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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Endah Retno Wuryandari, Nur
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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DEVELOPMENT AND APPLICATION OF APPROPRIATE TECHNOLOGY TO RECYCLE WASTE PERFORMED Ayu Arwati, I Gusti; Nina Saparina Yuliani, Euis; Endah Retno Wuryandari, Nur; Lutfiana, Diana
Dinasti International Journal of Management Science Vol. 2 No. 4 (2021): Dinasti International Journal of Management Science (March 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i4.192

Abstract

The program of development and application of appropriate technology to recycle waste is executed by SMEs Bank Sampah (Waste Bank) Bumi Hijau Cemerlang Desa Suradita Tanggerang. The team was established since 2015. The management of this waste bank foundation is always energetic and productive so as they are competent to collect 200 kg inorganic waste (plastic and paper) in one week. On the other side, they did recycling liquid fertilizer from organic waste by using the used composter. This action is performed by realizing the fact that household waste matter gets heaped and malignant towards environment. The are problems faced by the team. Providing learning assistance in the form of appropriate technology tools and how to use them. In order to ensure the successful of this program, evaluation is carried out in every step of the program’s development.
Marketing Innovation as a Catalyst for Clean Energy Technology Diffusion: A Quantitative Analysis of Market Penetration Strategies Endah Retno Wuryandari, Nur; Purwanto, Setiyo; Apriani, Ari
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3434

Abstract

Although the global transition to clean energy has become a priority, the diffusion of clean energy technologies still faces significant challenges, especially in terms of market penetration. Marketing innovation is emerging as a potential catalyst for accelerating adoption, but quantitative understanding of its impact is still limited. This study aims to quantitatively analyze the influence of marketing innovation on the diffusion of clean energy technology, with a focus on market penetration among the millennial generation in Jakarta. Using a cross-sectional research design, data was collected through an online survey of 150 millennial respondents, adapting a structured questionnaire from previous studies. Data analysis was carried out using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach to test the relationship between marketing innovation variables, consumer awareness, adoption intentions, and clean energy technology market penetration. The results of the research are expected to provide valuable insights for industry players and policymakers in designing effective marketing strategies to accelerate the adoption of clean energy technologies, as well as contributing to the academic literature on innovation diffusion in the context of the energy transition.
Co-Authors Apriani, Ari I Gusti Ayu Arwati Lutfiana, Diana Nina Saparina Yuliani, Euis Setiyo Purwanto