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All Journal E-JUPEKhu International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan
Wulandari, Sukma
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Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health

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Meningkatkan Kemampuan Mengenal Huruf Alfabet Bagi Anak Kesulitan Belajar Melalui Metode Phonic Di Kelas IV SDN 15 Ulu Gadut Padang Wulandari, Sukma; Ardisal, Ardisal
Jurnal Penelitian Pendidikan Khusus Vol 9, No 2 (2021)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk membuktikan efektif atau tidaknya metode phonic dalam meningkatkan kemampuan mengenal huruf alphabet (g, h, I, j, k, l, n, p, q, r,s, t, u, v, w, x, y, z) bagi anak berkesulitan belajar kelas IV di SDN 15 Ulu Gadut Padang. penelitian ini menggunakan jenis penelitian eksperimen yang berbentuk Single Subject Research (SSR) dengan desain A-B-A. Teknik analisis data yang digunakan yaitu analisis visual grafik. Hasil analisis data dari 18 kali pengamatan dalam 3 kondisi yaitu pada baseline (A1) memperoleh hasil 43%, 47%, 47%, 47%. Pada intervensi (B) memperoleh hasil 56%, 64%, 74%, 80%, 82%, 84%, 92%, 100%, 100%, 100%. Terakhir pada baseline (A2) memperoleh hasil 100%, 100%, 100%, 100%. Hasil penelitian ini menunjukkan bahwa kemampuan mengenal huruf alfabet meningkat setelah menggunakan metode phonic pada anak berkesulitan belajar di SDN 15 Ulu Gadut Padang.
THE INFLUENCE OF PRODUCT PLACEMENT, CELEBRITY ENDORSEMENT, AND BRAND INTEGRATION IN KOREAN DRAMAS ON BRAND RECOGNITION AT KOPIKO PRODUCT AND BRAND IMAGE AS MEDIATING Wulandari, Sukma; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15557

Abstract

This study aims to analyze the influence of product placement, celebrity endorsement, and brand integration in Korean dramas on brand recognition using a brand image as a mediating variable. This research responds to the growing popularity of Korean dramas as a cross-cultural marketing platform, especially for the Indonesian coffee candy brand Kopiko. The research approach used was quantitative, with a total of 230 respondents who watched Korean dramas featuring Kopiko, and the data were analyzed using structural equation modeling (SEM). The results show that product placement, celebrity endorsement, and brand integration have a positive impact on brand recognition, with brand image playing an important mediating role. This research provides valuable insights for international marketers, demonstrating that strategic placement in high-engagement media can enhance brand image and recognition. Future research could explore broader applicability in digital media and evaluate the effectiveness of these strategies in different cultural markets.
THE INFLUENCE OF PRODUCT PLACEMENT, CELEBRITY ENDORSEMENT, AND BRAND INTEGRATION IN KOREAN DRAMAS ON BRAND RECOGNITION AT KOPIKO PRODUCT AND BRAND IMAGE AS MEDIATING Wulandari, Sukma; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15557

Abstract

This study aims to analyze the influence of product placement, celebrity endorsement, and brand integration in Korean dramas on brand recognition using a brand image as a mediating variable. This research responds to the growing popularity of Korean dramas as a cross-cultural marketing platform, especially for the Indonesian coffee candy brand Kopiko. The research approach used was quantitative, with a total of 230 respondents who watched Korean dramas featuring Kopiko, and the data were analyzed using structural equation modeling (SEM). The results show that product placement, celebrity endorsement, and brand integration have a positive impact on brand recognition, with brand image playing an important mediating role. This research provides valuable insights for international marketers, demonstrating that strategic placement in high-engagement media can enhance brand image and recognition. Future research could explore broader applicability in digital media and evaluate the effectiveness of these strategies in different cultural markets.
Gambaran Disparitas Diabetes Melitus Tipe 2 Ditinjau Dari Faktor Sosiodemografi wulandari, sukma; Haskas, Yusran; Arna Abrar, Eva
Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan Vol 3 No 6 (2023): Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan (JIMPK)
Publisher : STIKES Nani Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35892/jimpk.v3i6.1096

Abstract

Diabetes melitus (DM) atau yang biasa dikenal dengan penyakit kencing manis merupakan salah satu jenis penyakit degeneratif yang semakin meningkat setiap tahunnya di negara-negara di dunia. Penelitian ini bertujuan untuk menggambarkan disparitas Diabetes Melitus tipe 2 ditinjau dari faktor sosiodemografi dan kolestrol total di Puskesmas Tamalanrea Makassar. Penelitian ini merupakan penelitian kuantitatif, dengan metode deskriptif menggunakan rancangan survai. Waktu penelitian dilaksanakan pada bulan juni sampai juli 2022 di Puskesmas Tamalanrea Jaya Makassar. Populasi dalam penelitian ini seluruh pasien Diabetes Melitus dari bulan April 2021-April 2022 sebanyak 409 responden. Jadi, besar sampel yang diambil untuk menjadi responden yaitu 80 orang. Alat yang digunakan untuk data pendukung penelitian adalah Lembar Observasi. Hasil penelitian ini diperoleh bahwa penderita Diabetes Melitus Tipe 2 sebanyak 80 responden dominan umur 56-65 tahun sebanyak 30 responden (37,5%). Hal ini menunjukkan bahwa dibetes sering kali muncul setelah seseorang memasuki umur rawan, terutama setelah umur 45 tahun. Seseorang dengan umur lebih dari 45 tahun memiliki peningkatan risiko terhadap terjadinya DM dan intoleransi glukosa yang disebabkan oleh faktor degenerativ yaitu menurunnya fungsi tubuh,
Co-Authors Ardisal Ardisal Arna Abrar, Eva Harry Setiawan Muhammad Afif Purmono, Bintoro Bagus Yusran Haskas