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All Journal Ilomata International Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Perhotelan dan Pariwisata Ilomata International Journal of Management International Journal of Business, Law, and Education JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Artificial Intelligence and Digital Business Benefit : Journal of Bussiness, Economics, and Finance Indonesian Journal Of Business And Entrepreneurship Research Human Capital Development Panorama Nusantara
Arifiansyah, Rully
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : Panorama Nusantara

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Pengaruh Sosial Media Marketing , Kualitas Produk & Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Starbucks Kemang Aldo Nugroho; Arifiansyah, Rully
Panorama Nusantara Vol 19 No 1 (2024): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to assess the influence of social media marketing, product quality, service quality on purchasing decisions at Starbuck Kemang. The Questionnaires were distributed to 130 respondents using accidental sampling. Data analysis was done using SmartPLS. The results of this analysis, there is a positive and significant influence of social media marketing on purchasing decisions, product quality has no effect on purchasing decisions and quality service has a positive and significant effect on purchasing decisions.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI PAND'OR Azhari Syadza Putri Zamni; Arifiansyah, Rully
Panorama Nusantara Vol 20 No 1 (2025): Panorama Nusantara
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i1.2663

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, kualitas produk, dan kualitas pelayanan terhadap kepuasan pelanggan di Pand’or, sebuah restoran yang mengkhususkan diri pada cakes, bakery, dan pastry. Penelitian kuantitatif ini melibatkan 120 responden yaitu 20 data untuk uji validitas dan reliabilitas kemudian 100 data digunakan untuk uji lanjutan seperti uji asumsi klasik. Responden dipilih menggunakan purposive sampling, yaitu pelanggan yang telah berkunjung dan melakukan pembelian minimal dua kali selama periode Januari-April 2025. Data dikumpulkan menggunakan kuesioner berbasis skala likert dengan 26 pernyataan. Analisis regresi linear berganda dengan SPSS versi 27 menunjukkan bahwa persepsi harga, kualitas produk, dan kualitas pelayanan secara parsial dan simultan berkontribusi signifikan terhadap kepuasan pelanggan. This study aims to analyze the effect of price perception, product quality, and service quality on customer satisfaction at Pand'or, a restaurant specializing in cakes, bakery, and pastry. This quantitative study involved 120 respondents, namely 20 data for validity and reliability tests, then 100 data were used for further tests such as classical assumption tests. Respondents were selected using purposive sampling, namely customers who had visited and made purchases at least twice during the period January-April 2025. Data were collected using a Likert scale-based questionnaire with 26 statements. Multiple linear regression analysis with SPSS version 27 showed that price perception, product quality, and service quality partially and simultaneously contributed significantly to customer satisfaction.
Pengaruh Kualitas Produk, Promosi, dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mokopi Transyogi Cileungsi Ramadhan, Rahmanul; Arifiansyah, Rully
Panorama Nusantara Vol 20 No 2 (2025): Panorama Nusantara
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i2.2688

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh Kualitas Produk, Promosi, dan Kualitas Pelayanan terhadap tingkat Kepuasan Pelanggan pada Mokopi Transyogi Cileungsi. Pendekatan yang digunakan adalah pendekatan kuantitatif dengan metode survei, melalui penyebaran kuesioner kepada para pelanggan Mokopi. Analisis data dilakukan dengan teknik regresi linear berganda menggunakan bantuan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa Kualitas Produk dan Kualitas Pelayanan memiliki pengaruh yang signifikan terhadap Kepuasan Pelanggan. Sebaliknya, Promosi tidak menunjukkan pengaruh yang signifikan terhadap variabel tersebut. Temuan ini menunjukkan bahwa pelanggan lebih menghargai kualitas produk dan pelayanan dibandingkan dengan upaya promosi yang dilakukan oleh perusahaan. Implikasi dari penelitian ini adalah pentingnya bagi manajemen Mokopi untuk fokus pada peningkatan mutu produk dan pelayanan demi menjaga dan meningkatkan kepuasan pelanggan. Penelitian ini juga dapat menjadi dasar evaluasi dalam menyusun strategi pemasaran yang lebih efektif dan berorientasi pada kepuasan pelanggan secara berkelanjutan.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT. SAKURA ANUGRAH PRATAMA Setianingsih, Febri; Arifiansyah, Rully
Panorama Nusantara Vol 20 No 2 (2025): Panorama Nusantara
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i2.2700

Abstract

This study aims to analyze the influence of service quality, price perception, and promotion on customer satisfaction at PT. Sakura Anugrah Pratama. This descriptive quantitative research used a questionnaire as the data collection instrument. A sample of 100 respondents was selected using purposive sampling, with the criteria of having made a service purchase two or more times. The data were analyzed using multiple linear regression with the help of the SPSS application. The research findings indicate that service quality, price perception, and promotion both partially and simultaneously, have a positive and significant influence on customer satisfaction. These findings highlight the importance of maintaining and improving service quality, managing price perception, and optimizing promotions to enhance overall customer satisfaction.
Co-Authors Aldo Nugroho Azhari Syadza Putri Zamni Dirgantara, Muhammad Arya Farhani, Hilma Hery Purnomo Ilma Wulansari Hasdiansa Imanirubiarko, Sabda Indriani, Kharisma Isna Siskawati Lestari, Chairunnisa Putri Meidasari M, Evi Nur Andini Sudirman Putra, Bayu Prabawa Putra, Wira Pramana Ramadhan, Rahmanul Rhamadanti, Revina Rini, Intan Puspita Setianingsih, Febri Setiawan, Ramdan Sitti Hasbiah Wibisono, Muhammad Rizky