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The Development of Interactive English Multimedia in Tourism Vocational Education as an Adaptive Learning Strategy in the Midst of Covid-19 Pandemic Permatasari, Dwi Novita Cahyaningtyas; Safitri, Luh Mega
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

The online learning process on tourism vocational education during COVID-19 pandemic has been observed to be nonoptimal in Indonesia. Lack of educators’ knowledge and skills in creating interactive media was the obstacle, where at vocational education, more practice was required rather than theoretical materials delivery. The idea of “digital for everything” was introduced as the standard phase of work. This world has forced by Covid-19 pandemic to the digitalization. This study has two objectives, first to identify barriers in learning process, and second, to develop interactive English multimedia. This research was designed as R&D method. The research subjects involved media and contents experts as alpha test subjects. Alpha test results were used as the basis for the first revision. Participation of PIB students with high, medium, and low abilities were used as beta test subjects. The final product was validated by the validator team, then applied in the learning process. The results showed there was an increase in student satisfaction from moderate (5.81) to very good (8.21) when lecturers apply interactive multimedia using videos, animations and other interactive multimedia. Developed interactive English for tourism multimedia was effective during COVID-19 pandemic and can be accessed by students anywhere and anytime.

Investigating EFL Learners’ Recognition of Conversational Implicature in Listening Test Safitri, Luh Mega; Suastra, I Made; Beratha, Ni Luh Sutjiati; Netra, I Made
Randwick International of Social Science Journal Vol. 5 No. 3 (2024): RISS Journal, July
Publisher : RIRAI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47175/rissj.v5i3.1021

In arrange to progress the capacity of tuning in comprehension, it's essential for English learners to be presented with a few essential Pragmatics speculations. Grice's Conversational Implicature Hypothesis is one of the foremost imperative substance of Pragmatics . This study aims to analyse the short conversations in the listening comprehension of TOEFL test from the perspective of pragmatics. Hence, this study was done to identify EFL learners’ capability in comprehending and producing implicature. Data were analysed using the theory of Conversational Maxims proposed by Grice (1975). The researcher applied a descriptive qualitative research method using survey and interviews method for data collection in EFL classroom. The participants of this research were three classes in Bali International Polytechnic consisting of 30 students. The data was collected through assigning a listening comprehension test and further interviews on Bali International Polytechnic students. The study found only few students who get the score above 80, lacking tuning in comprehension ought to mostly account for the blunders made in these questions, but through the examination, the most reason is the students' trouble in inducing the speaker's verifiable meaning. Most of the students found the difficulties in comprehending the implied meaning or conventional implicatures. There are five difficult aspects of understanding listening test namely conversational implicature knowledge, idiomatic expression, lack of vocabulary, need of concentration, and new accent. Encourage, the part of conversational impersonation in tuning in comprehension of the TOEFL test is exceptionally critical. Grice's conversational implicature can be adjusted to the instructing of tuning in by giving both speakers and understudies with a way of how specific articulation implications are passed on and decoded in particular settings of circumstance. In this way, the discoveries demonstrate that the English learners ought to ace the hypothesis of Grice's Conversational Implicature, learn how to induce implicature to direct their learning and lead in such hypotheses in tuning in comprehension.

Commercial Signage In Beachwalk Kuta: A Linguistic Landscape Approach To Tourist Engagement Safitri, Luh Mega
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.244

This study aims to examine the linguistic meanings embedded in outdoor commercial signage displayed on banners at various outlets in Beachwalk Shopping Center, Kuta. Employing a qualitative research approach, this study adopts the framework of linguistic landscape analysis to explore how language is used in public commercial spaces. Data was collected through photographic documentation using a smartphone, capturing a variety of banners present in the shopping center. The collected data were then analyzed using Multimodal Discourse Theory proposed by Kress and Van Leeuwen (2006) and Leech’s (1983) Theory of Meaning to identify the underlying linguistic and semiotic elements. The findings reveal that the linguistic expressions found in the commercial banners convey conceptual, connotative, and affective meanings. Furthermore, these banners reflect emotions, aspirations, persuasive strategies, and behavioral representations of business owners or advertisers. The study highlights the role of linguistic landscape in shaping consumer perceptions and its potential implications for tourism and commercial branding in public spaces.

The Development of Interactive English Multimedia in Tourism Vocational Education as an Adaptive Learning Strategy in the Midst of Covid-19 Pandemic Permatasari, Dwi Novita Cahyaningtyas; Safitri, Luh Mega
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v1i2.903

The online learning process on tourism vocational education during COVID-19 pandemic has been observed to be nonoptimal in Indonesia. Lack of educators’ knowledge and skills in creating interactive media was the obstacle, where at vocational education, more practice was required rather than theoretical materials delivery. The idea of “digital for everything” was introduced as the standard phase of work. This world has forced by Covid-19 pandemic to the digitalization. This study has two objectives, first to identify barriers in learning process, and second, to develop interactive English multimedia. This research was designed as R&D method. The research subjects involved media and contents experts as alpha test subjects. Alpha test results were used as the basis for the first revision. Participation of PIB students with high, medium, and low abilities were used as beta test subjects. The final product was validated by the validator team, then applied in the learning process. The results showed there was an increase in student satisfaction from moderate (5.81) to very good (8.21) when lecturers apply interactive multimedia using videos, animations and other interactive multimedia. Developed interactive English for tourism multimedia was effective during COVID-19 pandemic and can be accessed by students anywhere and anytime.

Semantik Analisis Tagline Di Instagram Untuk Mempromosikan Pariwisata MICE (Studi Kasus: Akun Bisnis Phenom Event) Safitri, Luh Mega
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 3 No 1 (2020): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v3i1.57

Penelitian yang berjudul Semantik Analisis Tagline di Instagram Untuk Mempromosikan Pariwisata MICE (Studi Kasus: Akun Bisnis Phenom Event), fokus pada makna tagline berbahasa Inggris yang terdapat pada iklan instagram event organizer. Penelitian ini bertujuan untuk mengidentifikasi, menganalisis, dan mendeskripsikan jenis-jenis makna dan faktor implikatur dalam tagline berbahasa Inggris. Data dikumpulkan dari beberapa tagline bahasa Inggris yang diposting di instagram dan dalam menganalisis data, penulis menggunakan teori dari Leech (1974) tentang dua jenis makna dan teori dari Palmer tentang aspek makna (1976). Kedua jenis makna tersebut adalah makna konseptual (denotatif) dan makna asosiatif yang terbagi menjadi enam sub jenis: konotatif, sosial, afektif, kolokatif, reflektif, dan tematik. Palmer (1976) membedakan aspek makna menjadi empat jenis yaitu aspek pengertian (sense), aspek rasa (feeling), aspek nada (tone) dan aspek tujuan (intention). Hasil penelitian menunjukkan bahwa jenis-jenis makna kalimat dalam tagline tersebut mengandung lima makna konseptual (denotatif), 22 makna konotatif, dan empat makna afektif. Hasil penelitian juga menunjukkan bahwa aspek makna tujuan persuasif paling banyak digunakan dalam postingan tagline di instagram. Faktor-faktor yang mempengaruhi implicature yakni faktor tujuan dan jalur. Tagline digunakan sebagai media untuk meningkatkan brand awareness dan strategi marketing dengan menggunakan tulisan yang singkat, padat dan efektif.

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