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All Journal Technomedia Journal Aptisi Transactions on Management JURNAL ILMU MANAJEMEN SABURAI (JIMS)
Suhara, Toni
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Penerapan Teori Planned Behavior Dan Perceived Value Pada Online Purchase Behavior Bangun, Cicilia Sriliasta; Suhara, Toni; Husin, Husin
Technomedia Journal Vol 8 No 1 Special Issues (2023): Special Issue: Teknologi dan Kepemimpinan Penggerak Perubahan Masa
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v8i1SP.2074

Abstract

This study aims to analyze the effects of perceived behavioral control, subjective norms, attitudes, and perceived value on purchase intentions and their effects on purchasing behavior. Extrinsic variables in this study are perceived behavioral control, subjective norms, attitudes, and perceived value. The endogenous survey variables are purchase intention and purchase behavior. The survey sample consisted of 113 respondents, consumers who shop at online shop X. The data collection method used a questionnaire. Methods of data analysis by SEM PLS. The study concluded that of the five hypotheses, only hypotheses 1 and 5 were significant.
“Dimensi Visual dan Psikologis dalam Ritel: Analisis Price Discount dan In-Store Display pada Impulse Buying” Sugiyanto, Agus; Dewi, Faye Maya; Suhara, Toni
JURNAL ILMU MANAJEMEN SABURAI Vol 11, No 2 (2025): JURNAL ILMU MANAJEMEN SABURAI (JIMS)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jims.v11i2.4442

Abstract

Tujuan penelitian ini adalah untuk mempelajari bagaimana pengurangan harga dan penampilan di toko berdampak pada keputusan impulse buying yang dibuat oleh pelanggan Matahari Department Store di Mal Ciputra Tangerang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey, data dikumpulkan melalui kuesioner kepada sejumlah responden yang berbelanja di Matahari. Pengaruh kedua variabel independen terhadap impulse pembelian secara parsial dan simultan dinilai melalui analisis data regresi linier berganda. Hasil penelitian menunjukkan bahwa potongan harga meningkatkan impulse pembelian secara signifikan, karena konsumen terdorong untuk membeli produk ketika merasa mendapatkan keuntungan harga. Selain itu, terbukti bahwa penampilan di toko memiliki efek positif yang signifikan, di mana penataan produk, signage, dan tampilan visual yang menarik mampu memicu pembelian spontan. Secara simultan, kedua faktor ini memperkuat keputusan impulse buying konsumen. Implikasi praktis penelitian ini adalah pentingnya manajemen Matahari mengombinasikan strategi diskon harga dengan tampilan toko yang berinovatif untuk memperkuat daya tarik pelanggan, memperkuat daya saing, dan mendorong penjualan. Kebaruan (novelty) dari penelitian ini terletak pada fokus pengujian simultan price discount dan in-store display di konteks ritel fesyen besar di Kabupaten Tangerang, yang belum banyak diteliti secara spesifik.
Human Resource Competence And Innovation Of Small And Medium Micro Enterprises (UMKM) Tangerang Regency Husin; Bangun, Cicilia Sriliasta; Suhara, Toni
APTISI Transactions on Management (ATM) Vol 6 No 2 (2022): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v6i2.1741

Abstract

This research looks at the influence of human resource competence and innovation on small and medium-sized micro-enterprises. The study uses a quantitative approach by testing hypotheses using statistics. Calculations are done based on statistical formulas with the help of the Smart PLS 2.0M3 application. The study uses a survey method, i.e., collects data from specific natural locations, but the researchers implement treatments in data collection by distributing tables, questions, structured tests, and interviews. The sample for the study was 65 respondents. The results of this study are: (1) The influence of market orientation on human resource competence has a positive and significant value. It is seen from the relationship between variables of 63,534 > 1.96. (2) There is a positive and significant influence between market orientation towards MSME innovation, it is seen from the relationship between variables 4,145 > 1.96. (3) There is a positive and significant influence between human resource competencies on MSME innovation. This is evident from the relationship results between variables 15,149 > 1.96. (4) There is a positive and significant influence between market orientation and human resource competence on MSME innovation. This is seen from the relationship results between variables of 78,683 > 1.96. 
Co-Authors Bangun, Cicilia Sriliasta Dewi, Faye Maya Husin Husin Husin, Husin Sugiyanto, Agus