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All Journal Journal of Business and Management The Indonesian Journal of Business Administration IPTEK Journal of Proceedings Series Journal of Information Systems Engineering and Business Intelligence The Asian Journal of Technology Management (AJTM) Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Annals of Human Resource Management Research IJFBP International Journal of Family Business Practices ASEAN Marketing Journal Jurnal Pengabdian Masyarakat Bhinneka Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal of Management
Sonny Rustiadi
School Of Business And Management, Institut Teknologi Bandung, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Evaluations of an entrepreneurship development program: A systematic literature review Ferdilan, Ronal; Dhewanto, Wawan; Rustiadi, Sonny
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 18 No. 2 (2021): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v18i2.11461

Abstract

The contribution of entrepreneurship at both the microeconomic and macroeconomic levels is remarkable. There are many entrepreneurship development programs (EDP) initiatives proposed by policymakers around the world to ensure the growth of entrepreneurs. While EDP is necessary to improve entrepreneur capabilities, however studies on EDP evaluation literacy remain limited. This study aims to fill the gap by investigating EDP evaluation literacy by using a systematic literature review (SLR). This study carried out a bibliometric analysis on a Scopus database in the last three decades, from 1989 to 2021 with all the manuscripts were written in English. The results show that most of the literature on EDP evaluation-related themes is mainly focused on program evaluation, characteristics, challenges, stakeholders, and context, with program evaluation and characteristics are considered as the most significant issues of EDP evaluation. Interestingly, this study also reveals that few manuscripts review the process of EDP as the success criterion of EDP implementation.
DESIGNING A GO-TO-MARKET STRATEGY IN ENTERING THE ELECTRIC VEHICLE REPAIR MARKET IN INDONESIA TO INCREASE NEW CUSTOMER ACQUISITION Pratama, Erry Akbar; Rustiadi, Sonny
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5912

Abstract

This study aims to develop a go-to-market strategy for PT. APMS in entering the electric vehicle body repair service market in Indonesia. This study uses a qualitative method with primary data collection through semi-structured interviews with key stakeholders such as company management, suppliers and customers, as well as secondary data such as academic literature and industry reports. External analysis is carried out using the PESTEL and Porter's five forces frameworks, then internal analysis is carried out using the Value chain and VRIO frameworks. The (STP) segmentation, targeting and positioning approach, value proposition canvas and 7Ps' marketing mix are used to design an effective go-to-market strategy. The results of the study indicate that the electric vehicle market in Indonesia is expected to continue to grow, thus becoming an opportunity for PT. APMS to develop, PT. APMS has competitive advantages such as a strong reputation and network of relationships. The proposed go-to-market strategy includes selecting the right market, understanding customer needs, developing appropriate products, selecting effective channels and an integrated multi-channel marketing system.
Encouraging entrepreneurship and new business management: A model for creating industry leaders Rustiadi, Sonny
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3475

Abstract

Purpose: This study aims to identify and propose an entrepreneurship and new business management model relevant for cultivating future industry leaders. The research emphasizes comparative insights into regional entrepreneurial ecosystems, focusing on Bandung Raya and Tasikmalaya Raya, to highlight strengths, weaknesses, and opportunities for balanced regional development. Methodology: The study adopts a quantitative and comparative design, analyzing survey data from 76 respondents representing multiple sectors. Using descriptive statistics and ecosystem benchmarking, the research evaluates six domains of the entrepreneurial ecosystem finance, policy, culture, support, human capital, and market access to assess regional variations and strategic needsl. Results The collected data show that Bandung excels in entrepreneurial culture (84.20%), regulatory policy (81.25%), workforce (78.98%), and market access (85.23%), while Tasikmalaya Raya leads in ecosystem support (84.38%) but faces challenges in access to finance (71.25%) and markets (68.13%). Conclusions: The results confirm that entrepreneurial ecosystem disparities significantly affect business sustainability. Bandung’s mature ecosystem offers competitive advantages, while Tasikmalaya’s strong social support is insufficient to compensate for structural gaps in finance and human capital. Limitations: The study is limited to two regions in West Java, restricting generalizability. It also relies on self-reported survey data, which may introduce bias. Contribution: Therefore, enhancement strategies are required, including strengthening financial access, improving human resource quality, as well as digitalization and market expansion for entrepreneurs in Tasikmalaya Raya. With these measures, the entrepreneurial ecosystems in both regions can develop more evenly and contribute to overall regional economic growth.
Design, Play, Procure : Unleashing Gamification’s Potential To Reshape The Interior Design Business Model And Facilitate Direct Interior Furnishing Procurement Saputra, Augustine Sally; Rustiadi, Sonny
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.24866

Abstract

This mixed methods research explored user perceptions and engagement dynamics surrounding a proposed gamification concept for interior design and interior furnishing procurement. A multi-phase approach combining exploratory qualitative and quantitative methods with Technology Acceptance Model (TAM), Theory of Planned Behaviour (TPB) and Value Co-Creation (VCC) constructs. Thematic analysis from exploratory qualitative interviews revealed perceived benefits around enhanced collaboration, customization, and engagement, with expectations for effortless spatial visualization and creative experimentation. However, adoption outlook varied across age groups. Exploratory quantitative analysis using PLS-SEM showed perceived usefulness and social influences driving favorable attitudes, while confirmatory quantitative analysis with MRL constructs using CFA and PLS-SEM demonstrated positive early experiences markedly influencing eventual user advocacy. Key Recommendations center on agile, human-centric implementation focused on participative value creation for sustained relevance. Blended physical-digital strategies addressing category-specific barriers are advised, alongside participative value co-creation sustaining designer and client creativity amid digitization. While findings provide measured optimism given strong receptivity and adoption readiness metrics, targeted transition sequencing grounded in user realities, not technical proficiency alone, is imperative for contextually synchronized platform assimilation. Through meticulous multi-method inquiry, this pragmatic research elucidates requisite considerations around human-centric innovation for sustainable industry evolution.
Analysis of Online Coaching Needs in Entrepreneurship Development and Start-up Business Management Rustiadi, Sonny; Nurulfiqri, Zartikazahra
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Entrepreneurial Motivation, Coaching Accessibility, Technology Use, Material Quality, and Learning Methods on Business Sustainability. The method used in this study is multiple linear regression with a sample of 100 respondents consisting of business actors in various sectors. The results of the study indicate that Entrepreneurial Motivation has the strongest and most significant influence on business sustainability (B = 0.593; p = 0.000). In addition, Material Quality also has a significant effect on business sustainability (B = 0.181; p = 0.037). However, the variables Coaching Accessibility, Learning Methods, and Technology Use do not show a significant effect in this model (p> 0.05). Simultaneous tests show that the overall regression model is significant (F = 22.721; Sig. = 0.000), with an R Square value of 0.547, which means that 54.7% of the variation in business sustainability can be explained by the independent variables in this study. In addition, this study recommends further study of other factors that can influence business sustainability, such as access to capital and business network support
Development of Online Coaching Model to Improve Entrepreneurial Skills and Start-up Business Management Rustiadi, Sonny; Nurulfiqri, Zartikazahra
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study aims to analyze the influence of coaching methods, coaching technology, interaction between coaches and participants, and material personalization on entrepreneurial skills. This study uses a quantitative approach with multiple linear regression method. Data were collected from 100 respondents who participated in the entrepreneurial coaching program. Data were analyzed using t-test (partial effect), F-test (simultaneous effect), and coefficient of determination to assess the quality of the model. The results showed that partially, coaching technology and material personalization had a significant effect on entrepreneurial skills, while coaching methods and interaction between coaches and participants did not have a significant effect. Simultaneously, the four independent variables had a significant influence on entrepreneurial skills with a model contribution of 40.6%. The findings emphasize the importance of innovation in entrepreneurial coaching, especially through the use of technology and personalization of materials to be more effective in improving entrepreneurial skills. This research contributes to the development of a more adaptive and technology-based coaching model in improving entrepreneurial skills
Rekonstruksi Ekonomi Lokal Melalui Pelatihan UMKM Pasca Bencana Gempa di Kabupaten Sumedang Fauziyah, Azizah; Rustiadi, Sonny; Yusuf, Ismail; Rachmani, Nizza Nadya
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.803

Abstract

Adanya gempa bumi akibat sesar baru di Kabupaten Sumedang pada akhir tahun 2023 mengakibatkan adanya keterpurukan ekonomi bagi para pelaku UMKM. Oleh karena itu, kegiatan ini dilakukan untuk membantu pelaku UMKM membuat strategi usaha pasca gempa dengan penggunaan content promosi digital pada usaha yang dijalankan. Pengabdian ini terdiri dari 3 tahapan, persiapan, pelaksanaan dan evaluasi dengan adanya indikator keberhasilan berupa kualitatif dan kuantitatif. Kemampuan UMKM di Kabupaten Sumedang dalam melakukan rekonstruksi ekonomi pasca gempa cukup baik yang dilihat dari tercapainya seluruh indikator. Pelaku UMKM bersedia untuk memperbaiki strategi bisnis pasca gempa dengan penggunaan content promosi digital dengan keterbatasan pemahaman penggunaan istilah yang digunakan. Terdapat sepuluh strategi untuk mempertahankan usaha melalui optimalisasi content promosi digital dengan adanya evaluasi.
Co-Authors Abdurrahman Augustine Sally Saputra Aurik Gustomo Azizah Fauziyah Eko Agus Prasetio Ferdilan, Ronal Ismail Yusuf, Ismail Kencanasari, Retna Ayu Mustikarini Mahfudhotul Ainiyah Maulida, Anyssa Satharina Nina Arina Nurulfiqri, Zartikazahra Pratama, Erry Akbar Rachmani, Nizza Nadya Radityo Chrisna Adi Rifan Maulana, Zulfikar Ronal Ferdilan Rudi Gunawan Rudi Gunawan Saputra, Augustine Sally van der Muur, Averino Wawan Dhewanto