Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal Jurnal STIE Semarang (Edisi Elektronik) Jurnal Ilmiah Poli Bisnis Journal of Applied Engineering and Technological Science (JAETS) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi
Hafizni, Rihan
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Bibliometrik: Technology-Organisation- Enviroment, Intention To Adopt Technology Pada UKM Menggunakan Analisis Vosviewer Hafizni, Rihan
JURNAL STIE SEMARANG Vol 16 No 3 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i3.758

Abstract

Abstract.The development of digitalization is accelerating, along with the growth of internet usage. This condition makes a very drastic change for the company, where there is a change in the system from conventional to digital systems. SMEs need to adopt digital technology to expand the market because using a digital system all products and services produced can be seen and accessed by everyone without limits. SMEs must be able to compete to improve performance. This research is a bibliometric study that aims to identify the factors involved in the TOE model that influence SMEs to adopt the technology. Bibliometric analysis was performed using Vosviewer software. The results obtained based on the Vosviewer network mapping, are keywords that have the potential to be investigated more deeply related to the factors that influence SMEs in adopting technology.
Kajian Literatur di Bidang Pemasaran Digital dengan Pendekatan Grounded Theory Hafizni, Rihan; Natoil, Natoil; Hubtriande, Sinar Hubtrian
Jurnal Ilmiah Poli Bisnis Vol 17 No 1 (2025): Volume 17 No. 1 2025
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v17i1.1825

Abstract

Pertumbuhan pesat pemasaran digital dalam beberapa tahun terakhir telah mendorong peningkatan minat akademik untuk meneliti dampaknya terhadap perkembangan ilmu pemasaran. Salah satu pendekatan metodologis yang banyak digunakan dalam studi eksploratif adalah grounded theory, khususnya pendekatan yang dikembangkan oleh Strauss dan Corbin. Penelitian ini bertujuan untuk mengevaluasi sejauh mana penelitian-penelitian dalam bidang pemasaran digital telah selaras dengan tahapan-tahapan metodologi grounded theory menurut Strauss dan Corbin. Data dikumpulkan menggunakan perangkat Publish or Perish dengan kata kunci "digital marketing" dan "grounded theory", difokuskan pada artikel yang terindeks dalam basis data Scopus dan diterbitkan antara tahun 2020 hingga 2024. Dari total 77 artikel yang ditemukan, dilakukan seleksi berdasarkan relevansi dan kualitas jurnal, sehingga diperoleh 9 artikel yang memenuhi kriteria, termasuk dari jurnal bereputasi Q1, Q2, dan Q3. Hasil analisis menunjukkan bahwa sebagian besar artikel telah menerapkan tahapan grounded theory secara konsisten, mulai dari pengumpulan data terbuka hingga penyusunan kategori inti. Selain itu, sebagian besar studi juga telah memenuhi kriteria keabsahan data dan teoritis sebagaimana disarankan oleh Corbin dan Strauss. Temuan ini menunjukkan bahwa pendekatan grounded theory telah digunakan secara adaptif dalam studi-studi pemasaran digital, sehingga membuka peluang untuk pengembangan teori baru yang relevan dengan dinamika era digital.
pengaruh kerjasama tim dan komunikasi terhadap kinerja karyawan pada departemen preparation Irawati, Marsha Ayunita; Hafizni, Rihan; Mumpuni, Yovita Mumpuni
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 5 No 2 (2023): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v5i2.193

Abstract

The purpose of this research is to analyze the effect of teamwork and communication on employee performance in the preparation department of PT Kanindo Makmur Jaya Jepara. The population in this study was 250 employees, while the sample in this study was 150 respondents using the Sloven formula. The sampling technique uses a purposive sampling method. The independent variables in this research are teamwork and communication, while the dependent variable is employee performance. The data analysis method in this research uses validity tests, reliability tests, multiple linear regression analysis, model feasibility tests, partial tests, and determination tests. The results of this research prove that the teamwork variable has a significant effect on employee performance, this is proven by the results of the t test which shows a regression coefficient value of 0.170 and a significance value of 0.010 <0.05. The communication variable has a significant effect on employee performance, this is proven by the results of the t test, which obtained a regression coefficient value of 0.680 and a significance value of 0.000<0.05. Based on the results of this research, it can be concluded that Teamwork and Communication have a significant effect on the Performance of PT Preparation Department Employees. Kanindo Makmur Jaya Jepara. Suggestions that can be given to PT. Kanindo Makmur Jaya, especially in the preparation department, can maintain teamwork and communication so that the performance of its employees can always be good and improve so that production activities can run smoothly.
SAAT REVIEW ONLINE MENENTUKAN: Citra Merek Dan Kualitas Produk Menggiring Konsumen Memutuskan Pembelian Skincare Hafizni, Rihan; Natoil, Natoil; Pekerti, Vinko Satria
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 2 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i2.331

Abstract

The increasing interest of society in skincare products encourages companies to pay attention to factors that influence consumer purchasing decisions. Digital information, brand image, and product quality become important considerations in determining consumer preferences. This study aims to determine the influence of electronic word of mouth, brand image, and product quality on purchasing decisions of Skintific skincare products in Semarang City. The population in this study consists of users of Skintific skincare products residing in Semarang City, with the total number of population unknown. The sample in this research amounted to 78 respondents, determined using purposive sampling based on 13 research indicators. Data were collected through questionnaires using a Likert scale, and the data were analyzed using multiple linear regression with SPSS. The results show that the electronic word of mouth variable does not have a significant effect on purchasing decisions, with a significance value of 0.673 (>0.05), a regression coefficient of 0.064, and a t-value of 0.424. The brand image variable has a significant effect on purchasing decisions, with a significance value of 0.001 (<0.05), a regression coefficient of 0.545, and a t-value of 3.408. The product quality variable also has a significant effect on purchasing decisions, with a significance value of 0.000 (<0.05), a regression coefficient of 0.733, and a t-value of 5.749. The coefficient of determination (Adjusted R Square) of 0.697 indicates that brand image and product quality explain 69.7% of the variation in purchasing decisions, while the remaining percentage is influenced by variables outside this study. Suggestions for future research include considering other variables that may influence purchasing decisions, increasing the number of samples, and expanding the scope of respondents to obtain more comprehensive results.
Social Media Marketing and Business Performance: Analyzing The TOE Framework and Relational Capability Hafizni, Rihan; Lita, Ratni Prima; Yeni, Yulia Hendri; Syafrizal, Syafrizal
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 1 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v7i1.7155

Abstract

The rapid growth of social media is presenting micro and small enterprises (MSEs) with new opportunities to expand the market reach, strengthen customer engagement, and enhance competitiveness. In Indonesia where MSEs dominate the business landscape, government initiatives strongly motivate digital adoption while the practical and strategic use of social media marketing (SMM) remains limited. Therefore, this study aimed to investigate the impact of SMM adoption on business performance by extending the Technology–Organization–Environment (TOE) framework with relational capability (RC) as a mediating construct. A quantitative design was adopted using Structural Equation Modeling (SEM) with Smart PLS 4 on survey data from 300 food-based MSEs in Central Java. The results confirmed that organizational and environmental factors significantly influenced behavioral intention and strongly predicted SMM usage. SMM was also found to have a positive impact on both RC and business performance, while RC served as a significant mediator between SMM and performance. This study contributed theoretically by integrating TOE and RC to explain digital adoption outcomes in resource-constrained contexts, and practically by outlining the need for digital upskilling and relationship-building strategies to maximize the performance benefits of SMM adoption.
Co-Authors Hubtriande, Sinar Hubtrian Marsha Ayunita Irawati Mumpuni, Yovita Mumpuni Natoil, Natoil Pekerti, Vinko Satria Ratni Prima Lita Syafrizal Syafrizal Yulia Hendri Yeni