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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ekonomi Bisnis Dan Industri (EBI)
Fitriana Ayu Lestari, Ni Wayan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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EFEKTIFITAS IMPLEMENTASI PENGEMBANGAN SDM PADA PRODUKTIVITAS KARYAWAN BAGIAN PENJUALAN Fitriana Ayu Lestari, Ni Wayan; Suwandi, Suwandi; Turini, Turini; Dewansyah, Bilal
Jurnal EBI Vol 6, No 2 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i2.325

Abstract

This research aims to evaluate the effectiveness of the implementation of human resource development (HR) on the productivity of sales employees at PT. Sophie Cosmetic Cirebon. HR development includes various training programs, skills improvement and competency development aimed at improving employee capabilities and performance. The research method used is qualitative with a case study approach. Data was obtained through in-depth interviews with 20 sales employees and 1 HR manager at PT. Sophie Cosmetic Cirebon. The research results show that the implementation of HR development at PT. Sophie Cosmetic Cirebon is generally effective in increasing the productivity of sales employees. Employees involved in HR development programs report significant improvements in sales skills, communication and product understanding. The implications of this research highlight the importance of planning and implementing a structured and sustainable HR development program to achieve optimal results.Keywords: Effectiveness, HR Development, Employee Productivity, Sales.
Pemulihan Layanan Melalui Customer Affection Pada Kepuasan Penanganan Keluhan Mitra Pengemudi Online Dewi, Isti Riana; Fitriana Ayu Lestari, Ni Wayan; Puspitarini, Dewi Anggun
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 10 No. 1 (2021)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v10i1.642

Abstract

Complaints from online driver-partners against online transportation companies tend to occur frequently about the services provided. Online transportation companies are required to reduce service failures that occur. The complaints from the driver-partners themselves are seen to have fluctuated. However, the complaints that occur do not prevent new enthusiasts from joining as partners. The purpose of this study was to determine the effect of service recovery on complaint handling satisfaction and customer affection as a mediator. The unit of analysis is Grab driver who visited the Banyumas service office during the past year. The number of respondents in this research is 204, the questionnaire as an instrument, and the analysis technique uses Structural Equation Modeling. The results found that there is a positive effect of distributive justice, procedural justice, and interactional justice on the satisfaction of online driver-partners. Then, distributive justice, procedural justice, and interactional justice have a positive effect on online driver-partner satisfaction mediated by customer affection.
Co-Authors Bilal Dewansyah Dewi, Isti Riana Puspitarini, Dewi Anggun Suwandi Suwandi Turini, Turini