International Journal of Applied Business and International Management
Vol 6, No 1 (2021): April 2021

The Body Shop "Forever Against Animal Testing”

Ganatra, Varsha (Unknown)
Sinha, Rupesh (Unknown)
Srishti, Srishti (Unknown)
Pandey, Rudresh (Unknown)
Kadam, Prachi (Unknown)
Ristiansyah, Sabillah Alfarisi (Unknown)
Sin, Liem Gai (Unknown)
Yin, Chong Li (Unknown)
Kee, Daisy Mui Hung (Unknown)
Jin, Liow Yue (Unknown)
Wei, Ooi Yu (Unknown)
Wei, Liew Pei (Unknown)

Article Info

Publish Date
20 Apr 2021

Abstract

Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been advocating for animal rights since 1989. Qualitative analysis techniques have been used in this research paper and information is obtained through a questioner focused on convenient sampling. We have discovered in our research that most consumers do not want to purchase goods which are created by harming animals. In manufacturing cosmetics, we say companies must use alternative artificial testing like Body Shop.

Copyrights © 2021




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Journal Info
International Journal of Applied Business and International Management
Website

Abbrev

IJABIM

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

The International Journal of Applied Business and International Management (IJABIM) is a peer-reviewed journal that provides a platform for scholars, professionals, and policymakers to share pioneering research in international business, management, and economics. Published quarterly, the journal ...