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Communication Strategy of BAZNAS Da'i in Preaching Among Muslim Minorities in Karo Regency Ayu Wahyuni Hasibuan; Sahdin Hasibuan; Hasrat Efendi Samosir
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2457

Abstract

This type of research is qualitative research. is research that does not use abbreviations of signs or attributes. Force and Krik understand qualitative research as specific customs in social teaching which essentially hold people's views in their own area and relate to them in their language and in their designation. Based on the results of the study in the field, the researchers found that there were several communication strategies of BAZNAS da'i in preaching to Muslim minorities in Karo Regency. During the da'i preaching in Karo Regency, many changes occurred and the results of their da'wah are quite clearly visible and we can feel together, namely, Islam is familiar, they have accepted the teachings of Islam, The five daily prayers in congregation in the mosque and prayer room, Islamic studies have been carried out and so have the devotees, the congregation increases every year, it is no longer difficult to find a mosque or prayer room, women and children are no longer ashamed to wear the hijab and show their identity as a Muslim, Tolerance between religions is very high in Karo Regency.
Changes in Attitudes of the Young Generation in Persuasive Communication "Berani Hijrah" Community Suci Wulan Dari; Zainun Zainun; Hasrat Efendi Samosir
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2462

Abstract

This study aims to change attitudes of the Young Generation in Persuasive Communication "Berani Hijrah" Community. This research on the Persuasive Communication Strategy of the Dare to Hijrah Community in Enhancing the Hijrah Spirit of the Young Generation was conducted at the Nurul Iman Mosque, Limau Manis Village, Tanjung Morawa. The location was chosen because this mosque is a public gathering and is used as a place for regular recitations by this community. The research method used is qualitative research, the most important sampling procedure is how to determine key informants or social situations that are full of information according to the research focus. The selection of resource persons in naturalist qualitative aims to optimize the scope and information needed. Resource persons are selected in the context of the research, through selected cases according to the focus and data needed to be analyzed. Informants in this study came from several categories. The process of attracting the attention of the younger generation in persuasive communication of the Berani Hijrah Community is the first by determining the goals and targets to be addressed, after that it will consider how the psychology of the young generation is at the exact target, which is like following the times that are trending among young people, after it included it in the theme of the study so that it easily attracted the attention of the younger generation to attend. Second, by inviting famous clerics who are going viral, this will have a huge impact on the wider community because it will be very easy to bring in the masses if they bring in people who are more famous. Third, use media that is widely used by the younger generation.
Forms of Mothers' Political Communication Participation in Improving Women's Political Roles in the 2019 Presidential Election in Medan City Evi Sakdiah; Hasrat Efendi Samosir; Zainun Zainun; Anang Anas Azhar
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2422

Abstract

The participation of women's political communication who was present in the 2019 presidential election was not just jargon and selling politics. But it must be realized that the presence of mothers in Indonesian politics has been able to encourage an increase in women's participation in the 2019 Election. Especially voters in Medan City. The level of women's political participation has increased when compared to the previous elections that have taken place. This increase in voters actually raises the question of why the number of voters in the city of Medan has increased? Is there any influence of mothers participating in the 2019 presidential election? The democratic party for the simultaneous presidential and vice-presidential elections as well as the legislative elections on 17 April 2019 had just been held. The democratic party took place quite safely and smoothly with a quite encouraging level of participation. For the City of Medan, the participation rate was quite high, namely 74.20% for the Presidential and Vice-Presidential Election and 73.67% for the Medan City DPRD Election. This data shows that there was a sharp increase in the participation rate from the 2014 Presidential and Vice-Presidential and Legislative Elections, although it still has not reached the national target set at 77.5%.
Dompet Dhuafa Waspada Communication Strategy to Attract the Community to Achieve the Target of Zakat Collection in Medan City Pathurohman Pathurohman; Hasrat Efendi Samosir; Azhar Azhar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4962

Abstract

The aims of this study are to find out Dompet Dhuafa Waspada Communication Strategy to Attract the Community to Achieve the Target of Zakat Collection in Medan City. This study uses qualitative reseach method. The result of this study shows that That Dompet Dhuafa Alert is a National Amil Zakat Institution. In order for the management of zakat and the function of Dompet Dhuafa Waspada to be known by the general public, it is necessary to disseminate information on the expansion of information. In socializing zakat, it is necessary to have a communication strategy so that the public can know how Dompet Dhuafa Waspada in managing zakat, in recognizing and understanding what zakat is and Dompet Dhuafa Waspada. The Head of SPV Fundraising and Marketing Communication plays a very important role in carrying out communication strategies in attracting public interest in achieving the target of collecting zakat in Medan City.The communication strategy in attracting public interest in achieving the target of zakat collection in Medan City used is by recognizing communication targets, educative communication strategies, communication strategies using media both online and offline. The communication strategy used is to know the target of communication, convey information, education and enlightenment through lectures and seminars to the public about zakat. Then communication is carried out in various ways, there are through both social media such as Instagram, Facebook, websites and also through mass media such as collaborating with the Waspada Daily newspaper, there is also the distribution of banners, x banners, and the distribution of bulletins. And the institution also communicates face-to-face with the way the Dompet Dhuafa Waspada comes to the public or donors and if it is not possible directly then greets by telephone. and the efforts made by Dompet Dhuafa Waspada are by communicating transparency to muzakki by publishing reports on financial inflows and outflows. The aim is to increase the trust of muzakki and parties related to Dompet Dhuafa Waspada, North Sumatra.