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All Journal Journal of Sustainable Tourism and Entrepreneurship DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Jurnal Ekonomi Bisnis Antartika Journal of Multidisciplinary Research and Development Ecobankers : Journal of Economy and Banking
Nawawi, Rusto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Startup Cocareer.id Sobarudin, Ahmad; Nawawi, Rusto; Yanthi, Winda Dwi
Jurnal Ekonomi Bisnis Antartika Vol. 2 No. 2 (2024): Desember 2024
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/jeba.v2i2.527

Abstract

Harga dan Kualitas Pelayanan memiliki dampak besar terhadap kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap kepuasan konsumen, kualitas pelayanan terhadap kepuasan konsumen, serta pengaruh harga dan kualitas pelayanan terhadap kepuasan konsumen pada startup cocareer.id sejak Maret 2024. Menggunakan penelitian kuantitatif dan metode kuesioner dengan 75 responden yang dipilih melalui simple random sampling, data diuji menggunakan uji instrumen, uji asumsi klasik, dan uji hipotesis. Hasil menunjukkan bahwa nilai Fhitung 115,727 lebih besar dari Ftabel 3,12, dengan signifikansi 0,000 < 0,05, yang berarti variabel Harga (X1) dan Kualitas Pelayanan (X2) secara simultan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen (Y). Penelitian ini menyimpulkan bahwa harga dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen di startup cocareer.id. Penetapan harga yang sesuai dan peningkatan kualitas pelayanan, termasuk responsivitas, empati, dan keandalan, secara sinergis meningkatkan kepuasan pelanggan. Hasil penelitian ini menekankan pentingnya strategi harga yang kompetitif dan peningkatan kualitas pelayanan dalam upaya meningkatkan kepuasan konsumen dan daya saing startup di pasar yang kompetitif.   Price and Service Quality have a significant impact on consumer satisfaction. This study aims to determine the influence of price on consumer satisfaction, the influence of service quality on consumer satisfaction, and the influence of price and service quality on consumer satisfaction at the startup cocareer.id since March 2024. Using a quantitative research approach and a questionnaire method with 75 respondents selected through simple random sampling, the data were tested using instrument tests, classical assumption tests, and hypothesis tests. The results show that the F-calculated value of 115.727 is greater than the F-table value of 3.12, with a significance of 0.000 < 0.05, meaning that the variables Price (X1) and Service Quality (X2) simultaneously have a positive and significant influence on Consumer Satisfaction (Y). This study concludes that price and service quality have a positive and significant impact on consumer satisfaction at the startup cocareer.id. Appropriate pricing and improvements in service quality, including responsiveness, empathy, and reliability, synergistically enhance customer satisfaction. The results of this study emphasize the importance of competitive pricing strategies and improving service quality in efforts to increase consumer satisfaction and the competitiveness of startups in the market.
Factors Influencing E-Commerce Purchase Decisions in Rural Areas: A Study on User Convenience and Consumer Trust Pratiwi, Vina Andita; Mirahwati, Indri; Fitralisma, Gian; Nawawi, Rusto
Journal of Multidisciplinary Research and Development Vol. 2 No. 1 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jmrd.v2i1.982

Abstract

In the modern era, the advancement of information and communication technology has significantly impacted various aspects of human life, including consumption behavior and business practices. The internet, as a core technological tool, has become an inseparable part of daily activities. E-commerce, particularly platforms like Shopee, has gained immense popularity in Indonesia, providing easy and efficient online shopping experiences. This study examines the influence of two key factors, ease of use and consumer trust, on purchase decisions in e-commerce, specifically in the rural community of RW 07, Desa Sirnasari, Tasikmalaya. Using a quantitative approach, the research employs associative causal methods and data collection through interviews, observations, questionnaires, and literature studies. The findings reveal that both ease of use and consumer trust significantly affect purchase decisions, with trust having a more substantial impact. The study's results highlight that improving user-friendliness and transparency can enhance consumer trust and purchasing behavior. This research contributes to the literature by offering insights into consumer behavior in rural areas and provides practical recommendations for e-commerce platforms to improve services. Future research can explore other influencing factors such as price, social influences, and product quality.
ANALISIS RASIO LIKUIDITAS TERHADAP KINERJA LAPORAN KEUANGAN KOPERASI PEGAWAI BANK TABUNGAN NEGARA CIREBON Nawawi, Rusto
DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan) Vol. 8 No. 1 (2022): Jurnal DINAMIKA
Publisher : DINAMIKA (Jurnal Manajemen Akutansi Bisnis dan Kewirausahaan)

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Abstract

Kinerja keuangan merupakan suatu gambaran tentang kondisi keuangan suatu perusahaan yang dianalisis dengan alat-alat analisis keuangan. Dalam menilai kinerja keuangan perusahaan, dapat digunakan suatu ukuran atau tolok ukur tertentu. Biasanya ukuran yang digunakan adalah rasio. Tujuan penelitian ini adalah untuk mengetahui dan menganalisa bagaimana kinerja keuangan Koperasi Pegawai Bank Tabungan Negara Cirebon berdasarkan rasio likuiditas, yaitu Current Ratio, Quick Ratio, dan Cash Ratio. Penelitian ini menggunakan metode pendekatan kuantitatif deskriptif dengan menggunakan pengukuran rasio likuiditas. Data yang diteliti berupa laporan keuangan Koperasi Pegawai Bank Tabungan Negara Cirebon tahun 2018 s/d 2020. Berdasarkan hasil analisis diperoleh kesimpulan bahwa kinerja keuangan Koperasi Pegawai Bank Tabungan Negara Cirebon tahun 2018 s/d 2020 berdasarkan Current Ratio dinilai buruk, hal ini berdasarkan hasil perhitungan rata- rata Current Ratio selama 3 tahun yaitu 435.61 %, yang masih berada jauh dibawah standar Peraturan Menteri Negara dan Usaha Kecil Menengah Republik Indonesia No.06/Per./M.KUKM/V/2006 untuk Current Ratio yaitu jika 125% s/d >250% termasuk dalam kriteria buruk. Kinerja keuangan Koperasi Pegawai Bank Tabungan Negara Cirebon tahun 2018 s/d 2020 berdasarkan Quick Ratio dinilai buruk, hal ini berdasarkan hasil perhitungan rata- rata Quick Ratio selama 3 tahun yaitu 427.67 %, yang masih berada jauh dibawah standar Peraturan Menteri Negara dan Usaha Kecil Menengah Republik Indonesia No.06/Per./M.KUKM/V/2006 untuk Current Ratio yaitu jika 125% s/d >250% termasuk dalam kriteria buruk. Kinerja keuangan Koperasi Pegawai Bank Tabungan Negara Cirebon tahun 2018 s/d 2020 berdasarkan Cash Ratio dinilai buruk, hal ini berdasarkan hasil perhitungan rata- rata Cash Ratio selama 3 tahun yaitu 49.01 %, yang masih berada jauh dibawah standar Peraturan Menteri Negara dan Usaha Kecil Menengah Republik Indonesia No.06/Per./M.KUKM/V/2006 untuk Cash Ratio yaitu jika <125% termasuk dalam kriteria buruk.
Analisis Administrasi Pembukaan Rekening Baru pada Tabungan Wadiah BNI IB Hasanah di BNI Syariah KCP Plered Nawawi, Rusto; Darmawan, Iwan; Pratama, Gama; Robawi, Jejen
Ecobankers : Journal of Economy and Banking Vol. 2 No. 1 (2021): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecobankers.v2i1.325

Abstract

The purpose of this research is to find out why customers choose savings with this contract, to find out the advantages of wadiah savings accounts. This research will also discuss the administration that must be fulfilled by prospective customers as a condition when they want to open a savings account with a wadiah contract. This research method uses a qualitative approach. Qualitative methods are often called naturalistic research methods because research is carried out in natural conditions (natural setting), also known as ethnographic methods. After all, initially, this method was mostly used for research in the field of cultural anthropology, called qualitative methods, because of the data collected and its analysis. more of a qualitative nature. The results of this study are knowing the ways and steps to open a new account at the wadiah bni ib Hashanah savings account at bni Syariah kcp plered. BNI is Hasanah Savings are investment funds in rupiah currency that are managed based on sharia principles with a mudharabah mutllaqah contract or savings based on a wadiah contract (Custodian). Facilities that can be obtained by customers from banks are (1) Available options with mudharabah or wadiah contracts, (2) Free monthly administration fees for wadiah contracts, (3) Savings Book, (4) BNI Syariah Card Silver, (5) Auto debit for payment of various bills or monthly deposits of iB Tapenas Hasanah savings and iB Haji Hasanah savings, (6) Guaranteed by LPS (Deposit Insurance Corporation), (7) Can be used as collateral for financing Abstrak Tujuan dari penelitian ini dimaksudkan untuk mengetahui alasan nasabah memilih tabungan dengan akad ini, untuk mengetahui kelebihan dari tabungan akad wadiah. Penelitian ini juga akan membahas tentang administrasi yang harus dipenuhi oleh calon nasabah sebagai syarat ketika hendak membuka rekening tabungan dengan akad wadiah. Metode penelitian ini menggunakan pendekatan Kualitatif. Metode kualitatif sering disebut metode penelitian naturalistik karena penelitiannya dilakukan pada kondisi yang alamiah (natural setting), disebut juga sebagai metode etnographi, karena pada awalnya metode ini lebih banyak digunakan untuk penelitian bidang antropologi budaya, disebut sebagai metode kualitatif, karena data yang terkumpul dan analisisnya lebih bersifat kualitatif. Hasil dari penelitian ini yaitu mengetahui cara dan Langkah -langkah pembuatan pembukaan rekening baru pada tabungan wadiah bni ib hasanah di bni syariah kcp plered. Tabungan BNI iB Hasanah adalah Investasi dana dalam mata uang rupiah yang dikelola berdasarkan prinsip syariah dengan akad mudharabah mutllaqah atau simpanan berdasarkan akad wadiah (Titipan). Fasilitas yang bisa didapatkan oleh nasabah dari bank adalah (1) Tersedia pilihan dengan akad mudharabah atau wadiah, (2) Bebas biaya administrasi bulanan untuk akad wadiah, (3) Buku Tabungan, (4) BNI Syariah Card Silver, (5) Autodebet untuk pembayaran berbagai tagihan atau setoran bulanan tabungan iB Tapenas Hasanah dan Tabungan iB Haji Hasanah, (6) Dijamin oleh LPS (Lembaga Penjamin Simpanan), (7) Dapat dijadikan agunan pembiayaan.
Pengaruh Pengetahuan Masyarakat Tentang Perbankan Syariah Terhadap Minat Untuk Memilih Produk Bank Syariah: Studi Penelitian bank bjb Syariah KCP Pabuaran Sumarno, Sumarno; Nawawi, Rusto; Saeki, Jeki
Ecobankers : Journal of Economy and Banking Vol. 2 No. 2 (2021): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecobankers.v2i2.445

Abstract

This study aims to determine public knowledge to determine the location, knowledge of Islamic banking products and interest in saving at bank bjb sharia KCP Pabuaran. This study uses quantitative methods with correlational/associative research types. Methods of data collection using questionnaires and documentation. The study was conducted on 50 respondents. The analysis prerequisite test used includes normality, multicollinearity and heteroscedasticity tests. This processing uses multiple linear regression analysis with hypothesis testing, namely the T test and F test. The results showed that the location knowledge variable had an effect on interest in saving at the bjb sharia bank KCP Pabuaran with t count 3,268 > t table 2,011. Same with product knowledge has a significant effect on interest in saving at bank bjb sharia KCP Pabuaran with a coefficient of 0.576 and a coefficient of determination R2 of 0.451 and t arithmetic 3.268 greater than t table 2.011. Likewise, the independent variable simultaneously affects the dependent variable with a calculated F value of 11.659 > F table 3.19. The value of the coefficient of determination R2 is 0.332 which means 33.2%. It can be concluded that Knowledge of Location and Knowledge of Islamic Banking Products on interest in saving at bjb syaiah KCP Pabuaran means 33.2% change in interest in saving at KCP Pabuaran Islamic bank while the remaining 66.8% is explained by other variables not included in the study. Abstrak Penelitian ini bertujuan untuk mengetahui pengetahuan masyarakat untuk mengetahui lokasi, pengetahuan produk-produk perbankan syariah serta minat untuk menabung di bank bjb syariah KCP Pabuaran, Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian korelasional/asosiatif. Metode pengumpulan data menggunakan kuisioner dan dokumentasi. Penelitian dilakukan kepada 50 responden. Uji prasyarat analisis yang digunakan yaitu meliputi uji normalitas, multikolinieritas dan heterokedastisitas. Pengolahan ini menggunakan analisis regresi linier berganda dengan uji hipotesis yaitu uji T dan uji F. Hasil penelitian menunjukan bahwa variabel pengetahuan lokasi berpengaruh terhadap minat menabung di bank bjb syariah KCP Pabuaran dengan t hitung 3,268 > t tabel 2,011. Sama dengan Pengetahuan Produk berpengaruh signifikan terhadap minat menabung di bank bjb syariah KCP Pabuaran dengan koefisien sebesar 0,576 dan koefisien determinasi R2 sebesar 0,451 dan t hitung 3,268 lebih besar dari t tabel 2,011. Begitu pula secara simultan variabel Independent berpengaruh terhadap variabel dependent dengan nilai F hitung sebesar 11,659 > F tabel 3,19. Nilai koefisien determinasi R2 sebesar 0,332 bararti 33,2 %. Dapat disimpulkan bahwa Pengetahuan Lokasi dan Pengetahuan Produk-Produk Perbankan syariah terhadap minat menabung di bjb syaiah KCP Pabuaran berarti 33,2 % perubahan minat menabung di bank syariah KCP Pabuaran sedangkan 66,8% sisanya di jelaskan oleh variabel lain yang tidak termasuk dalam peneltian.
Empowering local communities engagement: Rural tourism and business innovation for SDGs desa Sulaiman, Eman; Fitralisma, Gian; Fata, M. Anissul; Nawawi, Rusto
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 1 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.1968

Abstract

Purpose: This study investigates the role of social entrepreneurship and business innovation in empowering local communities for rural tourism development within the framework of sustainable development goals (SDGs). Research methodology: A comprehensive review of the existing literature on social entrepreneurship, business innovation, and rural tourism development is conducted. The study also involved qualitative interviews with key stakeholders and community members in the selected villages, followed by thematic analysis of the data. Results: The findings reveal that Social entrepreneurship plays a crucial role in fostering community engagement, promoting social inclusivity, and creating sustainable tourism initiatives. On the other hand, business innovation enables local communities to differentiate themselves, enhance visitor experiences, and improve the overall competitiveness of rural tourism destinations. Limitations: This study acknowledges certain limitations, including the selection of a limited number of case study villages and potential bias in qualitative interviews. Further research is needed to explore the generalizability of the findings across different contexts. Contribution: This study contributes to the understanding of the synergistic relationship among social entrepreneurship, business innovation, and rural tourism development. These findings provide insights for policymakers, community leaders, and practitioners in designing effective strategies to empower local communities and promote sustainable tourism within the SDGs Desa framework. Novelty: The novelty of this study lies in its comprehensive examination of the combined influence of social entrepreneurship and business innovation on rural tourism development in the context of sustainable development goals (SDGs Desa). This highlights the potential of these concepts to drive positive change and create inclusive and resilient rural tourism destinations.
Co-Authors Eman Sulaiman, Eman Fata, M. Anissul Gian Fitralisma Iwan Darmawan Mirahwati, Indri Pratama, Gama Pratiwi, Vina Andita Robawi, Jejen Saeki, Jeki Sobarudin, Ahmad Sumarno . Yanthi, Winda Dwi