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Strategi Pemasaran Lembaga Pendidikan Islam Dalam Menjaring Peserta Didik Baru Lukman Abdul Majid
DIMAR: Jurnal Pendidikan Islam Vol. 1 No. 2 (2020): DIMAR: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Ilmu Tarbiyah Al Mubarok Bandar Mataram

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The background of this research is that the increasing number of boarding school-based schools shows that competition between institutions is increasingly competitive, however, the public interest in sending their children to SMP A. Wahid Hasyim Tebuireng and SMP Muhammadiyah 1 Jombang has not diminished. Even as the data obtained by the researchers, from year to year the number of registrants in the two schools has increased. The focus of this research is how to strategy; implementation; and the impact of educational marketing strategies on both institutions. This research is a qualitative research, using a case study approach with a multi-case design. The process of collecting data uses the method of observation, interviews and documentation. Data analysis used is the analysis of the Miles & Huberman model, the data that has been collected and validated and analyzed by means of data reduction; presentation of data; and drawing conclusions. Data checking used the triangulation method. The results showed that: First, the educational services marketing strategy carried out by SMP A. Wahid Hasyim Tebuireng and SMP Muhammadiyah 1 Jombang had similarities in attracting new students, namely using two methods (1) direct marketing, and (2) indirect marketing. . But the marketing strategy at SMP Muhammadiyah was handled and carried out by a different school from SMP Tebuireng which was more handled and run by the Tebuireng Islamic Boarding School, so the school just had to accept it. Second, the implementation of marketing in both schools is (1) Formulating a competitive strategy; namely by identifying market segmentation, targeting, and positioning; (2) Creating marketing tactics, namely applying the theory of the marketing mix by offering quality products, applying prices that are competitive with other institutions, highlighting a very strategic geographic location, and also taking promotional steps; (3) Show added value, namely by providing good service; as well as carry out a quality coaching process. Third, the results of the marketing strategies in the two institutions in attracting new students are as follows: (1). high customer loyalty of education service users (public understanding), (2). Increased public confidence (public confidence), (3). The existence of community support (public support), and (4). The establishment of effective collaboration between schools and stakeholders (public corpuration).

Pembentukan Akhlakul Karimah Melalui Pendidikan Agama Islam (Di SMK Sultan Agung 1 Tebuireng Jombang) Lukman Abdul Majid
DIMAR: Jurnal Pendidikan Islam Vol. 2 No. 2 (2021): DIMAR: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Ilmu Tarbiyah Al Mubarok Bandar Mataram

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Latar belakang penelitian ini berawal dari banyaknya fenomena kekerasan remaja di sekolah yang disebabkan oleh kekerasan dalam rumah tangga, pergaulan bebas, minum-minuman keras, mengkonsumsi narkotika, hal itu sangat mempengaruhi psikologis dan pola pikir remaja sehingga sering terjadinya tawuran antar pelajar sekolah dikarenakan kurang dan keringnya penanaman nilai-nilai karakter dalam keluarga dan sekolah. Penelitian ini menggunakan pendekatan Fenomenologis yang berusaha memahami peristiwa yang telah terjadi, dan berusaha bisa masuk kedalam dunia konseptual subjeknya agar dapat memahami bagaimana dan apa makna yang disusun subjeknya dalam kehidupan sehari-hari. Kesimpulannya, peneliti berusaha memahami subjek dari sudut pandang subjek itu sendiri, dengan tidak mengabaikan penafsiran dengan membuat skema konseptual. Jenis penelitian yang dipilih dalam penelitian ini adalah penelitian kualitatif grounded (penelitian lapangan). Penelitian kualitatif grounded adalah prosedur penelitian yang menghasilkan data deskriptif berupa kata tertulis atau lisan dari orang-orang yang perilakunya dapat diamati. Pemilihan jenis penelitian ini adalah karena bertujuan untuk mengetahui gambaran yang utuh tentang pembentukkan akhlakul karimah siswa SMK Sultan Agung 1 Tebuireng melalui pendidikan agama Islam (PAI). Hasil penelitian dalam upaya pembentukan akhlakul karimah yang di terapkan di SMK Sultan Agung 1 Tebuireng mengenai upaya pembentukkan akhlakul karimah, melalui pendidikan agama Islam yakni, dengan menambahkan pendidikan agama Islam tambahan disamping pendidikan kurikulum diantaranya, antara lain : pendidikan ibadah, sholat dhuha berjama’ah, istighosah, BTQ (Baca Tulis Al-qur’an), hafalan Surat Yasin dan Tahlil, hafalan surat surat pendek, Budaya 5 S dan Panca Jiwa. Adapun faktor pendukung dalam pembentukan akhlakul karimah yang diberlakukan di SMK Sultan Agung 1 antara lain : Buku-buku akhlak baik dari buku LKS dan disertai bimbingan guru PAI, Keinginan siswa untuk menjadi sukses, Keinginan orang tua siswa agar ia menjadi orang yang baik dan, Guru menginginkan agar siswa disiplin dengan waktu dan bertanggung jawab serta jujur dalam sikap dan ucapan. Sedangkan faktor penghambat dalam pembentukan akhlakul karimah yang diberlakukan di SMK Sultan Agung 1 antara lain : Keterbatasan sebagian siswa dalam memahami materi agama, Pengaruh lingkungan masyarakat yang majemuk, Kurangnya kemauan (himmah) yang tinggi dalam menggapai cita-cita dan, Siswa belum menemukan jati dirinya sebagai seoarang pelajar.

Manajemen Pengembangan Sarana dan Prasarana Dalam Implementasi Manajemen Berbasis Sekolah: di Ma Al-Mubarok Lampung Tengah Lukman Abdul Majid
DIMAR: Jurnal Pendidikan Islam Vol. 3 No. 1 (2021): DIMAR: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Ilmu Tarbiyah Al Mubarok Bandar Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58577/dimar.v3i1.47

In relation to the implementation of facilities and infrastructure, the availability of facilities and infrastructure is one of the important components that must be met in supporting the education system. Management of educational facilities and infrastructure can be defined as the entire process of procurement and utilization of components that directly or indirectly support the educational process to achieve educational goals effectively and efficiently. School-based management (SBM), is an approach to improving the quality of education through the granting of authority to schools to manage school resources in accordance with the conditions and demands of the school environment. SBM gives schools greater authority to manage their own schools. Schools are seen as more aware of their own strengths, weaknesses, threats, opportunities and needs, so that the management of school resources will be more effective and efficient at the school level. This study concludes that the implementation of infrastructure management at MA Al-Mubarok is always carried out optimally. This can be seen in the completeness of the infrastructure owned by MA Al-Mubarok in handling the infrastructure, which is directly handled by the respective field of study teachers under the supervision of the Deputy Head of Infrastructure. Al-Mubarok carried out sequentially, starting from planning procurement, procurement, maintenance, inventory and elimination. This process is carried out so that the infrastructure in the madrasa is always in a neat, orderly and orderly condition.

Manajemen Pendidikan Pesantren Dalam Upaya Meningkatkan Mutu Santri Di Pondok Pesantren Darus Sa’adah Lampung Tengah Majid, Lukman Abdul
DIMAR: Jurnal Pendidikan Islam Vol. 5 No. 1 (2023): DIMAR: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Ilmu Tarbiyah Al Mubarok Bandar Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58577/dimar.v5i1.103

The Darussa’adah Mojoagung Seputih Jaya Islamic Boarding School, established since 1986, plays a significant role in the development of Islamic religious education, particularly in the Seputih Jaya community and more broadly in the Gunung Sugih and Lampung Tengah regions. The management of the boarding school plays a key role in enhancing the quality of education at the Darus Sa’adah Boarding School in Lampung Tengah by employing various strategies, including: Firstly, the boarding school management actively contributes to improving the quality of education at Darus Sa’adah Boarding School, as evidenced by the effective and efficient implementation of inputs that yield positive outputs through a quality educational process. The boarding school successfully produces graduates who are not only proficient in religious studies but also skilled in various other fields. Furthermore, the educational legitimacy of the boarding school has been recognized by the government. Secondly, to enhance the quality of education, Darus Sa’adah Boarding School has devised various programs, including daily, weekly, monthly, and even annual programs, organized and implemented by the boarding school administrators and all students. These programs are supported by effective and efficient madrasah education, as well as an environment and facilities that are adequate.

Managerial for Schools in Rising The Etos Of Educational Energy Work in SMPN 02 Bandar Mataram Lampung Tengah Lukman Abdul Majid
Jurnal Pendidikan Nusantara Vol. 2 No. 1 (2023): Jurnal Pendidikan Nusantara (January-April)
Publisher : Tahta Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55080/jpn.v2i1.110

The principal's managerial skills are instrumental in determining the success of the school's education programme. Principals need to be able to fulfil their roles as educators, managers, administrators, supervisors, leaders and motivators, which require special skills and a deep understanding of school dynamics. Research at SMPN 02 Bandar Mataram shows that the principal has succeeded in carrying out his role well, so that school management runs effectively, despite facing challenges from the work ethic of education personnel. These challenges come from internal factors, including cultural diversity, educational, economic and social backgrounds, as well as external factors, such as work wages, work climate, attitude cultivation and time allocation. In overcoming these obstacles, principals strengthen communication and cooperation among education personnel, and increase their motivation and commitment to their duties and responsibilities. The right approach creates a conducive work environment, which in turn improves the work ethic of education personnel. The positive impact of these efforts can be seen in the achievement of educational goals at the school, ensuring that planned programmes can run optimally and deliver the expected results.

Teachers and Education Personnel’s Efforts in Madrasah Branding to Increase the Attractiveness of New Student Admissions in the Digital Era Majid, Lukman Abdul; Bunayar, Bunayar; Purwanto, Agus Joko; Yusuf, Arifin; Asy’arie, Bima Fandi
Ahlussunnah: Journal of Islamic Education Vol. 4 No. 3 (2025): December
Publisher : STIT Ahlussunnah Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58485/jie.v4i3.421

This stuaThis study aims to determine the efforts of teachers and educational staff in branding madrasahs to increase the attractiveness of new student admissions in the digital era. Then, this study also analyzes the supporting and inhibiting factors in the madrasah branding process. The method employed is field research, utilizing a case study approach and a qualitative methodology. The research focus was conducted at Madrasah Aliyah Daar Al-Hikmah Seputih Mataram, Central Lampung. Based on the findings from a total of 25 informants, madrasah branding is a crucial strategy for attracting the interest of the community and prospective new students, particularly in today's digital landscape. Several strategic steps implemented include the creation of an official website as a public information medium, the formation of a branding team consisting of competent teachers and education staff, the use of social media such as Instagram and TikTok to creatively showcase various madrasah activities, community and alums involvement, and regular evaluations are important steps in expanding the promotional reach and improving the branding. In addition, several key supporting factors in madrasah branding include the presence of skilled human resources in digital design and communication, as well as the need for public trust in the madrasah due to its religious foundation. On the other hand, challenges faced by madrasah branding include budget constraints, competition between educational institutions (such as schools and Madrasah), and a lack of market understanding. Therefore, to achieve optimal branding effectiveness, Madrasah must collaborate, innovate, and continually improve their capacity to adapt to changing times and community needsdy aims to determine the efforts of teachers and educational staff in branding madrasahs to increase the attractiveness of new student admissions in the digital era. Then, this study also analyzes the supporting and inhibiting factors in the madrasah branding process. The method employed is field research, utilizing a case study approach and a qualitative methodology. The research focus was conducted at Madrasah Aliyah Daar Al-Hikmah Seputih Mataram, Central Lampung. Based on the findings from a total of 25 informants, madrasah branding is a crucial strategy for attracting the interest of the community and prospective new students, particularly in today's digital landscape. Several strategic steps implemented include the creation of an official website as a public information medium, the formation of a branding team consisting of competent teachers and education staff, the use of social media such as Instagram and TikTok to creatively showcase various madrasah activities, community and alums involvement, and regular evaluations are important steps in expanding the promotional reach and improving the branding. In addition, several key supporting factors in madrasah branding include the presence of skilled human resources in digital design and communication, as well as the need for public trust in the madrasah due to its religious foundation. On the other hand, challenges faced by madrasah branding include budget constraints, competition between educational institutions (such as schools and madrasas), and a lack of market understanding. Therefore, to achieve optimal branding effectiveness, madrasas must collaborate, innovate, and continually improve their capacity to adapt to changing times and community needs

Managerial for Schools in Rising The Etos Of Educational Energy Work in SMPN 02 Bandar Mataram Lampung Tengah Lukman Abdul Majid
Jurnal Pendidikan Nusantara Vol. 2 No. 1 (2023): Jurnal Pendidikan Nusantara (January-April)
Publisher : Tahta Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55080/jpn.v2i1.110

The principal's managerial skills are instrumental in determining the success of the school's education programme. Principals need to be able to fulfil their roles as educators, managers, administrators, supervisors, leaders and motivators, which require special skills and a deep understanding of school dynamics. Research at SMPN 02 Bandar Mataram shows that the principal has succeeded in carrying out his role well, so that school management runs effectively, despite facing challenges from the work ethic of education personnel. These challenges come from internal factors, including cultural diversity, educational, economic and social backgrounds, as well as external factors, such as work wages, work climate, attitude cultivation and time allocation. In overcoming these obstacles, principals strengthen communication and cooperation among education personnel, and increase their motivation and commitment to their duties and responsibilities. The right approach creates a conducive work environment, which in turn improves the work ethic of education personnel. The positive impact of these efforts can be seen in the achievement of educational goals at the school, ensuring that planned programmes can run optimally and deliver the expected results.

INTEGRASI NILAI-NILAI ISLAM DALAM MANAJEMEN KURIKULUM DI MADRASAH Lukman Abdul Majid; M Choirul Muzaini
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 03 (2025): Volume 11 No. 03 September 2025 In Build
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i03.7747

This study aims to describe the integration of Islamic values in curriculum management at MI Miftahul Ulum Mataram Udik, Bandar Mataram District. A descriptive qualitative approach with a case study design was used. Data were collected through in-depth interviews, observations, and documentation, and analyzed using the Miles and Huberman model. The findings indicate that Islamic values are systematically integrated into the planning, implementation, and evaluation stages of the curriculum. In the planning phase, Islamic values are reflected in the vision, mission, and teaching documents. Curriculum implementation is integrative across all subjects and school activities. The evaluation process includes cognitive, affective, and psychomotor aspects oriented toward Islamic morals. The roles of the principal, teachers, and the religious school culture are key success factors in managing a value-based curriculum. This study recommends a curriculum management model that emphasizes value integration as a strategy to strengthen character education in Islamic schools.

Metacognition as a Mediator Between Human–AI Collaborative Learning and the Ability to Adapt Learning Strategies Lukman Abdul Majid; Adhi Kumara Saddhadhika; Sutiyono Sutiyono; Moses Adeleke Adeoye
Journal of Education, Religious, and Instructions (JoERI) Vol. 4 No. 1 (2026): JOERI June 2026
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joeri.v4i1.316

This study investigates the influence of Human–AI Collaborative Learning on students’ Adaptive Learning Strategies, with Metacognition serving as a mediating mechanism. A quantitative research design was employed using a survey of university students, with data collected through a structured questionnaire measuring Human–AI Collaborative Learning, Metacognition, and Adaptive Learning Strategies. The data were analyzed using Partial Least Squares Structural Equation Modeling to examine both the direct and indirect relationships among the proposed constructs. The findings reveal that Human–AI Collaborative Learning positively enhances students’ metacognitive abilities and adaptive learning strategies. Furthermore, metacognition exerts a significant positive influence on adaptive learning strategies and functions as a partial mediator in the relationship between Human–AI Collaborative Learning and students’ adaptive learning strategies. The proposed model demonstrates substantial explanatory capability, indicating that collaborative interactions with artificial intelligence contribute meaningfully to students’ capacity for self-monitoring, learning regulation, and strategic adaptation. These findings underscore the importance of integrating artificial intelligence as a collaborative learning partner to strengthen students’ metacognitive development and foster adaptive learning strategies in higher education. The study contributes to the growing literature on human–AI collaboration by providing empirical evidence that metacognition constitutes a key psychological mechanism through which AI-supported learning environments promote adaptive learning.

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