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All Journal Komunikator COMMICAST
Chang, Jian
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Leadership model in improving employee perfoemance CV. Plainthing Group (A study at CV. Plainthing Group) Apriansyah, Reggy Wulan; Farihanto, Muhammad Najih; Chang, Jian
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3767

Abstract

An effective leadership model can influence the personality of the leader himself. Every leader must be able to have aspects that can support efforts in improving good relations with members of the organization. The reality is that leaders must be able to deal with their members (employees) who have different characters, dispositions, and ideologies, the same as individual human traits who have different traits, attitudes, ways of thinking and views. Therefore, the figure of a leader must have the ability to influence the opinions and attitudes of others in order to carry out employee duties professionally. Employee performance really determines the results of the achievement of organizational performance, it is necessary to have a good system to be able to improve employee performance to support success in leading the company. The method in this study uses qualitative research with a descriptive approach. This research uses Aji's theory which includes Ingarso sung tulodo, Ing madyo mangunkarso, and Tut wuri handayani and also uses Bernandin and Russel's theory which covers the amount of work, work quality, work knowledge, creativity, cooperation, initiative, and personality. The results of this study indicate that the leadership model is very influential in improving employee performance and can also provide the best results for the company so that this increase becomes an achievement for all.
CSR Communication Model for Sustainable Development Goals through Artificial Intelligence in Indonesia and China Fajri, Choirul; Fadillah, Dani; Faturrahman, Haris Imam Karim; Chang, Jian; Longani, Kirti Dang
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.28484

Abstract

This study examines how Artificial Intelligence (AI) enhances Corporate Social Responsibility (CSR) communication to advance the Sustainable Development Goals (SDGs) in Indonesia and China. Using a mixed-methods approach, data were collected from 15 in-depth interviews with CSR managers, communication practitioners, and academics, and from a content analysis of 50 corporate CSR reports (25 from Indonesia and 25 from China) published between 2020 and 2024. Quantitative indicators such as the frequency of AI integration in CSR activities and digital engagement rates were coded and compared. Results show that Indonesia emphasizes participatory, multi-platform communication, whereas China adopts a centralized, policy-aligned approach supported by stronger AI infrastructure. AI tools, including chatbots and big-data analytics, improved message precision and stakeholder participation by up to 35% in companies adopting AI-driven CSR strategies. The study proposes an AI-based CSR communication model that links data analytics with stakeholder engagement to increase program transparency and efficiency. These findings contribute empirically to cross-national CSR communication research and provide a practical framework for aligning corporate innovation with sustainable development objectives.
Co-Authors Apriansyah, Reggy Wulan Choirul Fajri Faturrahman, Haris Imam Karim Longani, Kirti Dang Muhammad Najih Farihanto, Muhammad Najih