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All Journal MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Manajemen USNI
Setiawan, Yuli
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Interaksi Pembelajaran Online Siswa dan Guru Melalui Google Classroom: English for Learner Irawan, Dede; Setiawan, Yuli
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 1 No. 02 (2021): Artikel Riset Edisi Agustus 2021
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.138 KB) | DOI: 10.47709/educendikia.v1i2.1167

Abstract

Latar belakang: Penelitian ini bertujuan untuk menganalisis interaksi pembelajaran online siswa dan guru melalui aplikasi Google Classroom. Metode Penelitian: Penelitian ini dilakukan menggunakan metode kualitatif. Hasil Penelitian: Guru telah berinteraksi dengan siswa dengan menerima perasaan, memuji atau mendorong, menggunakan ide-ide dari siswa, bertanya, memberi informasi, dan memberi arahan. Siswa telah berinteraksi dengan guru dengan memberikan tanggapan terhadap pertanyaan guru dan memberikan inisiasi. Interaksi antar siswa lebih sering terjadi. Dalam kaitannya dengan pelajaran bahasa Inggris, siswa telah berinteraksi dengan teman-temannya dengan mendiskusikan materi. Kesimpulan: Hasil penelitian ini berupa deskripsi dan interpretasi interaksi makna. Ini telah memperkaya pengetahuan saya tentang studi pendidikan bahasa Inggris. Ini juga memberikan pemahaman yang lebih baik bagi siswa, guru, pelajar bahasa lain, dan penelitian itu sendiri. Penelitian ini menawarkan bukti bagaimana materi interaksi guru dan siswa berkembang dalam pembelajaran online.
Pengaruh Viral Marketing, Experiential marketing Dan Persepsi Harga Terhadap Minat Beli Ulang produk Mixue Ice Cream & Tea Pada gen Z Agustinus Herinama, Agustinus; Setiawan, Yuli
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.449

Abstract

This study aims to determine the effect of viral marketing, experiential marketing, and price perceptions on repurchase interest in mixue ice cream & tea products in Gen Z, both simultaneously and partially. This research design uses quantitative methods with non-probability sampling techniques. The population of this study is Generation Z, which has consumed Mixue at the Gandaria City branch. A sample of 80 respondents used the Roscoe formula. The data analysis method used is multiple linear regression analysis, F test (simultaneous), t-test (partial), and Coefficient of Determination (Adjusted R Square) with the help of SPSS 25 software. This study's results indicate a simultaneous influence between the variables Viral Marketing, Experiential Marketing, and Price Perception on Repurchase Interest. Partially, Viral Marketing and Experiential Marketing have a positive effect on Repurchase Interest. Meanwhile, Price Perception hurts Repurchase Interest. Keywords : viral marketing, experiential marketing, price perception, on repurchase interest.
Pengaruh Predatory Pricing, Sikap Konsumen dan Pemasaran Interaktif terhadap Peningkatan Penjualan UMKM di TikTok Shop (Studi kasus UMKM kuliner di Jakarta Selatan) Trian Desa Putra, Trian; Setiawan, Yuli
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.450

Abstract

This study aims to examine the impact of predatory pricing, consumer attitudes, and interactive marketing on the increase in sales of SMEs on TikTok Shop, both simultaneously and partially. The research design uses a quantitative method with non-probability sampling techniques. The population of this study consists of culinary SMEs in South Jakarta using TikTok Shop, with a sample size of 100 respondents determined using the Roscoe formula. Data analysis methods include multiple linear regression analysis, uji auto korelasi, F-test (simultaneous), t-test (partial), and Coefficient of Determination (Adjusted R Square) using SPSS 25 software. The results indicate a simultaneous significant effect of the variables Predatory Pricing, Consumer Attitudes, and Interactive Marketing on Sales Improvement. Partially, Predatory Pricing and Consumer Attitudes significantly affect Sales Improvement, while Interactive Marketing does not substantially impact Sales Improvement Keywords: Predatory Pricing, Customer Attitudes, Interactive Marketing, Sales Improvement
PENGARUH KUALITAS PRODUK, PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN BATIK PADA RUMAH BATIK DANAR HADI MELAWAI: indonesia Saputra, Wisnu; Setiawan, Yuli
Jurnal Manajemen Vol 8 No 1 (2023): Volume 8 Nomor 1 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v8i1.277

Abstract

This research aimed to determine the effect of Product Quality, Promotion, and BrandImage on Purchasing Decisions of Batik at the Rumag Batik Danar Hadi Melawai. Thepopulation in this study were all consumers of Rumah Batik Danar Hadi Melawai. The samplein this study amounted to 100 respondents. The design of this study used a casual design andquantitative methods. The data analysis method in this study is multiple linear regressionanalysis, F test, t test and coefficient of determination using SPSS 24.0 software.Simultaneously (F test) shows that there is a significant effect between Product Quality (X1),Promotion (X2), Brand Image (X3) variables on Purchase Decision (Y). The results of thisstudy indicate that partially (t test) Product Quality (X1) has a significant effect on PurchaseDecisions (Y), while Promotion (X2) and Brand Image have no and no significant effect onPurchase Decisions (Y).
International Regimes in Sister City Partnerships: An Analysis of Sustainable Development Goals (SDGs) Adoption in Bandung-Kawasaki Collaboration Ulung, Alessandro Kurniawan; Saputro, Pradono Budi; Setiawan, Yuli
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 9, No 2 (2025)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v9i2.11565

Abstract

This study examines the Sustainable Development Goals (SDGs) as an international regime, focusing on their role in shaping the Bandung–Kawasaki sister city partnership. The collaboration emphasizes joint efforts in waste management, water resource management, and air quality improvement. This research raises this question: “How do the SDGs influence the formation of the sister city partnership between the two cities?” Using a qualitative method and drawing on Martha Finnemore and Kathryn Sikkink’s Norm Life Cycle theory, the study finds that the rules, norms, and principles embedded in SDG Goals 11 and 12 prompted the city government to collaborate with Kawasaki in adopting this regime to address Bandung’s environmental challenges, particularly severe trash management issues. Through this partnership, Bandung seeks to leverage Kawasaki’s expertise and technology to advance its sustainable development agenda. Using the Bandung–Kawasaki partnership as a case study, this research contributes to shedding light on the role of SDGs as an international regime.‎
DICCIO BUSINESS FRAMEWORK SEBAGAI STRATEGI PERTUMBUHAN UMKM (USAHA MIKRO, KECIL DAN MENENGAH) DI INDONESIA Deni; Saraswati, Koleta; Setiawan, Yuli; Stefhani, Yosi; Wahyono, Agus
Jurnal Manajemen Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v11i1.527

Abstract

MSMEs in Indonesia play an essential role in the economy but still face challenges in terms of growth and competitiveness. This research discusses the implementation of the DICCIO Business Framework for the development of MSMEs in Indonesia. DICCIO's business framework includes four main pillars: digital marketing, cause collaboration, influencer marketing, and omnichannel marketing. The research objective is to analyze the framework's effectiveness in improving the growth and competitiveness of MSMEs. The research method used is qualitative to obtain an in-depth understanding of the framework's application. Data analysis is done descriptively, and secondary data is obtained from relevant agencies such as BPS, BI, and the Ministry of Cooperatives and SMEs. The study shows that the DICCIO Business Framework can help MSMEs develop effective Digital Marketing strategies. Implementing digital and influencer marketing has increased MSMEs' visibility and market reach. Meanwhile, cause-collaboration and omnichannel marketing can increase consumer trust and sales. In conclusion, the DICCIO Business Framework is an effective strategy to drive the growth and competitiveness of MSMEs in the digital era. This framework can be recommended to be implemented by MSMEs in Indonesia.
Analisis Interaksi Pembelajaran Online Siswa dan Guru Melalui Google Classroom: English for Learner Irawan, Dede; Setiawan, Yuli
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 1 No. 02 (2021): Artikel Riset Edisi Agustus 2021
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v1i2.1167

Abstract

Latar belakang: Penelitian ini bertujuan untuk menganalisis interaksi pembelajaran online siswa dan guru melalui aplikasi Google Classroom. Metode Penelitian: Penelitian ini dilakukan menggunakan metode kualitatif. Hasil Penelitian: Guru telah berinteraksi dengan siswa dengan menerima perasaan, memuji atau mendorong, menggunakan ide-ide dari siswa, bertanya, memberi informasi, dan memberi arahan. Siswa telah berinteraksi dengan guru dengan memberikan tanggapan terhadap pertanyaan guru dan memberikan inisiasi. Interaksi antar siswa lebih sering terjadi. Dalam kaitannya dengan pelajaran bahasa Inggris, siswa telah berinteraksi dengan teman-temannya dengan mendiskusikan materi. Kesimpulan: Hasil penelitian ini berupa deskripsi dan interpretasi interaksi makna. Ini telah memperkaya pengetahuan saya tentang studi pendidikan bahasa Inggris. Ini juga memberikan pemahaman yang lebih baik bagi siswa, guru, pelajar bahasa lain, dan penelitian itu sendiri. Penelitian ini menawarkan bukti bagaimana materi interaksi guru dan siswa berkembang dalam pembelajaran online.
Co-Authors Agustinus Herinama, Agustinus Alessandro Kurniawan Ulung Dede Irawan Deni Pradono Budi Saputro Saraswati, Koleta Stefhani, Yosi Trian Desa Putra, Trian Wahyono, Agus WISNU SAPUTRA