Ahsan, Mohammad
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PENINGKATAN NILAI TAMBAH PENGRAJIN DUPA DESA PETUNGSEWU KECAMATAN WAGIR KABUPATEN MALANG Sarwoko, Endi; Nurdiana, Iva; Ahsan, Mohammad
Jurnal Terapan Abdimas Vol 4, No 1 (2019)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.235 KB) | DOI: 10.25273/jta.v4i1.3800

Abstract

Abstract, Petungsewu Village, Wagir District, Malang Regency is one of the villages where most of the people are incensed craftsmen, but the incense produced is semi-finished incense or raw incense. The problem faced by incense craftsmen is that the selling price of semi-finished incense tends to decline from year to year, the limited bamboo raw material even has to be imported from other areas, only producing semi-finished incense (raw). The aim of the activity is to increase the value added of incense products, and increase people's income by selling incense products with brand packaging. The method of implementing the activity is to diversify the product by training and mentoring in making incense, product packaging training and quality control, online marketing training, utilizing incense making technology. As a result of community service activities, the community is able to produce fragrant incense packaged and branded and has been sold. Besides that, by utilizing incense bamboo making technology, the production capacity of incense biting production increased, the quality of the bamboo produced was more uniform, so the problem of limited incense material could be overcome.Keywords: Craftsmen, Value Added, Training Abstrak, Desa Petungsewu Kecamatan Wagir Kabupaten Malang adalah salah satu desa yang sebagian besar masyarakatnya adalah pengrajin dupa, tetapi dupa yang dihasilkan adalah dupa setengah jadi atau dupa mentah.  Permasalahan yang dihadapi para pengrajin dupa adalah harga jual dupa setengah jadi cenderung turun dari tahun ke tahun,  keterbatasan bahan baku biting bahkan harus didatangkan dari di daerah lain, hanya memproduksi dupa setengah jadi (mentah). Tujuan kegiatan pengabdian ini adalah untuk meningkatkan nilai tambah produk dupa, dan peningkatan pendapatan masyarakat dengan menjual produk dupa jadi dengan kemasan merek. Metode pelaksanaan kegiatan adalah melakukan diversifikasi produk dengan pelatihan dan pendampingan membuat dupa wangi, pelatihan pengemasan produk dan quality control, dan pelatihan pemasaran online, pemanfaatan teknologi pembuatan biting dupa. Hasil kegiatan pengabdian, masyarakat mampu menghasilkan dupa wangi yang dikemas dan diberi merek dan sudah mulai dijual. Selain itu dengan pemanfaatan teknologi pembuatan biting dupa, kapasitas produksi pembuatan biting dupa meningkat, kualitas biting yang dihasilkan lebih seragam, sehingga permasalahan keterbatasan bahan biting dupa dapat diatasi.Kata Kunci: Dupa Wangi, Nilai Tambah, Pelatihan
Determinants of Customer Satisfaction That Impact Electricity Repurchase Decisions: Evidence From Electricity Companies in Indonesia Ahsan, Mohammad; Assagaf, Aminullah; Riyadi, Slamet; Sukesi, Sukesi; Yunus, Eddy; Ady, Sri Utami; Suyanto, Suyanto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 2 (2023): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i2.2254

Abstract

The purpose of this study is to determine the effect of marketing mix and service quality on customer satisfaction and its impact on electricity repurchase decisions, a case study on electricity companies in Indonesia. This research uses power electricity product categories and customer service provided by electricity companies. The population of this study is electricity customers spread throughout the territory of Indonesia using questionnaires of 250 respondents. This study used a multiplier regression analysis technique with SPSS Statistical Version 25 statistical processing. Research results, First, electricity customer satisfaction is significantly influenced by price, distribution channels, promotions, and service quality;  Second, customer satisfaction has a positive and significant effect on the decision to repurchase electricity, Third, simultaneously product, price, distribution channel, promotion, and service quality have a significant effect on customer satisfaction and repurchase decisions, Fourth, customer satisfaction can mediate the influence of price, distribution channels, promotions, and service quality on repurchase decisions,   But it is unable to mediate the influence of the product. The results of this study enrich the empirical literature on Marketing Mix theory, Service Quality, Customer Satisfaction, and Purchasing Decisions. Electricity companies can implement a marketing mix and service quality to improve customer satisfaction and electricity repurchase decisions. The originality of this study on mediating customer satisfaction on the effect of marketing mix and service quality on electricity repurchase decisions, no previous study has examined its effect on electricity companies in Indonesia.