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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nobel Management Review Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Riset Ilmiah JEMBA: Journal of Economics, Management, Business, and Accounting Ulil Albab Joong-Ki Primary Journal of Multidisciplinary Research
Purmono, Bintoro Bagus
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THE POWER OF INFLUENCE: HOW CELEBRITY ENDORSEMENT AND ONLINE REVIEWS SHAPE GEN Z'S PURCHASE INTENTION IN BEAUTY PRODUCTS Putri, Shafira Ananda; Juniwati, Juniwati; Purmono, Bintoro Bagus; Afifah, Nur; Setiawan, Harry
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15554

Abstract

This study looks into the impact of influencer credibility, attractiveness, and online customer reviews on Gen Z purchase intentions in Indonesia's beauty market, focusing on the collaboration between beauty influencer Tasya Farasya and local brand Somethinc. The study's goal is to provide a comprehensive understanding of how influencer characteristics and online reviews influence consumer attitudes, brand awareness, trust, and electronic word of mouth (eWOM), which, in turn, affect purchase intentions. This study provides novel insights into the role of influencer marketing in Indonesia's expanding beauty industry. Data were collected quantitatively from 216 Gen Z respondents selected through convenience sampling. Respondents needed to follow at least one beauty influencer and be familiar with Tasya Farasya and Somethinc. To assess the relationships between variables, data were analyzed using Structural Equation Modeling (SEM) with AMOS 26. Sobel tests were used to evaluate the mediating roles of eWOM, brand awareness, and brand trust. The findings show that influencer credibility, attractiveness, and online reviews significantly improve consumer attitudes toward beauty brands, resulting in increased eWOM, brand awareness, trust, and purchase intentions. These findings provide strategic insights for beauty brands that want to engage Gen Z consumers and strengthen brand loyalty through influencer partnerships.
THE INFLUENCE OF PRODUCT PLACEMENT, CELEBRITY ENDORSEMENT, AND BRAND INTEGRATION IN KOREAN DRAMAS ON BRAND RECOGNITION AT KOPIKO PRODUCT AND BRAND IMAGE AS MEDIATING Wulandari, Sukma; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15557

Abstract

This study aims to analyze the influence of product placement, celebrity endorsement, and brand integration in Korean dramas on brand recognition using a brand image as a mediating variable. This research responds to the growing popularity of Korean dramas as a cross-cultural marketing platform, especially for the Indonesian coffee candy brand Kopiko. The research approach used was quantitative, with a total of 230 respondents who watched Korean dramas featuring Kopiko, and the data were analyzed using structural equation modeling (SEM). The results show that product placement, celebrity endorsement, and brand integration have a positive impact on brand recognition, with brand image playing an important mediating role. This research provides valuable insights for international marketers, demonstrating that strategic placement in high-engagement media can enhance brand image and recognition. Future research could explore broader applicability in digital media and evaluate the effectiveness of these strategies in different cultural markets.
Pengaruh Interactivity, Vividness, dan Spatiality Terhadap Behavioral Intention Pengguna Virtual Try-On Luxcrime di Shopee Hermawati, Yuni; Malini, Helma; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 1 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i1.4942

Abstract

Penelitian ini bertujuan untuk menguji pengaruh interactivity, vividness, dan spatiality terhadap behavioral intention pengguna fitur virtual try-on untuk produk kosmetik Luxcrime di Shopee, dengan perceived usefulness dan entertainment experience yang berperan sebagai mediasi. Penggunaan teknologi AR memungkinkan konsumen untuk mencoba berbagai gaya dan produk makeup secara virtual, yang secara signifikan meningkatkan pengalaman berbelanja secara keseluruhan. Fitur virtual try-on juga memungkinkan pengguna bereksperimen dengan berbagai tampilan dan gaya makeup tanpa harus meninggalkan lingkungan fisik mereka. Metode penelitian ini menggunakan desain kuantitatif dengan menyebarkan kuesioner kepada 230 responden. Populasi penelitian ini terdiri dari pengguna fitur virtual try-on produk kosmetik Luxcrime di Indonesia, dan teknik pengambilan sampel yang digunakan adalah purposive sampling berdasarkan kriteria yang ditetapkan. Teknik analisis yang diterapkan dalam penelitian ini adalah Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa vividness secara langsung mempengaruhi perceived usefulness, sementara interactivity dan spatiality memengaruhi entertainment experience. Interactivity dan spatiality tidak secara langsung memengaruhi behavioral intention, namun memiliki pengaruh tidak langsung melalui perceived usefulness dan entertainment experience. Kesimpulan dari penelitian ini menunjukkan bahwa meskipun interactivity dan spatiality tidak memiliki pengaruh langsung pada behavioral intention, kedua faktor tersebut tetap berperan penting dalam membentuk pengalaman pengguna melalui perceived usefulness dan entertainment experience, yang pada akhirnya memengaruhi niat konsumen dalam menggunakan fitur virtual try-on ini.
Dampak Nilai Altruistik, Biosferik, Kolektivistik, dan Konsumsi Terhadap Perilaku Hijau IKEA Indonesia nesty eka listiyani; Fahruna, Yulyanti; Purmono, Bintoro Bagus; Afifah, Nur; Setiawan, Harry
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 1 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i1.4945

Abstract

Penelitian ini mengkaji pengaruh nilai-nilai dan pola konsumsi terhadap sikap dan niat membeli produk ramah lingkungan di IKEA Indonesia. Dengan menggunakan metode survei purposive sampling, penelitian melibatkan 205 responden di Indonesia yang diberikan kuesioner dengan skala Likert 1-5. Data yang terkumpul kemudian dianalisis menggunakan Structural Equation Modeling (SEM) melalui software AMOS versi 26. Hasil penelitian menunjukkan adanya dinamika menarik dalam perilaku konsumen terhadap produk ramah lingkungan. Nilai-nilai biosferik dan fungsional terbukti memiliki pengaruh positif yang signifikan terhadap sikap pembelian produk ramah lingkungan. Ketika konsumen memiliki sikap positif yang didasari oleh nilai-nilai tersebut, niat mereka untuk membeli produk ramah lingkungan juga meningkat. Namun, ditemukan bahwa nilai sosial justru memberikan pengaruh negatif terhadap sikap pembelian ramah lingkungan, yang pada gilirannya dapat menurunkan niat pembelian. Temuan ini memberikan implikasi penting bagi strategi pemasaran hijau perusahaan. Dengan memahami faktor-faktor yang mempengaruhi sikap dan niat pembelian konsumen, perusahaan dapat merancang kampanye pemasaran yang lebih efektif untuk meningkatkan permintaan produk ramah lingkungan. Lebih jauh lagi, strategi yang tepat tidak hanya akan meningkatkan penjualan, tetapi juga memperkuat citra merek dan memberikan kontribusi positif bagi pertumbuhan ekonomi berkelanjutan.
Comparative study of the factors that influence Behavioral Intentions in DANA and OVO users Fahri, Fahri; Afifah, Nur; Juniwati, Juniwati; Purmono, Bintoro Bagus; Ahmadi, Ahmadi
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1332

Abstract

This study compares DANA and OVO users in West Kalimantan to investigate the factors affecting e-wallet adoption. To ascertain the impact of compatibility, ubiquity, and social influence on behavioral intention with trust and satisfaction as intervening variables. Data was gathered from 300 respondents using a quantitative comparison approach and analyzed using PLS-SEM. The findings demonstrated that compatibility significantly affects trust and satisfaction, particularly for DANA users, raising their behavioral intention. On the other hand, there was no discernible variation in the impact of ubiquity on satisfaction. Furthermore, social influence had a different effect on trust in the two user groups, with DANA users being more affected. These findings emphasize compatibility and trust in promoting e-wallets, although ubiquity and social influence still need more study.
THE POWER OF INFLUENCE: HOW CELEBRITY ENDORSEMENT AND ONLINE REVIEWS SHAPE GEN Z'S PURCHASE INTENTION IN BEAUTY PRODUCTS Putri, Shafira Ananda; Juniwati, Juniwati; Purmono, Bintoro Bagus; Afifah, Nur; Setiawan, Harry
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15554

Abstract

This study looks into the impact of influencer credibility, attractiveness, and online customer reviews on Gen Z purchase intentions in Indonesia's beauty market, focusing on the collaboration between beauty influencer Tasya Farasya and local brand Somethinc. The study's goal is to provide a comprehensive understanding of how influencer characteristics and online reviews influence consumer attitudes, brand awareness, trust, and electronic word of mouth (eWOM), which, in turn, affect purchase intentions. This study provides novel insights into the role of influencer marketing in Indonesia's expanding beauty industry. Data were collected quantitatively from 216 Gen Z respondents selected through convenience sampling. Respondents needed to follow at least one beauty influencer and be familiar with Tasya Farasya and Somethinc. To assess the relationships between variables, data were analyzed using Structural Equation Modeling (SEM) with AMOS 26. Sobel tests were used to evaluate the mediating roles of eWOM, brand awareness, and brand trust. The findings show that influencer credibility, attractiveness, and online reviews significantly improve consumer attitudes toward beauty brands, resulting in increased eWOM, brand awareness, trust, and purchase intentions. These findings provide strategic insights for beauty brands that want to engage Gen Z consumers and strengthen brand loyalty through influencer partnerships.
THE INFLUENCE OF PRODUCT PLACEMENT, CELEBRITY ENDORSEMENT, AND BRAND INTEGRATION IN KOREAN DRAMAS ON BRAND RECOGNITION AT KOPIKO PRODUCT AND BRAND IMAGE AS MEDIATING Wulandari, Sukma; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15557

Abstract

This study aims to analyze the influence of product placement, celebrity endorsement, and brand integration in Korean dramas on brand recognition using a brand image as a mediating variable. This research responds to the growing popularity of Korean dramas as a cross-cultural marketing platform, especially for the Indonesian coffee candy brand Kopiko. The research approach used was quantitative, with a total of 230 respondents who watched Korean dramas featuring Kopiko, and the data were analyzed using structural equation modeling (SEM). The results show that product placement, celebrity endorsement, and brand integration have a positive impact on brand recognition, with brand image playing an important mediating role. This research provides valuable insights for international marketers, demonstrating that strategic placement in high-engagement media can enhance brand image and recognition. Future research could explore broader applicability in digital media and evaluate the effectiveness of these strategies in different cultural markets.
Pengaruh Kompensasi dan Work-Life Balance Terhadap Kinerja Karyawan Generasi Z Dimediasi Kepuasan Kerja Wijaya, Piter Tanto; Purmono, Bintoro Bagus; Jaya, Arman; Yakin, Ikram
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15723632

Abstract

This study investigates the influence of compensation and work-life balance on the employee performance of Generation Z in coffee shops across Pontianak, with job satisfaction acting as a mediating variable. A quantitative descriptive approach was applied, using an explanatory causal research design. Data were gathered through an online questionnaire measured on a five-point Likert scale. The questionnaire was distributed to 170 coffee shop employees in Pontianak, aged between 18 and 27 years, selected through purposive sampling. The analysis was conducted using SEM-PLS with SmartPLS 4. The findings indicate that compensation and work-life balance both have a significant positive effect on employee performance, and that job satisfaction mediates the relationship between these variables and performance.
Pengaruh Consumers Ethnocentrism, Social Media Usage, dan E-WOM Terhadap Repurchase Intention Dengan Brand Association Sebagai Variabel Mediasi Azamahir, Muhammad Nabil; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15600447

Abstract

Consumer ethnocentrism merupakan kecenderungan konsumen untuk lebih memilih produk dalam negeri dibandingkan produk asing karena alasan loyalitas, nasionalisme, dan persepsi moral terhadap dampak ekonomi. Di Indonesia, fenomena ini semakin relevan seiring dengan meningkatnya kesadaran masyarakat terhadap pentingnya mendukung produk-produk lokal dalam menghadapi persaingan global. Penulisan ini bertujuan untuk menyelidiki bagaimana faktor-faktor seperti Consumer Ethnocentrism, Social media usage (SMU), dan e-WOM, mempengaruhi Repurchase Intention produk fashion lokal 3second (Three Second) di Indonesia, dengan Brand Association sebagai variabel yang menghubungkan. Penulisan ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling. Analisis data dilakukan menggunakan SmartPLS versi 4 dengan metode PLS-SEM. Hasil penulisan memperlihatkan jika Consumers Ethnocentrism, SMU, dan e-WOM secara positif dan signifikan memengaruhi Repurchase Intention, melalui Brand Association, baik secara langsung maupun tidak langsung. Hasil ini memperlihatkan jika brand association sangat penting dalam meningkatkan korelasi antara variabel-variabel ini dan niat pembelian ulang. Implikasi praktisnya adalah bahwa strategi pemasaran yang mendorong kebanggaan terhadap produk lokal melalui etnosentrisme konsumen, penggunaan media sosial yang efektif, dan ulasan konsumen yang positif (e-WOM) dapat meningkatkan brand association dan niat pembelian ulang konsumen terhadap produk lokal seperti 3second. Dengan kata lain, semakin tinggi tingkat etnosentrisme konsumen, semakin kuat pula brand associationa terhadap merek lokal, yang pada akhirnya meningkatkan kemungkinan pembelian ulang.
IMPACT OF BUY NOW PAY LATER, PEER INFLUENCE, AND USER INTERFACE ON IMPULSIVE BUYING BEHAVIOR MEDIATED BY HEDONIC SHOPPING VALUE Riztika, Dheanisa Tri; Heriyadi, Heriyadi; Afifah, Nur; Juniwati, Juniwati; Purmono, Bintoro Bagus
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 1 (2025): JIMB - VOLUME 8 NOMOR 1 MEI 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i1.31797

Abstract

Penelitian ini menyelidiki pengaruh Beli Sekarang Bayar Nanti, pengaruh teman sebaya, dan antarmuka pengguna terhadap perilaku pembelian impulsif di aplikasi Shopee, dengan nilai belanja hedonis sebagai variabel mediasi. Metode kuantitatif digunakan, dengan data yang dikumpulkan dari survei pengguna aktif Shopee di Indonesia. Pengambilan sampel secara purposif digunakan untuk mengidentifikasi responden yang memenuhi kriteria tertentu, seperti penggunaan Buy Now Pay Later, frekuensi belanja online, dan pola pembelian impulsif. Untuk menyelidiki korelasi antara faktor-faktor, sampel sebanyak 281 responden diperiksa menggunakan Structural Equation Modeling (SEM) dan perangkat lunak SmartPLS 4. Data menunjukkan bahwa BNPL, pengaruh teman sebaya, dan antarmuka pengguna memiliki dampak yang cukup besar terhadap perilaku pembelian impulsif, baik secara langsung maupun tidak langsung, melalui nilai belanja hedonis. Studi ini meningkatkan pemahaman kita tentang faktor-faktor yang memengaruhi perilaku pembelian impulsif dalam e-commerce dan membuat rekomendasi bagi para pemangku kepentingan industri untuk meningkatkan strategi pemasaran mereka.
Co-Authors Actavianus , Jimmy Renaldo Adinda, Gadis Tri Agnes Agnes Ahmad Shalahuddin, Ahmad AHMADI Al Vayyed Shalatar Barqah Djus Ana Fitriana Ananda, Putri Anwar Azazi Apriliani, Anggela ARDIANSYAH ARDIANSYAH Ardiansyah, Fito Ardion, Ardion Arman Jaya Asy Syifa, Alifiya Adhiya Audisty Prana Hardayu Azamahir, Muhammad Nabil Barkah, Barkah Burhan Chamisyahuri, Chamisyahuri Constantine, Angwen Daniel Happy Putra Dela Dela Dody Pratama Marumpe Ema Trisnawati Erna Listiana Fahri Fahri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Ferdinand, Hanssen Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harry Setiawan Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hendri, M. Irfan Heriyadi Heriyadi, Heriyadi Hermawati, Yuni Ikram Yakin Jecilia, Lucky Jecilia Juniwati Juniwati Juniwati Kalis, Maria Christiana Iman Karsim, Karsim Larasati Latifah Latifah M. Irfani Hendri Maghribi, Rizqi Mandala, Miko Marisca, Tirza Eudia Meliani, Dwi Rosita Muhammad Afif Mulyani, Destri Ayu Mustaruddin Nabila, Arfelizha Najmi, Bimewahqi nesty eka listiyani Novelia Novelia, Novelia Nurhapizah, Siti Nurrahim, Muhammad Fakhri Nurwijayanti Octaviani, Dewi Sinthia Okta, Dilla Melinia Oktavianto, Angga Pangestu, Adjie Pebrianti , Wenny Pramana Saputra Putri, Shafira Ananda Rabbani, Ammar Rachman, Haikal Rahayu, Ratna Bhanuwati Ramadania Ramadania, Ramadania Restiatun, Restiatun Riastifa, Ririn Nur Riztika, Dheanisa Tri Saputra, Maulid Tommy Sen, Doflin Soe, Sinta Bella Sulastri, Ria Syahlidi, Goku Theresa, Erica Titik Rosnani Videlya, Viola Violin Wardana, Rizky Hady Wenny Pebrianti Wijaya, Piter Tanto Wijaya, Stephani Rianty Wulandari, Sukma Yuyun, Yuyun