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All Journal Justitia et Pax JURNAL PEMBANGUNAN HUKUM INDONESIA
Gaol, Heru Saputra Lumban
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Law, Crime, Criminology & Criminal Justice

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PEMBANGUNAN HUKUM PERLINDUNGAN KONSUMEN BERORIENTASI EKOSENTRISME TERKAIT AKTIVITAS GREENWASHING INDUSTRI AMDK Gaol, Heru Saputra Lumban; Rini, Wafia Silvi Dhesinta
Justitia et Pax Vol. 40 No. 1 (2024): Justitia et Pax Volume 40 Nomor 1 Tahun 2024
Publisher : Penerbit Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jep.v40i1.8214

Abstract

Based on a study in the Journal Nature, it is known that 86% of plastic waste in the ocean comes from Asian rivers. Indonesia was reported to be the second highest level country of waste production, producing more than 3 million metric tons of plastic waste every year. Generally, the waste comes from the industrial sector, especially Bottled Drinking Water (AMDK). Starting from collective concern about global environmental issues, comes behavior to encourage sustainable consumption and production. Nowadays, consumers are more inclined to choose eco-friendly products or services. Unfortunately, this consumer awareness is also accompanied by greenwashing conducted by business actors as biased information related to products. This greenwashing practice certainly contradicts consumers' basic rights as stipulated in Article 4 point 3 of the Consumer Protection Law regarding consumer right to get correct, clear, and honest information of goods and/or services. This research examined the framework for developing consumer protection laws that can protect consumers from the negative excesses of greenwashing in the AMDK industry. To analyze the problem, socio-legal research methods which use a legal and social science approach. The research results show that consumers already have environmental awareness of AMDK products and are also willing to buy ecolabel products even if the price is more expensive. To protect these interests, it is necessary to build an ecocentrism-oriented legal development framework that prioritizes the role of both parties in sustainable production and consumption behavior.
The Right to be Heard: Bagaimana Era Digitalisasi Mendistorsi Kedudukan Konsumen dalam Memberikan Ulasan? Gaol, Heru Saputra Lumban; Diaz, Marchethy Riwani; Janisriwati, Sylvia
Jurnal Pembangunan Hukum Indonesia Volume 6, Nomor 2, Tahun 2024
Publisher : PROGRAM STUDI MAGISTER HUKUM FAKULTAS HUKUM UNIVERSITAS DIPONEGORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jphi.v6i2.169-192

Abstract

Di era digital, konsumen bertransformasi dalam entitas-entitas baru seperti influencer, youtubers atau content bloger yang membawa perubahan dalam bentuk penyampaian pendapat dan keluhan konsumen berupa konten yang dapat dimonetisasi. Fenomena ini tidak sepenuhnya mampu diakomodir oleh Undang-Undang Perlindungan Konsumen (UUPK) dikarenakan konsumen yang dimaksud UUPK merupakan konsumen akhir yang aktivitas konsumsinya tidak untuk kepentingan komersial. Dengan demikian, review seorang konsumen yang juga merupakan influencer, youtubers, dan content blogger memungkinkan untuk tidak memperoleh perlindungan hukum. Hal ini semakin problematik dengan hadirnya beberapa preseden buruk berupa gugatan pencemaran nama baik yang dilakukan oleh pelaku usaha kepada konsumen sekaligus influencer yang menyampaikan ulasan di platform media sosial. Penelitian ini bertujuan untuk menjawab distorsi kedudukan konsumen atas hak untuk didengar di era digital, baik kedudukannya sebagai konsumen akhir dan konten yang dibuatnya sebagai influencer. Penelitian ini menggunakan penelitian yuridis normatif dengan menggunakan metode studi kepustakaan, baik bahan hukum primer dan sekunder. Asas lex consumen derogate legi consumte dapat digunakan untuk melihat kedudukan hukum lebih khusus dalam memberikan perlindungan atas ulasan konsumen. Konsumen yang mengulas atau memberikan review di media sosial tetap dapat memperoleh perlindungan hukum berdasarkan UUPK sepanjang ulasan didasarkan oleh pengalaman transaksinya dalam kegiatan konsumsi dan bukan semata-mata demi kepentingan konten yang bersifat komersial.
PEMBANGUNAN HUKUM PERLINDUNGAN KONSUMEN BERORIENTASI EKOSENTRISME TERKAIT AKTIVITAS GREENWASHING INDUSTRI AMDK Gaol, Heru Saputra Lumban; Rini, Wafia Silvi Dhesinta
Justitia et Pax Vol. 40 No. 1 (2024): Justitia et Pax Volume 40 Nomor 1 Tahun 2024
Publisher : Penerbit Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jep.v40i1.8214

Abstract

Based on a study in the Journal Nature, it is known that 86% of plastic waste in the ocean comes from Asian rivers. Indonesia was reported to be the second highest level country of waste production, producing more than 3 million metric tons of plastic waste every year. Generally, the waste comes from the industrial sector, especially Bottled Drinking Water (AMDK). Starting from collective concern about global environmental issues, comes behavior to encourage sustainable consumption and production. Nowadays, consumers are more inclined to choose eco-friendly products or services. Unfortunately, this consumer awareness is also accompanied by greenwashing conducted by business actors as biased information related to products. This greenwashing practice certainly contradicts consumers' basic rights as stipulated in Article 4 point 3 of the Consumer Protection Law regarding consumer right to get correct, clear, and honest information of goods and/or services. This research examined the framework for developing consumer protection laws that can protect consumers from the negative excesses of greenwashing in the AMDK industry. To analyze the problem, socio-legal research methods which use a legal and social science approach. The research results show that consumers already have environmental awareness of AMDK products and are also willing to buy ecolabel products even if the price is more expensive. To protect these interests, it is necessary to build an ecocentrism-oriented legal development framework that prioritizes the role of both parties in sustainable production and consumption behavior.
Co-Authors Diaz, Marchethy Riwani Janisriwati, Sylvia Rini, Wafia silvi Dhesinta