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Studi Independen Bersertifikat Data Analytics di Zenius Education Azis, Muas Abdul; Pusvikasari, Nila; Deitiana, Tita; Soediono, Wibisono
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 2 No. 2 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i2.1923

Abstract

The final report of this independent study program is shown to explain the author's activities while participating in the Free Learning - Independent Campus (MBKM) activities which are a government program that aims to improve the abilities and expertise of students organized by the Ministry of Education and Culture. This report contains the author's activities while participating in independent Data Analytics study activities at PT Zona Edukasi Nusantara (Zenius Education). The things explained include Fundamental Thinking learning activities then followed by Data Analytics learning which ends with giving final assignments in groups by analyzing Home Credit's company data needed by company stakeholders in making decisions. Even though there are still limitations that still need to be improved, this program contributes to society.
PENGARUH FOOD QUALITY, PRICE, LOCATION AND ENVIRONMENTDAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION Arifin, Asri Kurniasari; Soediono, Wibisono
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 1 No. 4 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v1i4.1255

Abstract

This study aims to determine the effect of food quality, price, location and environment, service quality on customer loyalty through customer satisfaction at Mc Donald's in Bekasi City. The sampling technique used in this research is non-probability sampling with purposive sampling method and the sample size is 150 respondents. Respondents are domiciled in Bekasi City and are McDonald's customers in Bekasi City with a minimum requirement of having purchased and used Mc Donald's services in Bekasi City twice or more in the past month. The data in this study will be analyzed using Partial Least Square (PLS) with WarpPLS software version 7.0. The results of this study indicate that food quality, price, location and environment, service quality have a positive and significant effect on customer satisfaction, and there is a positive and significant influence between customer satisfaction and customer loyalty at McDonald's restaurants in Bekasi city.
Service To The International Community In Johor Bahru, Malaysia By Introduce The Canvas Business Model Triandewo, Maris Agung; Wulandari, Endang; Prinajati, Purnomosutji Dyah; Djamhur, Ina G.; Soediono, Wibisono
IKRA-ITH ABDIMAS Vol. 9 No. 2 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan PKM ini bertujuan mengenalkan Bisnis Model Canvas (BMC) untuk merancang strategi untuk menjadi wirasusaha pada siswa Sekolah Menengah Kebangsaan Permas Jaya 2, Johor Bahru, Malaysia. Kegiatan ini merupakan kolaborasi beberapa perguruan tinggi dalam rangka kegiatan Internasional Collaboration. Bisnis model Canvas ini digunakan untuk menganalisis situasi lingkungan bisnis dengan menjelaskan secara sederhana dan menyeluruh rencana bisnis yang akan dilakukan. Peserta kegiatan ini terdiri dari sekitar 30 orang dan 1 guru pendamping. Permasalahaan yang ada adalah kecilnya prosentase siswa yang berminat menjadi wirausaha karena belum tahu bagaimana untuk menjadi wirausaha. Solusi yang kami tawarkan adalah meningkatkan minat siswa menjadi wirausaha dengan pengenalan konsep BMC. Kegiatan ini berjalan dengan baik dan materi dapat diterima dengan mudah dan jelas oleh peserta. Hasil kegiatan ini berhasil menambah wawasan para siswa dan mereka berhasil melakukan simulai dengan mengunakan Bisnis Model Canvas.