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ANALISIS PENGARUH HARGA DAN STORE ATMOSPHERE TERHADAP MINAT BELI ULANG DI KEDAI KULINER 27 GADING SERPONG Kurniawan, Kevin; Sarudin, Rendy
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1370

Abstract

This study aims to analyze the relationship and determine the effect of price and store atmosphere on repurchase intention at Kedai Kuliner 27 Gading Serpong. The research uses quantitative methods by distributing questionnaires to the number of respondents according to the requirements of the research. Based on the research, it consists of 3 variables, namely variable X1, variable X2, and variable Y. The average value for variable X1 is 4.18 (High), X2 is 4.05 (High), while variable Y is 4.06 ( Tall). Based on the results of the T test, it obtained a significance value of 0.00, which means that the variables X1 (Price) and X2 (store atmosphere) have an effect on Y (Repurchase Intention). The Coefficient of Determination Test (R2) gets a value of 0.706. So, it can be concluded that variable Y can be explained by 71%.
Analisis Pengaruh E-Sport Tourism pada Pokemon Go Terhadap Peningkatan Wisatawan di Kabupaten Tangerang Sarudin, Rendy; Hakim, Bhustomy
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2242

Abstract

This research aims to determine the influence of the E-Sport Tourism game Pokemon Go on Interest in Visiting Tangerang Regency through the Tangerang Serpong Raider Community. The results of this research show that: (1) if E-sports tourism in Pokemon Go is equal to zero (0), then the increase in tourists in Tangerang Regency will be 7,178 as evidenced by the constant value obtained which is 7,178. (2) E-sports Tourism in Pokemon Go positively influences increasing tourists in Tangerang Regency as evidenced by the regression coefficient value of 0.600. (3) E-sports Tourism in Pokemon Go influences the number of tourists by 60.0% while the remaining 40.0% is influenced by other variables as evidenced by the R square result which is 0.600.