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Netti Natarida Marpaung
Universitas Satya Negara Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Brand Image dan Harga Terhadap Keputusan Pembelian Produk Rose Brand (Studi Kasus Wilayah Jatibening Kota Bekasi) Anita Rahayu; Netti Natarida Marpaung; Bambang Aviantono
PARAMETER Vol. 7 No. 2 (2022): JURNAL PARAMETER
Publisher : Sekolah Tinggi Ilmu Ekonomi Tribuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37751/parameter.v7i2.222

Abstract

This study aims to analyze how much influence Brand Image and Price have on Purchase Decisions for Rose Brand Products in the community in the Rt. 002 Rw. 014 during the period November 2021 – February 2022. This study uses quantitative research is research that aims to explain the relationship between two or more variables, the sample in this study totaled 100 respondents, using a non-probability sampling type sampling method with a purposive sampling technique. The data collection method used is the questionnaire method, observation, interviews, documentation, and literature study. Data processing techniques use the help of the IBM SPSS version 26 program to obtain test results from the results of the Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test, Coefficient of Determination Test, and Hypothesis Test (t-test and f test). The results of this study indicate that Brand Image and Price have a positive influence on Purchasing Decisions. Based on the test results the coefficient of determination was 71.6% while the remaining 28.4% was influenced by other variables not included in this study. Based on the results of the t (partial) test and f (simultaneous) test, shows that there is a significant effect partially or simultaneously between Brand Image and Price variables on Purchasing Decisions. Abstrak Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh Brand Image dan Harga terhadap Keputusan Pembelian Produk Rose Brand pada masyarakat di wilayah Rt. 002 Rw. 014 selama periode November 2021 – Februari 2022. Dalam penelitian ini menggunakan penelitian kuantitatif merupakan penelitian yang bertujuan untuk menerangkan hubungan antara dua variabel atau lebih, sampel dalam penelitian ini berjumlah 100 responden, dengan menggunakan metode pengambilan sampel jenis non probability sampling dengan Teknik pengambilan purposive sampling. Metode pengumpulan data yang digunakan yaitu metode kuesioner, observasi, wawancara, dokumentasi, studi kepustakaan. Teknik pengolahan data menggunakan bantuan program IBM SPSS versi 26 sehingga mendapatkan hasil pengujian dari hasil Uji Validitas, Uji Realibilitas, Uji Asumsi Klasik, Uji Regresi linear berganda, Uji koefisien Determinasi dan Uji Hipotesis (Uji t dan Uji f). Hasil penelitian ini menunjukkan bahwa Brand Image dan Harga mempunyai pengaruh yang positif terhadap Keputusan Pembelian. Berdasarkan hasil uji koefisien determinasi sebesar 71,6% sedangkan sisanya 28,4% dipengaruhi oleh variabel lain yang tidak dimasukan dalam penelitian ini. Berdasarkan hasil uji t (parsial) dan uji f (simultan) menunjukkan bahwa terdapat adanya pengaruh yang signifikan secara persial maupunn simultan antara variabel Brand Image dan Harga terhadap Keputusan Pembelian.
PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. KIYOKUNI INDONESIA Silvia Novita Dewi; Netti Natarida Marpaung
PARAMETER Vol. 8 No. 1 (2023): JURNAL PARAMETER
Publisher : Sekolah Tinggi Ilmu Ekonomi Tribuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37751/parameter.v8i1.229

Abstract

The purpose of this research is; to determine the effect of the work environment on employee performance at PT. Kiyokuni Indonesia; to determine the effect of work discipline on employee performance at PT. Kiyokuni Indonesia; to determine the effect of work environment and work discipline on employee performance at PT. Kiyokuni Indonesia. This research uses quantitative methods. The population in this study are employees of PT. Kiyokuni Indonesia in the Assembly Production division, with a total sample of 109 respondents. Data analysis in this study used the SPSS version 26 program. The results of the (partial) t-test showed that the work environment had a significant effect on employee performance because the t-count value was 5.268 > t-table value 1.663 and a significance value of 0.000 <0.05. Work discipline has a significant effect on employee performance because the t-count value is 5.631 > the t-table value is 1.663 and the significance value is 0.000 <0.05. And the results of the research on the F test (simultaneous) show that the work environment and work discipline have a significant effect on the performance of employees of PT. Kiyokuni Indonesia, because it obtained an F-count value of 140.701 > Ftable value of 3.08 and a significance value of 0.000 <0.05. It can be concluded that the work environment and work discipline have a positive and significant effect on the performance of employees of PT. Kiyokuni Indonesia. ABSTRAK Tujuan penelitian ini adalah: (1) Untuk mengetahui pengaruh lingkungan kerja terhadap kinerja karyawan di PT. Kiyokuni Indonesia; (2) Untuk mengetahui pengaruh disiplin kerja terhadap kinerja karyawan di PT. Kiyokuni Indonesia; (3) Untuk mengetahui pengaruh lingkungan kerja dan disiplin kerja terhadap kinerja karyawan di PT. Kiyokuni Indonesia. Penelitian ini menggunakan metode kuantitatif. Populasi pada penelitian ini yaitu karyawan PT. Kiyokuni Indonesia pada divisi Assembly Production, dengan jumlah sample sebanyak 109 responden. Analisis data pada penelitian ini menggunakan program SPSS versi 26. Hasil penelitian pada uji-t (parsial) menunjukkan bahwa lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan, karena diperoleh nilai thitung 5,268 > nilai ttabel 1,663 dan nilai signifikansi 0,000 < 0,05. Disiplin kerja berpengaruh signifikan terhadap kinerja karyawan, karena diperoleh nilai thitung 5,631 > nilai ttabel 1,663 dan nilai signifikansi 0,000 < 0,05. Dan hasil penelitian pada uji F (simultan) menunjukkan bahwa lingkungan kerja dan disiplin kerja berpengaruh signifikan terhadap kinerja karyawan PT. Kiyokuni Indonesia, karena diperoleh nilai Fhitung 140,701 > nilai Ftabel 3,08 dan nilai signifikansi 0,000 < 0,05. Dapat disimpulkan bahwa bahwa lingkungan kerja dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan PT. Kiyokuni Indonesia.
PENGARUH DISIPLIN KERJA DAN PEMBERIAN INSENTIF TERHADAP LOYALITAS KERJA KARYAWAN PADA PERUSAHAAN RETAIL MITRA10 KOTA BEKASI Ruth Angelina Purba; Netti Natarida Marpaung
Parameter Vol. 8 No. 1 (2023): JURNAL PARAMETER
Publisher : Sekolah Tinggi Ilmu Ekonomi Tribuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37751/parameter.v8i1.233

Abstract

This study aims to analyze, test, and determine the effect of work discipline and incentives simultaneously and partially on the work loyalty of MITRA10 Bekasi City employees. This study uses a quantitative method with a sample of 90 employees who are employees of MITRA10 Bekasi City. And the research instruments used were questionnaires and observation—data analysis using Multiple Linear Regression. Based on the results of the ANOVA test, the Fcount value was 76.986 while the Ftable was 3.103 with a significant level much smaller than 0.05, namely 0.000 <0.05, which means that there is a simultaneous positive and significant effect of work discipline and the provision of incentives on work loyalty MITRA10 Bekasi City. For the results of the partial test (t test) on the work discipline variable of 2.909 > from t-table 1.988 sig 0.005 <0.05, the incentive variable is 5.848 > from t-table 1.992 sig 0.000 <0.05. The results show that the value of Adjusted R Square is 0.631 (63.1%) employee loyalty can be obtained and explained by the variables of work discipline and incentives. While the rest (100% - 63.1% = 36.9%) can be explained by other independent variables. ABSTRAK Penelitian ini memiliki tujuan untuk menganalisis, menguji, dan mengetahui pengaruh dari variabel disiplin kerja dan pemberian insentif secara simultan dan parsial terhadap loyalitas kerja karyawan MITRA10 Kota Bekasi. Penelitian ini menggunakan metode kuantitatif dengan sampel sejumlah 90 karyawan yang berstatus sebagai karyawan MITRA10 Kota Bekasi. Dan instrumen penelitian yang digunakan adalah kuesioner dan observasi. Analisis data menggunakan Regresi Linier Berganda. Berdasarkan hasil uji ANOVA diperoleh nilai Fhitung sebesar 76,986 sedangkan Ftabel sebesar 3,103 dengan tingkat signifikan jauh lebih kecil dari 0,05 yaitu 0,000 < 0,05 yang artinya terdapat pengaruh positif dan signifikan secara simultan disiplin kerja dan pemberian insentif terhadap loyalitas kerja MITRA10 Kota Bekasi. Untuk hasil uji parsial (uji t) pada variabel disiplin kerja sebesar 2,909 > dari ttabel 1,988 sig 0,005 < 0,05, variabel pemberian insentif sebesar 5,848 > dari ttabel 1,992 sig 0,000 < 0,05. Hasil menunjukkan nilai Adjusted R Square sebesar 0,631 (63,1%) loyalitas kerja karyawan dapat diperoleh dan dijelaskan oleh variabel disiplin kerja dan pemberian insentif. Sedangkan sisanya (100% - 63,1% = 36,9%) dapat dijelaskan oleh variabel independen lain.
PENGARUH KOMPENSASI, DISIPLIN KERJA, LINGKUNGAN KERJA DAN PELATIHAN TERHADAP PRESTASI KERJA KARYAWAN KSO. BBM JASA MINA PEKALONGAN Fajar Widisasono; Netti Natarida Marpaung; Setiyo Utomo
PARAMETER Vol. 8 No. 2 (2023): JURNAL PARAMETER
Publisher : Sekolah Tinggi Ilmu Ekonomi Tribuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37751/parameter.v8i2.244

Abstract

This research aims to determine the effect of compensation, work discipline, work environment, and training on employee performance at KSO BBM Jasa Mina - Pekalongan. This research used a quantitative approach with data collection techniques using a questionnaire. The data were processed using SPSS with multiple linear regression analysis techniques, T-test and F-test. The results of data analysis showed the compensation variable with a t-count value of 2.733 > t-table value of 1.671, work discipline with a t-count value of 2.922 > t-table value of 1.671, work environment with t-count 3.057 > t-table value 1.671, and training with t-count value 3.338 > t-table value 1.671 partially have a positive and significant effect on employee performance. The results of the F-test show the F-count value (21.464) > F-table value (2.76) so that compensation, work discipline, work environment, and training simultaneously affect work performance. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi, disiplin kerja, lingkungan kerja, dan pelatihan terhadap kinerja karyawan pada KSO BBM Jasa Mina – Pekalongan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data menggunakan kuesioner. Data diolah menggunakan SPSS dengan teknik analisis regresi linier berganda, uji T dan uji F. Hasil analisis data menunjukkan variabel kompensasi dengan nilai thitung sebesar 2,733 > nilai ttabel sebesar 1,671, disiplin kerja dengan nilai thitung sebesar 2,922 > nilai ttabel sebesar 1,671, lingkungan kerja dengan nilai thitung 3,057 > nilai t-tabel 1,671, dan pelatihan dengan nilai t-hitung 3,338 > nilai t-tabel 1,671 secara parsial berpengaruh positif dan signifikan terhadap kinerja pegawai. Hasil uji F menunjukkan nilai Fhitung (21,464) > nilai Ftabel (2,76) sehingga secara simultan kompensasi, disiplin kerja, lingkungan kerja, dan pelatihan berpengaruh terhadap prestasi kerja.
Symbolic or Substantive? Greenwashing and Environmental Disclosure Misalignment in Indonesian Banking Netti Natarida Marpaung; Sugeng Wahyudi; Irene Rini Demi Pangestuti
Jurnal Proaksi Vol. 12 No. 3 (2025): Juli - September
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v12i3.7473

Abstract

Main Purpose - This study investigates whether Environmental Disclosure Scores (EDS) accurately reflect actual environmental performance, as proxied by GHG emissions, in the Indonesian banking sector.Method - The research employs panel data analysis using 16 publicly listed Indonesian banks from 2009 to 2023. A random-effects regression is applied, followed by the construction of a binary Greenwashing Index (GWI) to identify misalignments between EDS and actual greenhouse gas (GHG) emissions.Main Findings - The findings indicate that EDS are not significantly associated with lower GHG emissions, suggesting a symbolic rather than substantive role. Although larger banks tend to emit more GHG, they are less likely to engage in greenwashing, likely due to greater regulatory scrutiny. In contrast, higher profitability increases greenwashing risk, while stronger capital adequacy reduces it.Theory and Practical Implications - The findings suggest that ESG reporting should be based on performance metrics rather than narrative disclosures to ensure accountability. Policymakers are encouraged to enforce independent environmental audits and adopt outcome-based ESG frameworks. Novelty - This study contributes a novel dual-approach Greenwashing Index to identify disclosure–performance misalignment, offering empirical insights for ESG research in emerging markets.
PENGARUH STRUKTUR MODAL, LIKUIDITAS, DAN PERTUMBUHAN PENJUALAN TERHADAP PROFITABILITAS PADA PERUSAHAAN INVESTASI DAN HOLDING YANG TERCATAT DI BURSA EFEK INDONESIA Netti Natarida Marpaung; Roy Marcelius Perdana Naibaho
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.779

Abstract

This study aims to examine the effects of capital structure, liquidity, and sales growth on the profitability of investment and holding companies listed on the Indonesia Stock Exchange. Profitability is measured by Return on Assets (ROA), capital structure by the Debt-to-Equity Ratio (DER), liquidity by the Current Ratio (CR), and sales growth by Sales Growth. The study adopts a quantitative approach using secondary data obtained from companies’ financial statements for the 2015–2021 period. The sample was selected using purposive sampling, resulting in eight companies and 43 firm-year observations. The analysis employs panel data regression using the Fixed Effects Model. Given the presence of heteroskedasticity and the limited number of clusters, statistical inference was conducted using cluster-robust standard errors and further assessed through wild cluster bootstrap with Webb weights. The results indicate that DER and CR provide no robust statistical evidence of an effect on ROA. In contrast, Sales Growth has a positive and statistically significant effect on ROA based on the wild cluster bootstrap results. These findings suggest that sales growth is the strongest factor in explaining profitability, particularly when supported by cost efficiency and effective asset management.
Co-Authors Aditya Putra Kusuma Ali Agus Anita Rahayu Bambang Aviantono Bambang Aviantono Bintaya Zahriati Khayah Dwi Endah Widyastuti Edison Hamid Endra Fajar Widisasono Ibrahim, Mozart Malik Irene Rini Demi Pangestuti Khudaifah Alfirdausi Lia Putri Utami Muhammad Haedar Rini Ardista Rini Ardista Roy Marcelius Perdana Naibaho Ruth Angelina Purba Setiyo Utomo Silvia Novita Dewi Sugeng Wahyudi Sylvia Astiani Tessa Gian Putri Setyowati