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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Bina Manajemen Jurnal Ekonomika Dan Bisnis Jurnal Entrepreneur dan Manajemen Sains International Journal of Economics (IJEC)
Lukitasari, Lenni
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Online Customer Review Terhadap Kepercayaan Konsumen Dan Keputusan Pembelian (Studi Kasus Pada UMKM Iroh foods): (Case Study on MSME IROH Foods) Lukitasari, Lenni; Tiara, Hana
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3257

Abstract

Online shopping has become a common phenomenon in modern society, influencing consumer purchasing behavior. This study aims to analyze the relationship between online customer reviews and consumer trust, thereby influencing purchasing decisions. Iroh Foods, which sells frozen risoles products through the Instagram platform and website, and conducts transactions via WhatsApp. This research uses a qualitative approach and the types of research used are descriptive qualitative methods. By involving Iroh Foods owners and consumers as sources in data collection. Data collection techniques are conducted using interviews, observation, and documentation. Samples are taken using purposive sampling techniques by interviewing 9 people consisting of owners and also consumerS.  The results showed that online customer reviews have a significant effect on consumer trust and influence purchasing decisions at Iroh Foods. Positive reviews help to increase consumer confidence, while negative reviews help consumers consider product risks. Responsiveness to reviews and criticism are important factors in building consumer trust. Online customer reviews play a crucial role in shaping consumer trust and influencing purchasing decisions.
Peningkatan Komunikasi Interpersonal Dalam Organisasi Melalui Manajemen Konflik Di LKSA Malikul A'la Faizal, Muhammad Imam; Lukitasari, Lenni
Jurnal Bina Manajemen Vol. 13 No. 1 (2024): Jurnal Bina Manajemen Volume 13 Nomor 1 bulan September 2024
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v13i1.678

Abstract

Penelitian ini memiliki tujuan untuk mengetahui gambaran faktor penyebab konflik interpersonal, upaya manajemen konflik dan dampaknya terhadap peningkatan komunikasi interpersonal di LKSA Malikul A’la. Objek penelitian ini ialah LKSA Malikul A’la dan subjek penelitiannya ialah 6 anggota organisasi internal di LKSA Malikul A’la. Jenis penelitian kualitatif yang digunakan, yaitu data diperoleh dengan metode pengumpulan data dari wawancara, observasi dan dokumentasi. Dari Hasil penelitian dan pengolahan data ditemukan faktor yang mengindikasikan konflik interpersonal di LKSA Malikul A’la adalah komunikasi ambigu atau tidak jelas terhadap sebuah informasi, kemudian adanya ketidak – jelasan tugas kerja yang diberikan tidak sesuai dengan jabatan yang diemban. Adapun upaya manajemen yang dilakukan ialah mengakomodasi dengan menyempatkan duduk bersama dan berkompromi atas kelalaian anggota terhadap tugas kerjanya. Dampaknya terhadap komunikasi interpersonal ialah melakukan perjanjian atau kesepakatan yang memicu hubungan diantara anggota menjadi lebih baik dari sebelumnya terlihat dari lahir interaksi sosial yang dilandasi kepedulian kepada anggota yang lain.
PERSEPSI KEPUASAN PASIEN TERHADAP KUALITAS PELAYANAN KESEHATAN DI PUSKESMAS CANGKUANG Robbani, Istiana; Lukitasari, Lenni
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

The quality of health services is an important factor in determining the level of patient satisfaction. This study aims to analyze the perception of patient satisfaction with the quality service at Cangkuang Health Center Bandung Regency using the SERVQUAL approach which includes five main dimensions, that is Tangibles, Reliability, Responsiveness, Assurance, Empathy. The research method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation. Respondents in this study were patients who received services at the Cangkuang Health Center. The research results show that in general patients are quite satisfied with the services provided, but there are also several aspects that need to be repaired and improved to achieve more optimal patient satisfaction. Keywords: Patient Perception, Patient Satisfaction, Quality of Health Services
Pengaruh Penggunaan Strategi Pemasaran Gerilya Dan Online Customer Review Terhadap Peningkatan Minat Beli Konsumen ( Studi Kasus UMKM Fashion Muslim Wnj.Id) Pitaloka, Sonia; Lukitasari, Lenni
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 4 (2024): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i4.1878

Abstract

This study aims to determine the impact of guerrilla marketing strategies on WNJ ID, how influential guerrilla marketing strategies and online customer reviews are on increasing consumer buying interest. The research method used in this study used a qualitative approach with a descriptive method, and the data collected came from interviews and direct observation. The results showed that the synergy between guerrilla marketing strategies and online customer reviews can strengthen the influence on increasing consumer buying interest. When businesses implement guerrilla marketing strategies that create memorable experiences, and are supported by positive online customer reviews, consumers tend to be more confident and interested in buying products or using these services. WNJ ID has implemented guerrilla marketing and online customer reviews to increase consumer buying interest. From the results of the interview, the influence of guerrilla marketing strategies and online customer reviews has a significant influence on increasing consumer buying interest. The use of creative and unique guerrilla marketing strategies can generate consumer buying interest by creating memorable experiences. Meanwhile, positive online customer reviews can build consumer trust and confidence in the product.
Digital Marketing Synergy and Green Innovation: A New Paradigm of Marketing Management in Sustainability-Based Economic Development Lukitasari, Lenni; Ni Luh Gde Sari Dewi Astuti; Sofyan, Hady; Hartoto
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1430

Abstract

Greenhope is a green technology-based company in Indonesia that focuses on developing environmentally friendly products, such as biodegradable plastics, in response to the global issues of sustainability and environmental pollution. In the context of modern marketing, companies like Greenhope face the challenge of innovating green and utilizing digital marketing strategies to shape positive consumer perceptions of sustainability values. This study aims to analyze the effect of synergy between digital marketing and green innovation on consumer perceptions of green brands as well as their impact on marketing performance and contribution to sustainability-based economic development. The research method used was quantitative explanatory with data collection techniques through questionnaires distributed online to consumers who know or use Greenhope products. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that both digital marketing and green innovation have a significant and positive influence on consumers’ perceptions of green brands. Furthermore, perceptions of green brands have been shown to positively contribute to marketing performance and consumer perceptions of a company's sustainability commitment. In practice, these findings demonstrate the importance of integrating digital marketing strategies and green innovation to build a company's competitive position in the era of a sustainable economy. Companies are advised to consistently communicate green values ​​ through digital platforms to strengthen consumer loyalty and awareness of environmental issues
Co-Authors FAIZAL, Muhammad Imam Hartoto Ni Luh Gde Sari Dewi Astuti Pitaloka, Sonia Robbani, Istiana Sofyan, Hady Tiara, Hana