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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Al-Kharaj: Journal of Islamic Economic and Business Dinasti International Journal of Digital Business Management Review of Islamic Economics and Finance Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan
Agus Rahayu
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Cuisine as a Symbolic Asset of a Destination: The Construction of Consumer Experience and Brand Identity as Tourist Attractions Dangi, Dangi; Vanessa Gafar; Agus Rahayu; Alfira Sofia
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 1 (2026): April
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i1.2454

Abstract

This study aims to determine the relationship between the culinary experience of Empal Gentong as a symbolic asset and the construction of regional identity branding on tourist attraction. This quantitative study took a sample of 337 respondents selected using random sampling and analyzed using Partial Least Square Structure Equation Modeling (PLS SEM). The results show a significant relationship between the Empal Gentong culinary experience as a symbolic asset of the destination and the construction of branding identity and regional branding identity. The Empal Gentong culinary experience does not have a significant effect on tourist attraction. Meanwhile, the construction of branding identity and regional branding identity plays a significant role in mediating the influence of the Empal Gentong culinary experience on tourist attraction. The results of this study are expected to contribute to scientific knowledge and provide evaluation and improvement materials for culinary practitioners, tourism activists, the community, and the Cirebon Regency Government in formulating tourism development strategies to strengthen tourist attraction.
Co-Authors Afdol Muftiasa Alamsyah, Sindhu Alexi Yohans, Jordy Asep Kurniawan Dangi, Dangi DANI KURNIAWAN Dearika Irsanyya, Kharisma Disman Disman Eko Ruslamsyah Farhan, Abin Muhamad Hari Mulyadi Heny Hendrayati Hilda Monoarfa Lena Lestary Lili Adi Wibowo Lili Adibowo Ludiya, Eka Pranadita, Nugraha Puspo Dewi Puspo Dewi Dirgantari Puspo Dewi Dirgantiri Rida Rosida Safitri, Wiji Sutopo Sutopo Ucu Supriatna Vanessa Gafar Vanessa Gaffar Yumna Puspita