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All Journal IKRA-ITH ABDIMAS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
SOEDIONO, WIBISONO
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Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : E-Jurnal Manajemen Trisakti School of Management (TSM)

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PENGARUH FOOD QUALITY, PRICE, LOCATION AND ENVIRONMENTDAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION Arifin, Asri Kurniasari; Soediono, Wibisono
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 1 No. 4 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v1i4.1255

Abstract

This study aims to determine the effect of food quality, price, location and environment, service quality on customer loyalty through customer satisfaction at Mc Donald's in Bekasi City. The sampling technique used in this research is non-probability sampling with purposive sampling method and the sample size is 150 respondents. Respondents are domiciled in Bekasi City and are McDonald's customers in Bekasi City with a minimum requirement of having purchased and used Mc Donald's services in Bekasi City twice or more in the past month. The data in this study will be analyzed using Partial Least Square (PLS) with WarpPLS software version 7.0. The results of this study indicate that food quality, price, location and environment, service quality have a positive and significant effect on customer satisfaction, and there is a positive and significant influence between customer satisfaction and customer loyalty at McDonald's restaurants in Bekasi city.
PENGARUH CAUSE RELATED MARKETING, CORPORATE IMAGE, DAN BRAND ATTRACTIVENESS TERHADAP CONSUMER PURCHASE DECISION PRODUK THE BODY SHOP DI JAKARTA BARAT KORAYAN, JEREMI; SOEDIONO, WIBISONO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 1 No. 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v1i1.980

Abstract

The purpose of this study is to know how the influence of cause related marketing, corporate image, and brand attractiveness to consumer purchase decision product of The Body Shop at West Jakarta. The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 100 respondents. The respondents are considered as consumer that are purchasing the products of The Body Shop by using their own incomes. The total of entry data was analyzed using multiple regression. The result have shown that there are influence among cause related marketing, corporate image and brand attractiveness with consumer purchase decision product of The Body Shop at West Jakarta.
Co-Authors Arifin, Asri Kurniasari Azis, Muas Abdul Djamhur, Ina G. Korayan, Jeremi Prinajati, Purnomosutji Dyah Pusvikasari, Nila Tita Deitiana, Tita Triandewo, Maris Agung Wulandari, Endang