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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Ecopreneur.12 Dinasti International Journal of Digital Business Management Ekomania Jihapenmas
Noneng R Sukatmadiredja
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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ANTESEDEN KEPUASAN KONSUMEN PADA SUPERMARKET BAHAN BANGUNAN MITRA 10, SIDOARJO Eva Desembrianita; Noneng R Sukatmadiredja
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 5 No 02 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.361 KB) | DOI: 10.30996/jmm17.v5i02.1946

Abstract

This research was conducted to analyzed the effect of independent variables consisting of serviceinnovation, customer service and customer relationship management on the variables of customersatisfaction. This research is a survey research by distributing questionnaires with a nonprobabilitysampling design, to 96 respondents / consumers of Mitra 10, Sidoarjo. Data analysistechnique uses multiple linear regression. The results showed that Fcount of 72.595 was greaterthan Ftable (72.595> 2.699). The t test on each variable gives the results of service innovation hasa significant effect on consumer satisfaction because t table is 1,984, the value of t count in X1 is5.614 (t count> t table). Customer service has a significant effect on consumer satisfaction becausethe tcount value at X2 is 2.834 (t count> t table). Customer Relationship Management (CRM) has asignificant effect on consumer satisfaction because thitung in X3 is 3.817 (thitung> t table). ServiceInnovation variables have an effect of 18.4% on customer satisfaction, while Customer Service is4.9% and Customer Relationship Management (CRM) is 9.5%. Of the three, service innovation isthe dominant variable influencing consumer satisfactionKeywords: Service Innovation, Customer Service, Customer relationship Management,Customer Satisfaction
STRATEGI PEMASARAN MELALUI ANALISIS SWOT PADA PERUSAHAAN KOPI LOKAL Noneng R Sukatmadiredja; Windy Mella Rosita
Ecopreneur.12 Vol 2, No 2 (2019): Oktober 2019
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v2i2.497

Abstract

Penelitian berjudul Strategi Pemasaran Melalui Analisis SWOT Di Perusahaan Kopi Lokal PT. Berontoseno Kediri. Bertujuan untuk mengidentifikasi Kekuatan, Kelemahan dan Peluang, ancaman yang dimiliki oleh perusahaan dan untuk menemukan strategi pemasaran yang relevan yang digunakan oleh PT. Berontoseno Kediri. Penelitian ini menggunakan pendekatan kuantitatif, dengan objek penelitian aplikasi strategi pemasaran perusahaan, dengan menggunakan analisis SWOT yaitu menganalisis strategi SO (Strength-Opportunity), ST (Strength-Weakness), WO (Weakness-Opportunity), WT (Weakness- Ancaman). Hasil penelitian menunjukkan bahwa faktor lingkungan internal yang mempengaruhi strategi pemasaran PT. Berontoseno Kediri adalah kopi bubuk berkualitas baik, harga produk lebih murah daripada produk pesaing, posisi bisnis yang masih melakukan kegiatan secara mandiri dengan peralatan sederhana, dan juga karena keterbatasan jumlah modal perusahaan. Faktor lingkungan eksternal yang berpengaruh adalah ketersediaan bahan baku yang memadai, masyarakat perlu minum konsumsi dalam bentuk kopi, persaingan dengan perusahaan sejenis, serta meningkatnya substitusi produk. Hasil analisis SWOT menghasilkan delapan strategi alternatif yang perlu dilakukan oleh PT. Berontoseno Kediri, mengembangkan jaringan pemasaran, meningkatkan kualitas layanan kepada pelanggan, memperkuat kerja sama dengan lembaga pemerintah, meningkatkan kualitas sumber daya manusia dengan pelatihan, meningkatkan kegiatan promosi dan periklanan, menetapkan harga untuk menghadapi persaingan, meningkatkan penggunaan teknologi, dan menekan segala kemungkinan biaya kebocoran operasional.Kata kunci: Strategi Pemasaran, SWOT
GAYA KOMUNITAS KARYAWAN UNTUK MENINGKATKAN KINERJA DAN DISIPLIN KERJA PADA PT NSP Mochamad Fatchurrohman; Teguh Setiawan Wibowo; Priscadella Putri Christiyanti; Noneng R Sukatmadiredja; Shobikin
Ekomania Vol. 10 No. 3 (2024): April 2024
Publisher : Ekomania

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/ekomania.v10i3.27

Abstract

This research aims to study and find out how employee communication styles at PT. NSP can contribute to improving work performance and discipline. In a competitive business environment, employee performance and a high level of work discipline are the keys to achieving company success and growth. The application of communication styles in the workplace has become an increasingly relevant concern for managers and human resources practitioners in efforts to create a positive corporate culture. Decision making, communication channels, and character. This researcher uses a post-positivism paradigm, and this research uses qualitative methods. The results of this qualitative method show that the communication style of employees at PT. NSP is The Relinguishing Style because they prefer collaboration with teams and deliberation so they can exchange thoughts, input or ideas with other team members. As well as wanting a conducive working atmosphere so that ASNs can work more calmly and quickly.
THE OPTIMIZATION OF LEADERSHIP MEDIATION, WORK ENVIRONMENT, AND COMMUNICATION FOR EMPLOYEE PERFORMANCE IN DISTRICT SERVICE DIVISION IN PT. STATE ELECTRICITY COMPANY Fatimah, Nuzulul; Anis Eliyana; Noneng R Sukatmadiredja; Ilham, Ilham; Tatag Herbayu L; Abid Fareed; Heri Cahyo Bagus Setiawan
Dinasti International Journal of Digital Business Management Vol. 2 No. 1 (2020): Dinasti International Journal of Digital Business Management (December 2020 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i1.640

Abstract

This study identifies and analyzes optimization by work morale to mediate leadership style, work environment, and communication on the performance of employees of PT. State Electricity Company (PLN PERSERO) Customer Service Unit. This research was conducted using a quantitative, descriptive approach. The population in this study were employees of PT. State Electricity Company (PLN PERSERO) of the Customer Service Unit, amounting to 48. We use path analysis techniques to determine the direct and indirect relationship between leadership style, work environment, and communication on employee performance. As well as how the enthusiasm of work mediates the variables of leadership, work environment, and communication on the performance of employees in the Nuisance Services Division at the PT State Electricity Company, Network Service Unit. The results of this study conclude that (1) leadership style has a positive effect on morale, (2) leadership style directly has a positive effect on work performance, (3) work environment has a positive effect on morale, (4) the work environment directly has a positive effect on work performance. (5) Communication has a positive effect on morale, (6) communication directly has a positive effect on work performance, (7) work performance has a positive effect on morale. (8) Leadership style indirectly positively influences work performance through work morale as an intervening variable, (9) work environment has a positive effect on work performance through work morale as an intervening variable, (10) communication style positively influences work performance through work morale as an intervening variable in service division employees at PT. State Electricity Company (PLN PERSERO) Customer Service Unit.
Penerapan Digital Marketing Sebagai Upaya Peningkatan Penjualan Brand Produk KimbapWey Della Amanda Safira Putri; Ike Nur Fadlilah; Siti Maulydia Islandi; Ayu Devina Putri; Veronica Yulia Rachma; Mochamad Fatchurrohman; Noneng R Sukatmadiredja
Jurnal Hilirisasi Pengabdian Masyarakat Vol. 1 No. 1 (2024): February 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/jihapenmas.v1i1.851

Abstract

Abstrak: Digital marketing di era industri 4.0 merupakan pendekatan alternatif untuk mempromosikan dan memasarkan merek dan produk para pelaku usaha sebagai kegiatan (PKM). Mahasiswa memiliki banyak kesempatan untuk mengembangkan ide kreatif untuk produk atau jasa baru dan berinovasi. Program PKM juga membantu meningkatkan kemampuan , pengetahuan, dan pengalaman berwirausaha. Melalui program kewirausahaan ini, kita juga dapat mempelajari berbagai macam proses pembuatan kimbab. Dengan menggunakan teknologi digital, penjualan dan pemantauan kebutuhan pelanggan menjadi lebih mudah. Pelanggan juga dapat dengan mudah memenuhi keinginan mereka dari mana saja dengan mengunjungi platform, toko online, atau akun media sosial lainnya. Tujuan penulisannya adalah untuk memanfaatkan media sosial dan memasarkan produk dan bisnis secara online. Untuk mencapai tujuan ini, penggunaan pemasaran digital sangatlah penting. Selain menawarkan peluang bagi pelaku usaha untuk menjadi lebih kreatif dalam mendesain packaging produk untuk menarik pelanggan dan meningkatkan nilai jual produk, edukasi ini juga berkaitan dengan pemasaran dan promosi. Untuk meningkatkan performa platform digital, packaging dan logo harus digunakan sebagai identitas merek image Kimbabwey. Diharapkan artikel ini akan membantu pelaku UMKM menerapkan pemasaran digital dengan baik dan menyesuaikan diri dengan perubahan lingkungan. Kata Kunci : Peningkatan, Digital, Pemasaran Abstract: Digital marketing in the industrial era 4.0 is an alternative approach to promote and market the brands and products of business actors as activities (PKM). Students have many opportunities to develop creative ideas for new products or services and innovate. The PKM program also helps improve entrepreneurial skills, knowledge, and experience. Through this entrepreneurship program, we can also learn various kinds of kimbab making processes. By using digital technology, sales and monitoring customer needs become easier. Customers can also easily fulfill their wishes from anywhere by visiting platforms, online stores, or other social media accounts. The purpose of writing is to leverage social media and market products and businesses online. To achieve this goal, the use of digital marketing is essential. In addition to offering opportunities for business actors to be more creative in designing product packaging to attract customers and increase product selling value, this education is also related to marketing and promotion. To improve the performance of digital platforms, packaging and logos must be used as Kimbabwey's brand image identity. It is hoped that this article will help MSME players implement digital marketing well and adapt to environmental changes. Keyword : Improvement, Digital, Marketing
Co-Authors Abid Fareed Anis Eliyana Ayu Devina Putri Della Amanda Safira Putri Eva Desembrianita Heri Cahyo Bagus Setiawan Ike Nur Fadlilah Ilham Ilham Mochamad Fatchurrohman Nuzulul Fatimah Priscadella Putri Christiyanti Shobikin Siti Maulydia Islandi Tatag Herbayu L Teguh Setiawan Wibowo Veronica Yulia Rachma Windy Mella Rosita