Garuda - Garba Rujukan Digital

Persepsi dan Interpretasi Pembaca Remaja terhadap Berita Kekerasan Seksual di Media Portal Online Yulia Hidayati; Diana Lutfiana
LITERATUS Vol 5 No 1 (2023): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v5i1.1288

Penelitian ini secara umum bertujuan ingin mengetahui bagaimana persepsi pembaca remaja terhadap berita portal online mengenai kekerasan seksual dan secara khusus ingin mengetahui lebih jauh bagaimana interpretasi makna yang terbentuk dilihat dari konstruksi sosial yang ada. Menggunakan metode studi kasus dan teoPri Analisa Resepsi dari Stuart Hall untuk mengkaji fenomena ini. Subyek penelitian ini adalah siswa SMA di PKBM Harapan Bunda Jakarta. Dari hasil penelitian menunjukkan bahwa kebnyakan pembaca remaja berada pada posisi “negotiated reading” dalam mempersepsi dan menginterpretasi berita kekerasan seksual di portal online. Diharapkan dari penelitian ini dapat mencarikan pola strategi dari pemberitaan tentang kekerasan seksual di portal online yang dapat memberikaninformasi, edukasi terhadap masalah kekerasan seksual di institusi pendidikan serta dapat mencarikan penyebab dan solusi untuk mencegah dan menanggulanginya.

DEVELOPMENT AND APPLICATION OF APPROPRIATE TECHNOLOGY TO RECYCLE WASTE PERFORMED Ayu Arwati, I Gusti; Nina Saparina Yuliani, Euis; Endah Retno Wuryandari, Nur; Lutfiana, Diana
Dinasti International Journal of Management Science Vol. 2 No. 4 (2021): Dinasti International Journal of Management Science (March 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i4.192

The program of development and application of appropriate technology to recycle waste is executed by SMEs Bank Sampah (Waste Bank) Bumi Hijau Cemerlang Desa Suradita Tanggerang. The team was established since 2015. The management of this waste bank foundation is always energetic and productive so as they are competent to collect 200 kg inorganic waste (plastic and paper) in one week. On the other side, they did recycling liquid fertilizer from organic waste by using the used composter. This action is performed by realizing the fact that household waste matter gets heaped and malignant towards environment. The are problems faced by the team. Providing learning assistance in the form of appropriate technology tools and how to use them. In order to ensure the successful of this program, evaluation is carried out in every step of the program’s development.

CONCEPTUAL GREEN DEVELOPMENT IN ORGANIC PRODUCT: A CONSUMER BEHAVIOR APPROACH Lutfiana, Diana; Nur Endah Retno Wuryandari
Dinasti International Journal of Management Science Vol. 1 No. 5 (2020): Dinasti International Journal of Management Science (May - April 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i5.296

The Indonesian Organic Agriculture Statistics (SPOI) recorded the number of consumer demand for organic products increased 54 percent compared to the previous year. For more detailed, other data shows 18 percent of customers in Southeast Asia are willing to pay more to buy organic products. The purpose of this study is to predict consumer behavior and investigate in purchase intention organic product which became a trend as well as an attractive business opportunity in the future. This research using the shopping at hypermarkets which is located in jakarta. The research objects have attitude, perceived value, and attribute as factors affecting them to buy organic. The result each factor is positive and significant influence towards Intention to Purchase the green product. The Coefficients table in this research showed the value of attribute as the highest score of consumer behavior in purchase the green product Green action can implement a new trend of lifestyle in consumption organic food in Indonesia. Those all need involvement in marketing activities and will become conceptual strategic for green products that examined in this research.

Edukasi Seks Bagi Remaja Siswa SMK Melalui Media Sosial: Antara Tabu dan Rasa Ingin Tahu Yulia HIdayati Salihuddin; Diana Lutfiana
Jurnal Pengabdian West Science Vol 3 No 08 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i08.1440

Remaja yang sedang mengalami peralihan dari usia kanak kanak menuju usia dewasa,banyak mengalami perubahan fisik, hormonal maupun psikologis. Perubahan hormonal berpengaruh terhadap dorongan seksual dalam diri remaja serta rasa ingin tahu mendorong mereka mencari informasi tentang seks dari media sosial yang tidak semuanya bersifat edukatif. Remaja mendapatkan informasi yang tidak tepat dan menganggap bahwa seks bebas adalah gaya hidup yang patut ditiru mengakibatkan terjadi kehamilan yang tidak diinginkan bahkan penularan penyakit seksual. Diperlukan literasi tentang edukasi seks yang positif agar mendapatkan akses media sosial yang tepat dengan nara sumber yang kredibel,dapat menjawab kebutuhan informasi yang diperlukan remaja sehingga terbangun sikap dan perilaku seks yang bertanggung jawab. Menggunakan metode pelatihan,tanya jawab dan simulasi. Hasil kegiatan menunjukkan timbulnya kesadaran remaja terhadap literasi media berkaitan dengan edukasi seks yaitu mencari nara sumber yang kredibel serta saluran yang tepat.

OPTIMALISASI PUBLIC RELATIONS: BAGAIMANA PERAN AI? Lutfiana, Diana; Nur Endah Retno Wuryandari
Journal of Innovation Research and Knowledge Vol. 4 No. 6: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i6.8907

Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan kecerdasan buatan (AI) dalam pemantauan media sosial dan dampaknya terhadap efektivitas strategi Public Relations (PR). Dengan menggunakan alat pemantauan berbasis AI seperti Brandwatch, Meltwater, dan NVivo, penelitian ini berfokus pada bagaimana AI membantu organisasi dalam mendeteksi krisis, menganalisis sentimen, dan mengelola reputasi secara lebih efektif. Data diperoleh melalui wawancara dengan profesional PR dan dianalisis menggunakan pendekatan kualitatif. Hasil penelitian menunjukkan bahwa AI memperkuat kemampuan PR dalam merespons perubahan tren dengan lebih cepat dan personalisasi komunikasi yang lebih efektif.

Pengalaman Belanja Berbasis AI: Augmented Reality sebagai Strategi PR Digital Berkelanjutan dalam Industri Kecantikan Lutfiana, Diana Lutfiana; Erlita, Novi; Romaria, Gustina
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.8281

Augmented Reality (AR) has become an essential part of digital marketing strategies in the beauty industry. This technology enables deeper virtual interactions for consumers, enhances the shopping experience, and strengthens digital Public Relations (PR) strategies. This study analyzes the impact of AR usage in beauty e-commerce on consumers' purchase intentions and the sustainability of digital brand communication. Using a quantitative approach, the study collected data from 250 respondents who use Shopee BeautyCam. The results indicate that AR in e-commerce enhances consumer trust, provides a more personalized shopping experience, and supports sustainability goals in SDG 9 (Industry, Innovation, and Infrastructure). The AR feature also contributes to reducing waste from physical product testers and improving digital marketing efficiency by optimizing online consumer interactions. Moreover, AR offers brands an opportunity to connect more deeply with consumers through immersive and engaging experiences, boosting customer loyalty. As a result, AR not only drives sales but also fosters stronger long-term relationships between brands and consumers. This sustainability further enhances the brand's image, aligning it with environmental and social sustainability issues, which are increasingly important to today’s consumers.

Edukasi Seks Bagi Remaja Siswa SMK Melalui Media Sosial: Antara Tabu dan Rasa Ingin Tahu Salihuddin, Yulia HIdayati; Lutfiana, Diana
Jurnal Pengabdian West Science Vol 3 No 08 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i08.1440

Remaja yang sedang mengalami peralihan dari usia kanak kanak menuju usia dewasa,banyak mengalami perubahan fisik, hormonal maupun psikologis. Perubahan hormonal berpengaruh terhadap dorongan seksual dalam diri remaja serta rasa ingin tahu mendorong mereka mencari informasi tentang seks dari media sosial yang tidak semuanya bersifat edukatif. Remaja mendapatkan informasi yang tidak tepat dan menganggap bahwa seks bebas adalah gaya hidup yang patut ditiru mengakibatkan terjadi kehamilan yang tidak diinginkan bahkan penularan penyakit seksual. Diperlukan literasi tentang edukasi seks yang positif agar mendapatkan akses media sosial yang tepat dengan nara sumber yang kredibel,dapat menjawab kebutuhan informasi yang diperlukan remaja sehingga terbangun sikap dan perilaku seks yang bertanggung jawab. Menggunakan metode pelatihan,tanya jawab dan simulasi. Hasil kegiatan menunjukkan timbulnya kesadaran remaja terhadap literasi media berkaitan dengan edukasi seks yaitu mencari nara sumber yang kredibel serta saluran yang tepat.

PENINGKATAN KOMPETENSI KOMUNIKASI PERSUASIF DAN PUBLIC SPEAKING SISWA VOKASI MELALUI PELATIHAN SIARAN DIGITAL Erlita, Novi; Lutfiana, Diana; Ulita, Novena
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i1.299-306

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kemampuan komunikasi persuasif dan public speaking siswa jurusan Broadcasting SMKN 6 Kota Tangerang Selatan. Program dilaksanakan menggunakan pendekatan project-based learning yang dipadukan dengan experiential learning, meliputi tahap sosialisasi, pelatihan, produksi konten, pendampingan, dan evaluasi. Sebanyak 77 siswa berpartisipasi, didampingi oleh dosen Universitas Mercu Buana serta praktisi media Gati Kamka, news anchor Nusantara TV. Evaluasi dilakukan menggunakan kuesioner kuantitatif terhadap tiga aspek utama: pemahaman komunikasi persuasif, keterampilan menyusun pesan, serta etika dan refleksi digital. Hasil analisis menunjukkan rata-rata skor keseluruhan sebesar 21,53 (kategori sangat baik), dengan aspek tertinggi yaitu etika dan refleksi digital (22,17). Temuan ini menunjukkan bahwa pembelajaran berbasis praktik dengan kolaborasi industri media mampu meningkatkan kompetensi komunikasi, kesadaran etis, dan kesiapan siaran siswa. Program ini berkontribusi terhadap pengembangan model pendidikan vokasi yang mengintegrasikan keterampilan persuasi, literasi digital, dan etika komunikasi.

THE ROLE OF PR EVOLUTION THROUGH AI-POWERED SOCIAL MEDIA MONITORING: STRATEGIES FOR MEASURING CAMPAIGN SUCCESS Diana Lutfiana; Novi Erlita; Reonaldo Suryanata
Jurnal Visi Komunikasi Vol. 25 No. 01 (2026): MEI 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

the advent of social media and the integration of artificial intelligence (AI). This study explores the efficacy of AI-powered social media monitoring tools in evolving PR practices and measuring campaign success. Through a qualitative research approach, semi-structured interviews were conducted with three social media researchers who utilize these tools in their professional roles. The study aims to understand the subjective experiences of these researchers, the capabilities and limitations of AI technologies, and the impact of AI on key PR metrics such as brand awareness, reputation, and crisis management. The findings reveal that AI-powered social media monitoring tools significantly enhance the ability of PR professionals to track and analyze large volumes of social media data in real-time. Participants highlighted the benefits of these tools in identifying trends, tracking engagement, and conducting sentiment analysis. However, the study also identifies several challenges, including difficulties in capturing nuanced human emotions and occasional inaccuracies in sentiment classification. These findings align with existing literature, which emphasizes the transformative potential of AI in PR while acknowledging current technological limitations. The study concludes by identifying best practices for integrating AI-powered social media monitoring into PR strategies and highlighting opportunities for future research. These include improving sentiment analysis algorithms, developing AI tools capable of interpreting complex emotions, and exploring the ethical implications of AI in PR. By providing a nuanced understanding of the role of AI in PR, this research offers valuable insights for practitioners and stakeholders, guiding the effective and responsible use of AI technologies in the field.

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