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All Journal International Journal of Applied Business and International Management
Wei, Ooi Yu
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Body Shop "Forever Against Animal Testing” Ganatra, Varsha; Sinha, Rupesh; Srishti, Srishti; Pandey, Rudresh; Kadam, Prachi; Ristiansyah, Sabillah Alfarisi; Sin, Liem Gai; Yin, Chong Li; Kee, Daisy Mui Hung; Jin, Liow Yue; Wei, Ooi Yu; Wei, Liew Pei
International Journal of Applied Business and International Management Vol 6, No 1 (2021): April 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i1.1082

Abstract

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.
Co-Authors Ganatra, Varsha Jin, Liow Yue Kadam, Prachi Kee, Daisy Mui Hung Pandey, Rudresh Ristiansyah, Sabillah Alfarisi Sin, Liem Gai Sinha, Rupesh Srishti, Srishti Wei, Liew Pei Yin, Chong Li