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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Economics and Management Scienties
Aswin, Ullya Rahmi
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Digitalisasi Marketing Sebagai Strategi dalam Meningkatkan Penjualan UMKM Kuliner di Cafe Uniang Pasca Pandemi Covid - 19 : GOFOOD DAN SHOPEEFOOD Aswin, Ullya Rahmi; Gustina , Leni; Dianti, Muthia Rahma
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1042

Abstract

Community Service is a form of the Tridharma of Higher Education. This PKM is proposed to carry out activities that are socialization of digital product marketing post Covid-19 pandemic. Covid-19 pandemic impact turnover decrease and limited consumers, cause restrictions on interactions between producers and consumers, especially in Putra Indonesia University (YPTK) Padang campus. Jl Aru RT 04 RW 09 in Lubuk Begalung has a significant culinary business development and near on the campus of UPI YPTK Padang. The pandemic situation had a major impact on the development of Culinary cause learning activities through online classes. If this happens continuously without anticipation, the culinary business will suffer losses. So there must a strategy for SME’s to survive in the face of new habits. The use of digital media is an alternative for SME’s to survive along pandemic. The aim of this community service is increasing the knowledge and skills of Culinary Entrepreneurs, so they can implement more effective and efficient digital marketing strategies. The service method is a training. The training stages are divided into 4 (four) stages, there are preparation stage, implementation stage, program evaluation stage and reporting stage. The expected results are to increase the knowledge, understanding, and skills of culinary entrepreneurs regarding how to determine and implement digital marketing strategies more effectively and efficiently for their culinary products.
Sovereign Wealth Funds and Global Economic Stability: A Strategic Approach to Asset Diversification Pranita, Fera Lufhidarani; Aswin, Ullya Rahmi; Gustina, Leni
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.105

Abstract

Sovereign Wealth Funds (SWFs) have become increasingly influential in the global financial system, serving not only as state investment vehicles but also as instruments of macroeconomic stabilization. This study explores how asset diversification strategies employed by leading SWFs—such as Norway’s GPFG, Singapore’s GIC and Temasek, the UAE’s ADIA, and Qatar’s QIA—contribute to global economic resilience. Utilizing a qualitative approach and thematic analysis, the research synthesizes insights from policy documents, academic literature, and institutional reports to assess the strategic rationale, governance structures, and risk management practices underpinning SWF operations. The findings reveal that robust asset diversification, especially when aligned with long-term mandates, transparency, and ESG integration, enhances a fund's capacity to act as a counter-cyclical buffer during economic crises. However, geopolitical influences, governance opacity, and illiquid asset exposures pose significant challenges. This study contributes to the growing discourse on sovereign investment by affirming the critical role of SWFs in promoting global economic stability, and offers policy recommendations for optimizing their structure and strategy in both developed and emerging economies.
Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process iPhone (Consumer Survey in Padang City) Aswin, Ullya Rahmi; Hidayat, Danny; Gustina, Leni
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 4 No. 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.33-40.2023

Abstract

This study aims to determine the influence of Brand Awareness, Brand Association, and Lifestyle in the iPhone Purchase Decision Process in Padang City. The data analysis method used is Validity Test, Reliability Test, Multiple Regression Analysis, Hypothesis Test consists of Partial Test (t Statistical Test), Simultaneous Test (F Statistical Test), and Determination Coefficient Test (R2). The work was carried out using SPSS 17. The data used are primary data and secondary data. This study used a sample of 100 research respondents. The results of this study indicate that data analysis using the multiple linear regression analysis method shows that Brand Association and Lifestyle have a positive and significant effect on consumers' decision to buy an iPhone, while Brand Awareness has a positive but not significant effect on the consumer's decision process in buying an iPhone. Based on the t-test that the three most dominant variables influencing the decision process to purchase the hijab are Lifestyle (X3) with a t value of 0.532. Adjusted analysis of the coefficient of determination obtained an R2 value of 39.7%, which means that the dependent variable, namely the purchase decision process, can be explained by the independent variables, namely Brand Awareness, Brand Association and Lifestyle and the remaining 60.3% is not influenced by other variables. included in this research.
Hubungan Experiential Marketing dan Brand Commitment terhadap Niat Pembelian Ulang melalui Kepuasan Pelanggan pada Coffee Shop Janji Jiwa Aswin, Ullya Rahmi; Handayani, Sari; Gustina, Leni
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara experiential marketing dan brand commitment terhadap niat pembelian ulang melalui kepuasan pelanggan sebagai variabel intervening pada Coffee Shop Janji Jiwa. Dalam konteks persaingan industri coffee shop yang semakin ketat, penting bagi Janji Jiwa untuk memahami faktor-faktor yang mempengaruhi loyalitas pelanggan dan niat mereka untuk melakukan pembelian ulang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada pelanggan Coffee Shop Janji Jiwa. Teknik analisis data yang digunakan adalah analisis regresi dan analisis jalur (path analysis) untuk menguji pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa experiential marketing berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Brand commitment juga ditemukan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, kepuasan pelanggan memiliki pengaruh positif dan signifikan terhadap niat pembelian ulang. Selain itu, kepuasan pelanggan memediasi pengaruh experiential marketing dan brand commitment terhadap niat pembelian ulang. Temuan penelitian ini menekankan pentingnya strategi experiential marketing dan brand commitment dalam meningkatkan kepuasan pelanggan, yang pada gilirannya mendorong niat pembelian ulang di Coffee Shop Janji Jiwa. Coffee Shop Janji Jiwa disarankan untuk terus memperbaiki dan mengembangkan pengalaman pelanggan serta memperkuat komitmen mereka untuk meningkatkan loyalitas dan niat pembelian ulang pelanggan.
Co-Authors Dianti, Muthia Rahma gustina, leni Hidayat, Danny Leni Gustina Sari Handayani