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All Journal KOMUNIKA Al-Mu'awanah Jurnal Signal PANDITA: Interdisciplinary Journal of Public Affairs
Ahmad, Entus Nuryana
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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STRATEGI KREATIF IKLAN AQUA VERSI “BUTUH LIBURAN? BELI #AQUADULU” Ahmad, Entus Nuryana; Hana Siregar, Marakhilda Namora
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Strategi kreatif sangat penting untuk periklanan. Ini menarik perhatian audiens yang lebih besar dan membantu merek membedakan diri dari pesaing. Kemampuan untuk menghasilkan ide kreatif adalah salah satu karakteristik strategi kreatif. Ini biasanya menggunakan metode yang tidak biasa untuk menyampaikan pesan. Tujuan dari penelitian ini adalah untuk memahami bagaimana elemen semiotik dalam iklan berkontribusi pada strategi kreatif untuk pesan iklan. Dalam penelitian ini, peneliti akan memfokuskan analisis semiotika pada strategi kreatif pesan iklan Aqua versi “Butuh Liburan? Beli #AQUADulu”, yang menggunakan selebriti atau tokoh terkenal, serta sisi komersial iklan tersebut. Penelitian ini menggunakan semiotika Pierce yang berusaha melihat tanda (representament) sebagai bagian integral dari objek referensinya dan pemahaman subjek tentang tanda (interpretant). Model triadik Pierce menunjukkan tiga komponen utama yang membentuk tanda: representamen, objek, dan interpretan. Hasil penelitian menunjukkan Ironi dan komedi menjadi bagian penting dari strategi iklan kreatif karena membantu membuat pesan yang ringan dan mudah diingat. Penelitian ini juga menemukan bahwa iklan ini terkait dengan budaya lokal Indonesia karena mencerminkan nilai kebersamaan, penerimaan apa adanya, dan penggunaan humor sebagai cara untuk mengatasi tantangan. pendekatan iklan ini berhasil menciptakan ikatan emosional yang mendalam dengan audiens dengan menggunakan tanda-tanda yang relevan, narasi yang kuat, dan elemen budaya lokal.
Towards Indonesia’s 2024 : an Analysis Presidential Campaign Advertisements Ahmad, Entus Nuryana; Maha Rani, Ni Luh Ratih; Budiyanti, Elisa
KOMUNIKA Vol 6 No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v6i2.20724

Abstract

Social media has become a weapon to gain public sympathy in the 2024 presidential election. It cannot be denied that votes on social media have great potential for presidential and vice presidential candidates to gain popularity. Each pair of presidential candidates uses many ways to carry out political communication, one of which is via YouTube. Every message created by each potential leader certainly has meaning. Some symbols and signs contain messages from the presidential and vice presidential candidates. This message usually describes the candidate's image according to their character and the vision and mission they want to build. This research aims to analyze the signs in the political advertisements of Anis-Imin, Prabowo-Gibran, and Ganjar-Mahfud. This qualitative research uses semiotic analysis. The objects in this research are advertisements for the three Indonesian presidential and vice presidential candidates in 2024. The advertisements for the three presidential and vice presidential candidates have their characteristics. The other signs that appear in the three advertisements have similarities and differences. Advertisements for presidential and vice presidential candidates number 1 and 2 are more comprehensive in discussing various issues. Meanwhile, the ad for presidential candidate vice presidential candidate number 3 tends to be packaged more simply.
Pemberdayaan Masyarakat Melalui Pelatihan Pemasaran Digital Marketing dan Fotografi PKK Padukuhan Karanglo Sedayu Bantul Asrima, Nuri Pari Julia; Nabila, Silvi; Karindra, Evrilya Deby; Wulan, Nawang; Febrianto, Faisal; Listiyani, Arfina; Andiyansari, Popi; Ahmad, Entus Nuryana; Ahmad, Syukron; Dalili, Dalili
Al-Mu'awanah: Jurnal Pengabdian kepada Masyarakat Vol 5 No 1 (2024): Juni 2024
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/almuawanah.v5i1.20809

Abstract

This activity, which is part of the Community Empowerment Communication (KPM) program, aims to improve the ability of PKK members who have MSME products to market their products through "Digital Marketing and Photography". The problems experienced by PKK members are the lack of understanding of Micro, Small and Medium Enterprises (MSMEs) in Argomulyo Sedayu to promote their products using social media by displaying good and attractive product photos, and the background of the partner members is heterogeneous so knowledge is needed in taking photos and editing product photos with a smartphone camera. The implementation method used is face-to-face training through preparation stages such as surveying activity locations, and the implementation stage which includes training in using smartphones for product photography and photo editing for making product advertisements for members of the PKK Karanglo Argomulyo Sedayu Bantul Yogyakarta, stage monitoring and evaluation to see the effectiveness and response of participants. The results obtained from the presentation of material, training and practice have broadened the participants' insight into the use of Digital Marketing on Smartphones for product photos to create advertisements and product marketing for members of PKK Karanglo, Argomulyo Sedayu, Bantul, Yogyakarta.
Perempuan dalam Media: Framing Berita Penyebaran Video Asusila Gisella Anastasia dan Michael Yakinobu Defretes Siregar, Marakhilda; Ahmad, Entus Nuryana; Kusuma, Rr Chusnu Syarifa Diah
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.334

Abstract

The pornographic video case involving Indonesian public figures Gisella Anastasia and Michael Yakinobu De Fretes attracted widespread public attention in the end of 2020. Their legal status sparked debate, particularly regarding the application of Indonesia’s Pornography Law and questions of legal accountability. This study aims to analyze how two national media outlets, Tempo.co and Republika.co.id, framed their news coverage of the case. A qualitative descriptive approach was employed, utilizing Robert N. Entman’s framing analysis model, which consists of four key elements: defining problems, diagnosing causes, making moral judgments, and offering treatment recommendations. The research analyzed 16 online news articles published by the two media outlets during the peak of the controversy. The findings reveal that Tempo.co framed the incident as an act of criminalization against Gisella Anastasia, criticizing the legal action as disproportionate and suggesting a need for legal review. In contrast, Republika.co.id emphasized moral and personal aspects of Gisella’s identity, constructing a narrative that steered public opinion toward viewing her as culpable. Both media were also found to highlight sensational elements and economic interests in their reporting, while giving limited attention to the role of judicial institutions and the broader issue of legal justice. These findings suggest that media framing in this case not only reflects the ideological orientation of each outlet, but also serves as a tool for shaping public perception in alignment with particular interests.
Co-Authors Ahmad, Syukron Andiyansari, Popi Asrima, Nuri Pari Julia Budiyanti, Elisa Dalili, Dalili Febrianto, Faisal Hana Siregar, Marakhilda Namora Karindra, Evrilya Deby Kusuma, Rr Chusnu Syarifa Diah Listiyani, Arfina Nabila, Silvi Ni Luh Ratih Maha Rani Siregar, Marakhilda Wulan, Nawang