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All Journal Asyahid Journal of Islamic and Quranic Studies (AJIQS) Didaktika Al Burhan: Jurnal Kajian Ilmu dan Pengembangan Budaya Al-Qur'an PEDAGOGI: Jurnal Ilmiah Pendidikan SENTRI: Jurnal Riset Ilmiah MDP Student Conference Jurnal Accounting Unipa
Fajar, Muhamad
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Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : MDP Student Conference

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Analisis Strategi Harga dan Medsos Terhadap Minat Berkunjung Di Taman Purbakala Palembang Fajar, Muhamad; Widagdo, Herry
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7387

Abstract

The purpose of this research is to determine the analysis of pricing and social media strategies on visiting interest Taman Purbakala Kerajaan Sriwijaya Palembang. Collecting data for this research distributed questionnaires to 230 respondents. Utilising a purposive sampling technique and nonprobability sampling, SPSS 23 was employed for the sampling process. With a value of 0.000 < 0.05, the partial test findings indicated that Prices and social media had a significant positive impact on interest in visiting. The results of the simultaneous test demonstrate that the prices and social media variables have a positive and significant impact on visitors' interest in visiting, with a F value of 672.771 and a significant value of 0.000.
Co-Authors Ernawan, Reyhan Fachrezy Muhammad Hanif Najihah, Bannan Naelin Nawawi, Abd. Muid Novi Sofia Fitriasari OKTA ROSFIANI Sabila, Salsa Solly Aryza Susilo Wardani, Endang Syafi, Muhammad Widagdo, Herry