesta, Irma Bernoldi, Ega Bhustomy Hakim Catherine Widjaja Celina, Felicia Darren Felicia Celina Felix Pratama Fernando, Juan Manuel Florencia Irena, Florencia Gabriella Ervina Hendrawan, Muhammad Raviandra Irma Ariesta Jessica Aprillia Chandra Jovan, Imanuel Yeremia Kelvin Kurniawan, Kevin Laurentsa, Varren Graciela Mulyaman, Darynaufal Nawangwulan, Wening Nawangwulan, Wening Ramadhani Siti Pratama, Felix Richard Rizki Yonatan Tirtadidjaja, Andari Tirtadijaja, Andari VERONICA VERONICA Wibowo, Vincentius Bayu Tri Yonatan, Rizki