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All Journal JURNAL DESTINASI PARIWISATA Tulisan Ilmiah Pariwisata (TULIP) Jurnal Abdi Masyarakat Indonesia Komunal Jurnal Pengabdian Masyarakat
Dai, Srilian Laxmiwaty
Universitas Khairun
Religion Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Pemasaran Sulaman Karawo Di Destinasi Pariwisata Gorontalo Srilian Laxmiwaty Dai; Irma e Charisma Hatibie
JURNAL DESTINASI PARIWISATA Vol 9 No 1 (2021): VOL 9, NO 1 (2021): (JANUARY-JUNE) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2021.v09.i01.p02

Abstract

This research analyzes Karawo embroidery's developmentas one of Gorontalo's cultural heritagesat Gorontalo tourist destinations. Culture is an identity of a region that becomes a heritage through generations. Culture also becomes a crucial part in the tourism industry because it is interesting for tourists curiosity about new and unique things. On the other side, tourism is also an industry to preserve culture.Therefore, it is essential to figure out the development position of Karawo embroideryso thatKarawo can be existed to develop Gorontalo tourism industry.This descriptive qualitative research employs Product Life Cycle Theory. This research aims to identified development position Karawo embroidery and formulate its marketing strategy in Gorontalo tourist destination. Based on research, the position of Karawo embroidery is in the growth stage. Based on that result, the strategies that can be formulated to improve Karawo marketing in Gorontalo touristdestination are;(1) making advertisement and strengthening the merk, (2) expanding the distribution, (3) increasing product quality through creativity dan innovation, (4) decreasing the product cost, and (5) doing such a big promotion. Keywords:Strategy, Karawo Embroidery, Tourist Destination
Keterpenuhan Penggunaan Kriteria Dan Indikator Global Sustainable Tourism Council (Gstc) Dalam Peningkatan Ekonomi Masyarakat Lokal Irma Kharisma Hatibie; Srilian Laxmiwaty Dai
JURNAL DESTINASI PARIWISATA Vol 9 No 2 (2021): VOL 9, NO 2 (2021): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2021.v09.i02.p09

Abstract

The emergence of the concept of tourist villages in various regions in Indonesia has become a stimulus for other villages to compete to make their villages into tourist villages that are competitive and prosper rural communities through tourism activities. This has an impact and is also used in the development of the Kembang Arum tourist village in Sleman Regency, Yogyakarta. Therefore, in order to improve the quality of tourist villages, the use of the GSTC indicator can be a reference for improving the quality of a tourist destination. The purpose of this study was to measure the quality of the Kembang Arum tourist village in Sleman Regency whether it was in accordance with the GSTC indicators as criteria and measurements of a standardized tourist destination. The research method used is descriptive qualitative with content analysis techniques and makes interpretations of the results of interviews and observations. The results of this study are that the Kembang Arum tourist village has fill the requirements as a tourist destination, according to GSTC criteria and indicators. This research proving that criteria and indicators of GSTC already being a reference and continue to be used to measure the quality of the destination gradually. Keywords: Desa wisata, GSTC, Ekonomi Masyarakat Lokal, Kembang Arum.
Peran E-Marketing Dalam Optimalisasi Destinasi Wisata: Analisis Konten dan Pendekatan Konseptual Irma Kharisma Hatibie; Srilian Laxmiwaty Dai
Tulisan Ilmiah Pariwisata (TULIP) Vol 3, No 1 (2020): JUNI 2020
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.3.1.27-34.2020

Abstract

Electronic marketing used in the industry has made this advice and infrastructure one of the media and goals in realizing tourist destinations. In the service industry, the use of electronic marketing can personalize targeted customers' personal information. This personalization includes a stage where consumers or potential customers increasingly expect unbeatable service to their desires. This means that the use of electronic marketing has benefits in attracting potential tourists, there are challenges on how to adjust information or forms of marketing on social media related to tourist desires, or how to attract the attention of potential tourists to decide to travel. The purpose of this research is to answer the challenges of using electronic marketing to achieve marketing optimization. Analysis of the content from the use of social media and what conceptual approaches can optimize the role of electronic marketing. This research method uses analytical content related to electronic marketing, namely social media which is often used in Indonesia. This paper presents an interpretation of the results of the analysis between the market needs of tourists and combines the purpose of users using their application to obtain information so that it can lead them to travel decisions.
EVALUASI KETERPENGARUHAN KOMPONEN PERIWISATA DI DAYA TARIK PARIWISATA ARUNG JERAM PAPUALANGI Srilian Laxmiwaty Dai; Deswita Natarisa Mamonto
Tulisan Ilmiah Pariwisata (TULIP) Vol 2, No 2 (2019): DESEMBER 2019
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.2.2.114-129.2019

Abstract

Dalam penelitian tentang Evaluasi Keterpengaruhan Komponen Pariwisata Didaya Tarik Pariwisata Arung Jeram Papualangi penulis menggunakan pendekatan kualitatif dimana penelitian yang dilakukan bersifat deskriptif yaitu memberikan gambaran ataupun penjelasan yang tepat mengenai permasalahan yang dihadapi dan didukung dengan data primer dan data sekunder. Teknik pengumpulan data yang digunakan adalah wawancara dan observasi. Dari hasil penelitian menunjukkan bahwa pada pelaksanaan Evaluasi Keterpengaruhan Komponen Pariwisata Didaya Tarik Pariwisata Arung Jeram Papualangi telah berjalan sesuai dengan sistem yang ada, namun terdapat masalah-masalah yang membawa dampak negatif sehingga pada pelaksanaannya masih belum optimal dalam mengembangkan pariwisata Tana Toraja, khususnya pembangunan infrastruktur, sarana dan prasana. Faktor yang mempengaruhi perkembangan pariwisata adalah faktor pendukung yaitu objek wisata yang sudah terkenal, partisipasi masyarakat dan koordinasi yang baik dengan pihak terkait. Sedangkan faktor penghambat yaitu keterbatasan dana, lokasi geografis objek wisata serta minimnya dan tidak terpusatnya informasi.
SULAMAN KARAWO SEBAGAI DAYA TARIK DI DESTINASI PARIWISATA GORONTALO Srilian Laxmiwaty Dai
Tulisan Ilmiah Pariwisata (TULIP) Vol 1, No 2 (2018): DESEMBER
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.1.2.1-16.2018

Abstract

This article analysis the development of karawo embroidery as a tourist attraction. The objectives of this article areto figure out the tourists’ perception, to identify the development phase andto formulate the development strategies of karawo embroidery. The result of this article shows that karawoembroidery overall is excellent. However there are some points need to be improved.karawoembroidery development is in the introduction phase, while the development strategies based on SWOT matrix analysis are: 1) SO strategy is a strategy uses the power to takeadvantages of opportunities to design a tourist attraction package and improving the promotion by the electronic media. 2) ST strategy is a strategy uses the power of addressing threats by making a training and some competitions of karawo embroidery. 3) WO strategy is a strategy that minimizes the weaknesses in taking advantage of opportunities by expanding the distribution, educate the marketer, improve the creativity of the craftswoman and the designer, doing the experiment of creating a tool that can help the craftswoman and distributing flyers at the hotels. 4) WT strategy is a strategy that minimize the weaknesses of avoiding the threats by karawo embroidery preservation and improving the kuality of karawo embroidery
EKSISTENSI SULAMAN KARAWO DALAM MENUNJANG PARIWISATA GORONTALO Srilian Laxmiwaty Dai
Tulisan Ilmiah Pariwisata (TULIP) Vol 2, No 1 (2019): JUNI
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.2.1.1-12.2019

Abstract

The objective of this article is to figure out the obstacles of Karawo comodification existence as Gorontalo traditional souvenir and also to formulate the solutions of those identified obstacles. Besides that, this article also aimed to describe the role of Karawo which is very important in tourism industry. This article analyzed by descriptive qualitative with the existance theory. The result that has been found by this article is the obstacles of Karawo existence as Gorontalo traditional souvenir in supporting tourism activities is the producers perspective, they stated that embroidering is complicated and also need a long procces about two till three months to produce a piece of Karawo with a little demand. It is the reason why the price is expensive. It becomes more complicated because of the less people interested to be an Karawo embroider. The solution formulated Based on obstacles firstly, improving the awareness of the Gorontalists young generation for loving their culture. Secondly encouradge the young generation to creatively and innovatively create a technology to replace the human as embroider with the big number of product produced. Tourism is the cultural preservation so that Karawo existence in tourism needs more attention from all stakeholders. Not only attention, but also the stakeholders need to be cooperative in implementing the solutions offered.
DAYA TARIK WISATA DANAU PERINTIS SEBAGAI LOKOMOTIF PEREKONOMIAN MASYARAKAT LOKAL DI KECAMATAN SUWAWA, KABUPATEN BONE BOLANGO Srilian Laxmiwaty Dai
Tulisan Ilmiah Pariwisata (TULIP) Vol 3, No 2 (2020): DESEMBER 2020
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.3.2.66-72.2020

Abstract

The objectives of this research is to figure out the fulfillment of tourism components at Danau Perintis Tourist Attraction and to formulate the steeps in order to build Danau Perintis Tourist Attraction as the economical locomotive of  the local community. As the objectives, this research studies whether or not the tourism components which should be fulfill in atourist atraction has been fulfilled in Danau Perintis Tourit Attraction. The theory ini this research is tourism components which is consist of Attraction, Accesibility and Amenities. There are many obstacles that was found in Danau Perintis Tourist Attraction act as an economical locomotive of the local community, so that through this research and also based on the theory of this research there ara some solutions that can be recomended in order to create  the act of Danau Perintis Tourist Attraction to give a positive impact for the local community financially. The result based on those three tourism components with other supporting components are; there should be an attraction development sach as water ride facilities and also a maximum maintenance. Next is from the accesibility side, this tourist attraction has a good accesibility. It means this place is accesible easily for all tourist  from any areas. The last component is about amenities or facilities that should be completed.
Kajian Penggunaan Kriteria dan Indikator GSTC sebagai Instrumen Penilaian Pembangungan Pariwisata Berkelanjutan Berbasis Lingkungan Irma Kharisma Hatibie; Srilian Laxmiwaty Dai; Anggraini M.S Lagalo
Tulisan Ilmiah Pariwisata (TULIP) Vol 3, No 2 (2020): DESEMBER 2020
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.3.2.42-48.2020

Abstract

The tourism sector is built based on development that prioritizes welfare, especially for people in rural areas. Not only as a sector that can provide an economic boost but at the same time providing a sense of security against concerns over the overexploitation of natural resources. Therefore, as part of the process in the management of a tourism destination, it requires an in-depth study of instruments that can assist tourism destination management in assessing the environmental resilience crisis. This instrument is needed to reduce environmental impacts, which are currently feared to damage the environment around the destination. One of the instruments used in this research is the criteria and indicators of the Global Sustainable Tourism Council (GSTC). The method of this research used a descriptive qualitative method, comparative analysis (implementation and indicators). The purpose of this research is to answer the challenges of environmental vulnerability issues in a destination using one of the GSTC criteria and indicators. The result of this research is Tunggul Arum tourism village does not fulfill the environmental-based on GSTC criteria and indicators.
STRATEGI PENGEMBANGAN DAYA TARIK WISATA KOTA TUA AMPENAN KOTA MATARAM Rizal Kurniansah; Triony Septia Susana SP; Srilian Laxmiwaty Dai
Tulisan Ilmiah Pariwisata (TULIP) Vol 4, No 1 (2021): JUNI 2021
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.4.1.45-50.2021

Abstract

The purpose of this study is to describe the strategy of developing a tourist attraction in the old town of Ampenan, Mataram. This type of research is qualitative research, data collection methods are observation, interviews, literature study, and documentation. The data analysis used in this research is SWOT analysis. Based on the results of the research conducted, the following strategies are produced: SO (Strength Opportunities) strategy, namely community empowerment through training, utilizing technological advances in marketing Ampenan Old Town, increasing collaboration with travel agencies and making more tour packages to Ampenan Old Town. The WO (Weakness Opportunities) strategy is: developing and managing supporting facilities in the tourist attraction of the old city of Ampenan, conducting promotions in collaboration with stakeholders, making attractive tour packages. The ST (Strength Threath) strategy is: making special rules/policies in the development of ampenan old town, working with related agencies in tackling environmental damage,. The WT (Weakness Threath) strategy is: conducting outreach to the local community, increasing supervision of tourism activities, maximizing the tourism development budget through cooperation
PARTISIPASI MASYARAKAT LOKAL DI DAYA TARIK WISATA HUTAN PINUS DI KABUPATEN GORONTALO Srilian Laxmiwaty Dai; Irma K. Hatibie
Tulisan Ilmiah Pariwisata (TULIP) Vol 3, No 1 (2020): JUNI 2020
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.3.1.19-26.2020

Abstract

The Objectives of this research are to figure out the local community involvement in the management and the development of Hutan Pinus Dulamayo Tourist Attraction and to know how to improve the local community involvement. The method of this research is qualitative metode with observation, interview and documentation. The result of this research was the lack of local community involvement in the management and the development of Hutan Pinus Dulamayo Tourist Attraction. The management of this tourist attraction is handled by only some people wich did not give a big multiflier effect to all of the local community in Dulamayo Village.
Co-Authors Ayuningsih, Asti Desrika Talib Deswita Natarisa Mamonto Husain, Yeristiawati Irma e Charisma Hatibie Irma K. Hatibie Irma Kharisma Hatibie Rizal Kurniansah Sri Sunarti Triony Septia Susana SP