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This Author published in this journals
All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Dinasti International Journal of Education Management and Social Science Ilomata International Journal of Management Dinasti International Journal of Digital Business Management Review of Islamic Economics and Finance Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Agus Rahayu
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 14 Documents Claim Missing Document
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Redefining Market Dynamics: A Bibliometric Lens on Innovation and New Product Strategy Trends Safitri, Wiji; Agus Rahayu; Heny Hendrayati
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1589

Abstract

Innovation and New Product Strategy are an important part of the marketing world. Increasingly dynamic consumers and increasingly competitive markets, companies are required to carry out Innovation and New Product Strategy. This is in line with the increasing publication results over the past five years on this theme. Companies need a direction for innovation and new product strategy. In addition, newness is needed in innovation and new product strategy. This study aims to identify trends regarding Innovation and New Product Strategy in Marketing. Furthermore, to find newness in the theme. This study uses bibliometric analysis to find trends and newness in research on Innovation and New Product Strategy in marketing. Samples were obtained from Scopus data with the keyword Innovation and New Product Strategy in Marketing. Publications were determined in the last five years and the keywords that were limited were only for marketing. 148 documents were obtained that met the criteria for this research sample. The results of this study are research trends towards entrepreneurship and social media. While the newness for further research can connect the keyword customer behavior and new product development with the theme of Innovation and new product strategy, especially in the context of marketing.
Redefining Market Dynamics: A Bibliometric Lens on Innovation and New Product Strategy Trends Safitri, Wiji; Agus Rahayu; Heny Hendrayati
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1589

Abstract

Innovation and New Product Strategy are an important part of the marketing world. Increasingly dynamic consumers and increasingly competitive markets, companies are required to carry out Innovation and New Product Strategy. This is in line with the increasing publication results over the past five years on this theme. Companies need a direction for innovation and new product strategy. In addition, newness is needed in innovation and new product strategy. This study aims to identify trends regarding Innovation and New Product Strategy in Marketing. Furthermore, to find newness in the theme. This study uses bibliometric analysis to find trends and newness in research on Innovation and New Product Strategy in marketing. Samples were obtained from Scopus data with the keyword Innovation and New Product Strategy in Marketing. Publications were determined in the last five years and the keywords that were limited were only for marketing. 148 documents were obtained that met the criteria for this research sample. The results of this study are research trends towards entrepreneurship and social media. While the newness for further research can connect the keyword customer behavior and new product development with the theme of Innovation and new product strategy, especially in the context of marketing.
The Effect of Social Media Advertising on Purchase Intention (Study on Students of SD/MI equivalent in the City of Bandung/Cimahi) Farhan, Abin Muhamad; Agus Rahayu; Puspo Dewi
Dinasti International Journal of Education Management And Social Science Vol. 4 No. 3 (2023): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v4i3.1671

Abstract

Education is very important in acquiring knowledge. In Indonesia, private schools need to be more creative in order to continue to grow, demonstrate competitive advantage and pay attention to core competencies. If the school services it produces are good, then trust will increase and make Purchase Intention very significant. The purpose of this research is to identify how Social Media Advertising influences Purchase Intention of SMP Daarut Tauhiid Boarding School. From the hypothesis test shows that there is a positive relationship from Social Media Advertising to Purchase Intention. The data analysis used is simple linear regression. The random sampling technique was used in conjunction with the directional sampling technique. Currently, the sample size is 103 people who live in the city of Cimahi and have never sent their children to Daarut Tauhiid Boarding School Middle School. The results of this study indicate that Social Media Advertising partially or simultaneously has a positive and significant effect on consumer purchase intentions for SMP Daarut Tauhiid Boarding School services.
Deep Promotion Strategic Planning Analysis Competition for Students Alamsyah, Sindhu; Agus Rahayu; Puspo Dewi Dirgantari
Dinasti International Journal of Education Management And Social Science Vol. 4 No. 3 (2023): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v4i3.1683

Abstract

SMK IT daarul Abror really understands that marketing strategy is very important, especially in terms of competition between SMA/SMK equivalent in getting students. This study aims to develop strategic promotion planning formulations in competition to get students, so that data collection is carried out through interviews, observation, and document studies. internal and external environmental analysis at SMK IT Daarul Abor which is used to formulate promotion strategic planning in getting students.
Co-Authors Afdol Muftiasa Alamsyah, Sindhu Alexi Yohans, Jordy Dani Kurniawan, Dani Dearika Irsanyya, Kharisma Disman Disman Eko Ruslamsyah Farhan, Abin Muhamad Heny Hendrayati Hilda Monoarfa Lena Lestary Lili Adi Wibowo Lili Adibowo Pranadita, Nugraha Puspo Dewi Puspo Dewi Dirgantari Puspo Dewi Dirgantiri Rida Rosida Ridwan Purnama Safitri, Wiji Sutopo Sutopo Ucu Supriatna Vanessa Gaffar Yumna Puspita