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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Ecopreneur.12 Dinasti International Journal of Digital Business Management Ekomania
Noneng R Sukatmadiredja
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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ANTESEDEN KEPUASAN KONSUMEN PADA SUPERMARKET BAHAN BANGUNAN MITRA 10, SIDOARJO Eva Desembrianita; Noneng R Sukatmadiredja
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 5 No 02 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.361 KB) | DOI: 10.30996/jmm17.v5i02.1946

Abstract

This research was conducted to analyzed the effect of independent variables consisting of serviceinnovation, customer service and customer relationship management on the variables of customersatisfaction. This research is a survey research by distributing questionnaires with a nonprobabilitysampling design, to 96 respondents / consumers of Mitra 10, Sidoarjo. Data analysistechnique uses multiple linear regression. The results showed that Fcount of 72.595 was greaterthan Ftable (72.595> 2.699). The t test on each variable gives the results of service innovation hasa significant effect on consumer satisfaction because t table is 1,984, the value of t count in X1 is5.614 (t count> t table). Customer service has a significant effect on consumer satisfaction becausethe tcount value at X2 is 2.834 (t count> t table). Customer Relationship Management (CRM) has asignificant effect on consumer satisfaction because thitung in X3 is 3.817 (thitung> t table). ServiceInnovation variables have an effect of 18.4% on customer satisfaction, while Customer Service is4.9% and Customer Relationship Management (CRM) is 9.5%. Of the three, service innovation isthe dominant variable influencing consumer satisfactionKeywords: Service Innovation, Customer Service, Customer relationship Management,Customer Satisfaction
STRATEGI PEMASARAN MELALUI ANALISIS SWOT PADA PERUSAHAAN KOPI LOKAL Noneng R Sukatmadiredja; Windy Mella Rosita
Ecopreneur.12 Vol 2, No 2 (2019): Oktober 2019
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v2i2.497

Abstract

Penelitian berjudul Strategi Pemasaran Melalui Analisis SWOT Di Perusahaan Kopi Lokal PT. Berontoseno Kediri. Bertujuan untuk mengidentifikasi Kekuatan, Kelemahan dan Peluang, ancaman yang dimiliki oleh perusahaan dan untuk menemukan strategi pemasaran yang relevan yang digunakan oleh PT. Berontoseno Kediri. Penelitian ini menggunakan pendekatan kuantitatif, dengan objek penelitian aplikasi strategi pemasaran perusahaan, dengan menggunakan analisis SWOT yaitu menganalisis strategi SO (Strength-Opportunity), ST (Strength-Weakness), WO (Weakness-Opportunity), WT (Weakness- Ancaman). Hasil penelitian menunjukkan bahwa faktor lingkungan internal yang mempengaruhi strategi pemasaran PT. Berontoseno Kediri adalah kopi bubuk berkualitas baik, harga produk lebih murah daripada produk pesaing, posisi bisnis yang masih melakukan kegiatan secara mandiri dengan peralatan sederhana, dan juga karena keterbatasan jumlah modal perusahaan. Faktor lingkungan eksternal yang berpengaruh adalah ketersediaan bahan baku yang memadai, masyarakat perlu minum konsumsi dalam bentuk kopi, persaingan dengan perusahaan sejenis, serta meningkatnya substitusi produk. Hasil analisis SWOT menghasilkan delapan strategi alternatif yang perlu dilakukan oleh PT. Berontoseno Kediri, mengembangkan jaringan pemasaran, meningkatkan kualitas layanan kepada pelanggan, memperkuat kerja sama dengan lembaga pemerintah, meningkatkan kualitas sumber daya manusia dengan pelatihan, meningkatkan kegiatan promosi dan periklanan, menetapkan harga untuk menghadapi persaingan, meningkatkan penggunaan teknologi, dan menekan segala kemungkinan biaya kebocoran operasional.Kata kunci: Strategi Pemasaran, SWOT
GAYA KOMUNITAS KARYAWAN UNTUK MENINGKATKAN KINERJA DAN DISIPLIN KERJA PADA PT NSP Mochamad Fatchurrohman; Teguh Setiawan Wibowo; Priscadella Putri Christiyanti; Noneng R Sukatmadiredja; Shobikin
Ekomania Vol. 10 No. 3 (2024): April 2024
Publisher : Ekomania

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/ekomania.v10i3.27

Abstract

This research aims to study and find out how employee communication styles at PT. NSP can contribute to improving work performance and discipline. In a competitive business environment, employee performance and a high level of work discipline are the keys to achieving company success and growth. The application of communication styles in the workplace has become an increasingly relevant concern for managers and human resources practitioners in efforts to create a positive corporate culture. Decision making, communication channels, and character. This researcher uses a post-positivism paradigm, and this research uses qualitative methods. The results of this qualitative method show that the communication style of employees at PT. NSP is The Relinguishing Style because they prefer collaboration with teams and deliberation so they can exchange thoughts, input or ideas with other team members. As well as wanting a conducive working atmosphere so that ASNs can work more calmly and quickly.
THE OPTIMIZATION OF LEADERSHIP MEDIATION, WORK ENVIRONMENT, AND COMMUNICATION FOR EMPLOYEE PERFORMANCE IN DISTRICT SERVICE DIVISION IN PT. STATE ELECTRICITY COMPANY Fatimah, Nuzulul; Anis Eliyana; Noneng R Sukatmadiredja; Ilham, Ilham; Tatag Herbayu L; Abid Fareed; Heri Cahyo Bagus Setiawan
Dinasti International Journal of Digital Business Management Vol. 2 No. 1 (2020): Dinasti International Journal of Digital Business Management (December 2020 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i1.640

Abstract

This study identifies and analyzes optimization by work morale to mediate leadership style, work environment, and communication on the performance of employees of PT. State Electricity Company (PLN PERSERO) Customer Service Unit. This research was conducted using a quantitative, descriptive approach. The population in this study were employees of PT. State Electricity Company (PLN PERSERO) of the Customer Service Unit, amounting to 48. We use path analysis techniques to determine the direct and indirect relationship between leadership style, work environment, and communication on employee performance. As well as how the enthusiasm of work mediates the variables of leadership, work environment, and communication on the performance of employees in the Nuisance Services Division at the PT State Electricity Company, Network Service Unit. The results of this study conclude that (1) leadership style has a positive effect on morale, (2) leadership style directly has a positive effect on work performance, (3) work environment has a positive effect on morale, (4) the work environment directly has a positive effect on work performance. (5) Communication has a positive effect on morale, (6) communication directly has a positive effect on work performance, (7) work performance has a positive effect on morale. (8) Leadership style indirectly positively influences work performance through work morale as an intervening variable, (9) work environment has a positive effect on work performance through work morale as an intervening variable, (10) communication style positively influences work performance through work morale as an intervening variable in service division employees at PT. State Electricity Company (PLN PERSERO) Customer Service Unit.
Co-Authors Abid Fareed Anis Eliyana Eva Desembrianita Heri Cahyo Bagus Setiawan Ilham Ilham Mochamad Fatchurrohman Nuzulul Fatimah Priscadella Putri Christiyanti Shobikin Tatag Herbayu L Teguh Setiawan Wibowo Windy Mella Rosita