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IMPLEMENTASI BAURAN KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN DI UD. MEKAR CHANDRA JAYA MAJENANG Lestari, Diana Muji; Wafi, Inngamul; Solihun
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 1 No 1 (2023): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v1i1.125

Abstract

The rapid development of the automotive industry in Indonesia has made the level of competition even tighter, especially in the motorcycle industry. This needs to be done so that companies can work for other people to be able to compete in the free market. Therefore, companies compete in promotional media. UD. Mekar Chandra Jaya Majenang is one of the official HONDA dealers in collaboration with the FIF Group leasing company. UD. Mekar Chandra Jaya Majenang requires communication between companies and consumers that can be used to introduce products or services by using and implementing a marketing communication mix. The purpose of implementing the marketing communication mix is to select and implement which sales promotion channels are appropriate to increase sales and obtain reciprocal communications from consumers to obtain positive publicity among the public. The company also continues to improve and innovate on sales strategies to increase product sales volume.
Prinsip-Prinsip Manajemen Keuangan di Sekolah: Implementasi dan Dampaknya Khofi, Mohammad Bilutfikal; Wafi, Inngamul
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 3 No 1 (2025): April
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v3i1.29

Abstract

Increasingly advanced developments have raised society's demands for quality education, forcing schools to manage their finances more effectively, efficiently, and transparently. Applying appropriate financial management principles is very important to ensure that funds are used optimally, to support the quality of education, and to build trust among all stakeholders. This research examines the principles of financial management in schools, focusing on transparency, accountability, effectiveness, and efficiency in managing educational funds. This research uses a literature review method with data collected from various academic sources such as Google Scholar, JSTOR, and ProQuest. The collected data was analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and concluding. Source triangulation was used to test the validity of the data. The results of this research underscore the importance of implementing the principles of transparency, accountability, effectiveness, and efficiency in school finance management. 1) Transparency ensures the disclosure of financial information to all stakeholders. 2) Accountability requires clear responsibility in the management of funds. 3) Effectiveness is determined by the extent to which funds support the achievement of educational goals, and 4) Efficiency emphasizes the optimal use of resources at minimal cost. By applying these financial management principles, schools can build trust, maximize returns on expenditures, and ensure that educational services are of high quality and sustainable. Proper application of these principles is an essential step for the success and sustainability of schools.
The Impact Of Islamic Banking On Financial Inclusion In Developing Countries: A Systematic Literature Review Fathihani; Wafi, Inngamul; Riska Rosdiana
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 7 No. 1 (2025)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2025.7.1.25711

Abstract

Purpose - This literature review aims to systematically analyze and synthesize existing research on the impact of Islamic banking on financial inclusion in developing countries, with a specific focus on four Southeast Asian nations: Indonesia, Malaysia, Brunei Darussalam, and Singapore. The study seeks to identify key patterns, challenges, and opportunities in the relationship between Islamic banking development and financial inclusion outcomes. Method - The review employs a systematic literature review methodology, analyzing peer-reviewed articles, policy documents, and institutional reports published between 2013 and 2024. The analysis focuses on four key dimensions: regulatory frameworks, technological innovation, market penetration, and socio-economic impact. A structured content analysis approach was used to synthesize findings from 87 selected publications. Result - The review reveals a significant positive correlation between Islamic banking development and financial inclusion metrics across the studied countries. Malaysia demonstrates the most advanced integration of Islamic banking with financial inclusion initiatives, supported by comprehensive regulatory frameworks and technological innovation. Indonesia shows rapid growth potential but faces infrastructure challenges, while Brunei Darussalam exhibits high market penetration within a smaller market. Singapore's unique position as a regional Islamic finance hub contributes differently to financial inclusion through sophisticated product development and cross-border services. Implication - The findings suggest that successful integration of Islamic banking with financial inclusion objectives requires a holistic approach encompassing regulatory reform, technological advancement, and market development strategies. The review identifies best practices and lessons learned that can inform policy development in other developing nations seeking to leverage Islamic banking for financial inclusion. Originality - This review provides the first comprehensive cross-country analysis of Islamic banking's impact on financial inclusion in Southeast Asia, synthesizing recent empirical evidence and theoretical frameworks. It contributes to the literature by identifying patterns of successful implementation and challenges across different market contexts, offering valuable insights for policymakers and practitioners.
Dampak Penerapan Ekonomi Syariah terhadap Kinerja Keuangan Bank Syariah di Indonesia Wafi, Inngamul; Akhmadi, Fauzan; Ngasifudin, Muhammad; Nurfauzi, Yogi
LABATILA : Jurnal Ilmu Ekonomi Islam Vol 8 No 02 (2024)
Publisher : Lembaga Penelitian dan Pengembangan Masyarakat IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/lab.v8i02.2572

Abstract

Implementasi prinsip-prinsip ekonomi syariah telah mengubah secara signifikan lanskap keuangan perbankan syariah di Indonesia, menghadirkan pemeriksaan kritis terhadap dampaknya pada kinerja keuangan. Penelitian kualitatif deskriptif dengan metodologi library research ini mengeksplorasi hubungan antara prinsip ekonomi Syariah dan kinerja keuangan bank syariah. Dengan menggunakan Teori Kelembagaan yang dikembangkan oleh Neil Fligstein, studi ini menyelidiki bagaimana kerangka kelembagaan dan struktur normatif memengaruhi strategi operasional dan keuangan lembaga keuangan syariah. Penelitian ini mensintesis literatur ekstensif dari jurnal akademik, laporan keuangan, dokumen regulasi, dan publikasi ilmiah untuk menganalisis dimensi multifaset kinerja perbankan syariah. Dengan menguji integrasi prinsip-prinsip Syariah ke dalam operasi perbankan, studi ini mengungkapkan tantangan dan peluang unik yang ditawarkan oleh model ekonomi syariah. Temuan menunjukkan bahwa penerapan prinsip-prinsip ekonomi Syariah secara signifikan meningkatkan transparansi keuangan, manajemen risiko, dan praktik keuangan etis di antara bank syariah di Indonesia. Dimensi analitis utama mencakup efisiensi keuangan, mekanisme tata kelola, tanggung jawab sosial, dan kepatuhan terhadap standar keuangan Islam. Penelitian ini berkontribusi pada badan pengetahuan yang ada dengan memberikan pemahaman komprehensif tentang bagaimana prinsip-prinsip ekonomi syariah berdampak pada kinerja perbankan, menawarkan wawasan bagi pembuat kebijakan, praktisi keuangan, dan peneliti akademik. Studi ini menyoroti potensi perbankan syariah sebagai sistem keuangan alternatif yang kuat yang menyeimbangkan pertumbuhan ekonomi dengan pertimbangan etis dan sosial.Implikasi penelitian ini melampaui Indonesia, menawarkan perspektif kritis tentang perkembangan global lembaga keuangan Islam dan potensinya untuk menciptakan ekosistem perbankan yang lebih inklusif dan bertanggung jawab secara sosial.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Loyalitas Konsumen Dengan Keputusan Pembelian Sebagai Variabel Intervening (Studi pada konsumen Coca-Cola di majenang) Sanusi, Anwar; Wafi, Inngamul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3510

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kualitas produk terhadap loyalitas konsumen dengan keputusan pembelian sebagai variabel intervening pada konsumen minuman bersoda Coca-Cola di Majenang. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner berbasis Google Form. Jumlah sampel sebanyak 100 responden dipilih menggunakan teknik purposive sampling, yaitu konsumen berusia di atas 15 tahun yang pernah membeli Coca-Cola. Instrumen penelitian diuji menggunakan uji validitas dan reliabilitas, sedangkan analisis data dilakukan melalui analisis jalur (path analysis) untuk menguji pengaruh langsung maupun tidak langsung antarvariabel. Hasil penelitian menunjukkan bahwa citra merek berpengaruh signifikan terhadap keputusan pembelian, sedangkan kualitas produk juga berpengaruh signifikan terhadap keputusan pembelian dan loyalitas konsumen. Namun, citra merek dan keputusan pembelian tidak berpengaruh signifikan terhadap loyalitas konsumen. Sementara itu, variabel keputusan pembelian tidak memediasi hubungan antara citra merek dan kualitas produk terhadap loyalitas konsumen. Temuan ini menunjukkan bahwa loyalitas konsumen Coca-Cola di Majenang lebih dipengaruhi oleh persepsi kualitas produk dibandingkan dengan citra merek atau pengalaman keputusan pembelian. Dengan demikian, perusahaan perlu mempertahankan dan meningkatkan kualitas produk sebagai strategi utama untuk menjaga loyalitas konsumen di tengah persaingan pasar minuman ringan yang semakin ketat. Secara keseluruhan, hasil penelitian ini mengindikasikan bahwa loyalitas konsumen Coca-Cola di Majenang lebih ditentukan oleh persepsi terhadap kualitas produk dibandingkan dengan citra merek atau pengalaman mereka dalam proses pengambilan keputusan pembelian. Dengan kata lain, konsumen lebih cenderung mempertahankan kesetiaannya karena kualitas produk yang konsisten dan sesuai dengan harapan, bukan semata karena faktor citra merek yang kuat.
From Tradisional to Certified: Pelatihan Penyusunan Standart PIRT dan Sertifikasi Halal bagi UMKM Kripik Tempe Majenang Ngasifudin, Muhammad; Wafi, Inngamul; Almunawaroh, Tri; Safingah, Sinta Dewi; Widianingsih, Cici
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/xftpn870

Abstract

Until now, tempe chips produced in the Majenang area have only been sold to shops and stalls in the surrounding area. Due to simple packaging, a lack of knowledge in the use of promotional media, inadequate facilities and employees, production has been limited. In addition, they do not yet have a distribution permit from the Health Office in the form of a PIRT certificate for home industries, as well as a halal certificate to guarantee the halal status of the product. The purpose of this community service is to provide assistance to help Tempe Chip MSMEs meet the legality requirements for distribution permits with the issuance of SPP-IRT and Halal Certificates. This activity uses a 4-stage assistance method. Namely, the data collection stage, the socialization stage, the document preparation stage, and the registration stage through the system. As a result, business actors are now more aware of the importance of legality as a guarantee of quality and a strategy to increase competitiveness. Some participants have successfully applied for PIRT permits and halal certification, while also improving production management and packaging design in accordance with regulatory standards. With the halal and PIRT labels, it is hoped that consumer confidence will be strengthened, thereby increasing sales and expanding the market.