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All Journal Journal Of Management Science (JMAS) International Journal of Applied Finance and Business Studies Jurnal Ekonomi Bisnis Digital BHAKTI Bhinneka
YANTI, APRILDA
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Other

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Journal : Journal Of Management Science (JMAS)

 1 
Evaluation of recruitment and retention strategies for effective employee turnover management Wardhani, Winda; Yanti, Aprilda
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.628

Abstract

Effective employee turnover management is essential in retaining competent employees in an organization. One strategy that can be done is the right recruitment and retention of employees. The results of this study show that companies need to develop an integrated and sustainable employee recruitment and retention strategy over a long period of time. In an effort to retain employees, companies also need to recognize achievements and provide the training and development needed to improve employee abilities and provide appropriate incentives. In addition, companies must pay attention to a healthy work environment and organizational culture and support and promote work-life balance for employees to build employee satisfaction and commitment. With the right recruitment and retention strategies, companies can improve effective employee turnover management and retain talented and competent employees within the organization.
Marketing analysis in increasing the number of visitors at Medan Zoo tourist attractions Yanti, Aprilda; Chairia, Chairia; Cahyati, Suci
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.533

Abstract

This study examines the impact of distribution channels and product quality on the This research was conducted to analyze marketing management at the Medan Zoo tourist attraction to make it more comprehensive and targeted, so that Medan Zoo can increase its attractiveness, attract more visitors, and increase its income and operational sustainability. This research uses a qualitative approach with descriptive research type. Determining informants in this research used purposive sampling. The informants who will be interviewed are the counter guards and managers, and the local community. The types and sources of data used in this research are primary data and secondary data. In this research, the data collection methods used are observation, interviews and documentation. The results obtained in this research indicate that there is a need for more interesting marketing strategies, such as actively using social media which is very influential in the business world in today's era, apart from that by providing education, entrance ticket promotions and tourism activity events at Medan Zo.
Co-Authors Chairia, Chairia Lubis, Malika Arifa Saghira, Nadia Nur Siregar, Sheila Galuh Syafira Suci Cahyati Sulaiman, Syarifah Fahira Sururi, Watikah Syahab, Muhammad Asyari Wardhani, Winda