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Journal : JURNAL DESTINASI PARIWISATA

Strategi Pemasaran Sulaman Karawo Di Destinasi Pariwisata Gorontalo Srilian Laxmiwaty Dai; Irma e Charisma Hatibie
JURNAL DESTINASI PARIWISATA Vol 9 No 1 (2021): VOL 9, NO 1 (2021): (JANUARY-JUNE) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2021.v09.i01.p02

Abstract

This research analyzes Karawo embroidery's developmentas one of Gorontalo's cultural heritagesat Gorontalo tourist destinations. Culture is an identity of a region that becomes a heritage through generations. Culture also becomes a crucial part in the tourism industry because it is interesting for tourists curiosity about new and unique things. On the other side, tourism is also an industry to preserve culture.Therefore, it is essential to figure out the development position of Karawo embroideryso thatKarawo can be existed to develop Gorontalo tourism industry.This descriptive qualitative research employs Product Life Cycle Theory. This research aims to identified development position Karawo embroidery and formulate its marketing strategy in Gorontalo tourist destination. Based on research, the position of Karawo embroidery is in the growth stage. Based on that result, the strategies that can be formulated to improve Karawo marketing in Gorontalo touristdestination are;(1) making advertisement and strengthening the merk, (2) expanding the distribution, (3) increasing product quality through creativity dan innovation, (4) decreasing the product cost, and (5) doing such a big promotion. Keywords:Strategy, Karawo Embroidery, Tourist Destination
Keterpenuhan Penggunaan Kriteria Dan Indikator Global Sustainable Tourism Council (Gstc) Dalam Peningkatan Ekonomi Masyarakat Lokal Irma Kharisma Hatibie; Srilian Laxmiwaty Dai
JURNAL DESTINASI PARIWISATA Vol 9 No 2 (2021): VOL 9, NO 2 (2021): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2021.v09.i02.p09

Abstract

The emergence of the concept of tourist villages in various regions in Indonesia has become a stimulus for other villages to compete to make their villages into tourist villages that are competitive and prosper rural communities through tourism activities. This has an impact and is also used in the development of the Kembang Arum tourist village in Sleman Regency, Yogyakarta. Therefore, in order to improve the quality of tourist villages, the use of the GSTC indicator can be a reference for improving the quality of a tourist destination. The purpose of this study was to measure the quality of the Kembang Arum tourist village in Sleman Regency whether it was in accordance with the GSTC indicators as criteria and measurements of a standardized tourist destination. The research method used is descriptive qualitative with content analysis techniques and makes interpretations of the results of interviews and observations. The results of this study are that the Kembang Arum tourist village has fill the requirements as a tourist destination, according to GSTC criteria and indicators. This research proving that criteria and indicators of GSTC already being a reference and continue to be used to measure the quality of the destination gradually. Keywords: Desa wisata, GSTC, Ekonomi Masyarakat Lokal, Kembang Arum.