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All Journal IKRA-ITH ABDIMAS Jurnal Orientasi Bisnis dan Entrepreneurship E-Jurnal Manajemen Trisakti School of Management (TSM)
Triandewo, Maris Agung
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Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Impact of Customer Value, Price, Brand Image and Service Quality on Customer Satisfaction on XL Prepaid Card 4G Network in Bekasi City Triandewo, Maris Agung; Dewantoro, Willy
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 2 No 1 (2021): JUNI 2021
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v2i1.1785

Abstract

This study has intention to identify the impact of Customer Value, Price, Brand Image and Service Quality on Customer Satisfaction on the 4G XL Prepaid Card Network in Bekasi City. The design of this research is descriptive and causality. Purposive sampling was used with 115 respondents. The analysis method uses multiple regression and processed with IBM Statistic 20. From this research it can be concluded that from all dependent variables only Price that has no impact on Customer Satisfaction.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI BEKASI Haryodewanto, Bernardus Yudhistira; Triandewo, Maris Agung
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1479

Abstract

The main purpose of this study was to determine the effect of Luxury Brand Perception, Social Influence and Brand Personality on Purchase Intention of Samsung smartphone brands in Bekasi. This study uses a type of quantitative research. The data is supported by distributing questionnaires to 200 respondents by using Likert scale. This study uses the Partial Least Square method. The results of this study indicate that Luxury Brand Perception has no effect on Purchase Intention on the Samsung smartphone brand in Bekasi. The biggest possibility to explain this is the customer's perception of Samsung brand smartphones that don't really consider luxury goods. Although customers feel that the Samsung brand is attractive, impressive and has the best quality, customers do not really feel that the brand is a unique brand, moreover luxurious. However, the Social Influence and Brand Personality variables have an effect on Purchase Intention on the Samsung smartphone brand in Bekasi.
Service To The International Community In Johor Bahru, Malaysia By Introduce The Canvas Business Model Triandewo, Maris Agung; Wulandari, Endang; Prinajati, Purnomosutji Dyah; Djamhur, Ina G.; Soediono, Wibisono
IKRA-ITH ABDIMAS Vol. 9 No. 2 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Kegiatan PKM ini bertujuan mengenalkan Bisnis Model Canvas (BMC) untuk merancang strategi untuk menjadi wirasusaha pada siswa Sekolah Menengah Kebangsaan Permas Jaya 2, Johor Bahru, Malaysia. Kegiatan ini merupakan kolaborasi beberapa perguruan tinggi dalam rangka kegiatan Internasional Collaboration. Bisnis model Canvas ini digunakan untuk menganalisis situasi lingkungan bisnis dengan menjelaskan secara sederhana dan menyeluruh rencana bisnis yang akan dilakukan. Peserta kegiatan ini terdiri dari sekitar 30 orang dan 1 guru pendamping. Permasalahaan yang ada adalah kecilnya prosentase siswa yang berminat menjadi wirausaha karena belum tahu bagaimana untuk menjadi wirausaha. Solusi yang kami tawarkan adalah meningkatkan minat siswa menjadi wirausaha dengan pengenalan konsep BMC. Kegiatan ini berjalan dengan baik dan materi dapat diterima dengan mudah dan jelas oleh peserta. Hasil kegiatan ini berhasil menambah wawasan para siswa dan mereka berhasil melakukan simulai dengan mengunakan Bisnis Model Canvas.
Co-Authors Dewantoro, Willy Djamhur, Ina G. Haryodewanto, Bernardus Yudhistira Prinajati, Purnomosutji Dyah SOEDIONO, WIBISONO Wulandari, Endang