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Universitas Muhammadiyah Sumatera Utara
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Penerapan Nilai-nilai Kesantunan dalam Komunikasi Media Sosial Sebagai Upaya Membangun Kesadaran Digital Bagi Generasi Z di Lingkungan Sekolah Agatha Al-Husin Desa Hamparan Perak. Yenni, Elvita; Hajar, Siti; Tenerman, Tenerman
Jurnal ABDIRAJA Vol 8 No 1 (2025): Jurnal Abdiraja
Publisher : LPPM Universitas Wiraraja Sumenep, Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451, Telp. (0328) 673399 Fax. (0328) 673088

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/adr.v8i1.4051

Abstract

Program pengabdian ini bertujuan untuk meningkatkan kesadaran dan keterampilan komunikasi santun di kalangan siswa Sekolah Agatha Al-Husin Desa Hamparan Perak. Secara khusus tujuannya adalah 1) meningkatkan kesadaran siswa tentang pentingnya komunikasi santun di media sosial; 2) mengembangkan keterampilan komunikasi yang baik dan benar; 3) memperkuat karakter dan nilai-nilai moral siswa; 4) menciptakan lingkungan sekolah yang positif dan mendukung komunikasi santun; 5) memberdayakan orangtua dan guru dalam mendampingi siswa menggunakan media sosial. Metode yang dilaksanakan dalam program ini adalah 1) edukasi melalui media seperti video, brosur dan poster; 2) pelatihan keterampilan melalui simulasi dan role-play untuk meningkatkan keterampilan komunikasi; 3) pemanfaatan media dan teknologi dengan memberikan contoh-contoh komunikasi santun melalui video atau cerita sukses. Kegiatan PKM ini menyimpulkan bahwa penerapan nilai-nilai kesantunan dalam komunikasi media sosial efektif dalam membangun kesadaran digital generasi Z. Program ini juga menjadi salah satu langkah strategis untuk menciptakan lingkungan media sosial yang lebih sehat dan konstruktif, terutama di kalangan pelajar. Ke depan, diharapkan model edukasi serupa dapat diterapkan secara luas di berbagai institusi pendidikan untuk menciptakan generasi muda yang tidak hanya cerdas secara digital tetapi juga santun dalam berkomunikasi.
Pengembangan Reputasi Perusahaan Berbasis Konten pada Akun Instagram @PTPN4_Regional : Content-Based Corporate Reputation Development on the @PTPN4_Regional Instagram Account Mayolla Fransiska Putri; Irwan Syari Tanjung; Siti Hajar; Tenerman
Jurnal Kolaboratif Sains Vol. 8 No. 5: Mei 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i5.7756

Abstract

Penggunaan media sosial dapat memberikan manfaat positif, namun juga menimbulkan berbagai tantangan dan resiko, contoh media sosial yang popular saat ini baik secara personal maupun organisasi adalah Instagram. Tujuan utama Instagram khususnya bagi perusahaan yaitu membangun citra atau reputasi produk atau layanan suatu perusahaan. Salah satunya yaitu PTPN IV Regional 2 dengan akun Instagram @ptpn4_regional2 yang memanfaatkan Instagram untuk menyampaikan setiap informasi terkait kegiatan mereka. Tujuan dalam penelitian ini yaitu untuk menganalisis makna dan elemen yang ada pada konten di Instagram @ptpn4_regional2. Metode yang digunakan dalam penelitian ini adalah analisis semiotika Roland Barthes yang terdiri dari denotasi, konotasi, dan mitos dengan pendekatan deskriptif kualitatif. Data dikumpulkan dari sejumlah unggahan konten dengan makna dan penggunaan elemen tertentu. Hasil yang diperoleh menunjukkan bahwa konten yang ada pada akun @ptpn4_regional2 memiliki visual dan makna yang menarik. Kesimpulan dari penelitian ini mengindikasi bahwa konten yang ada pada akun @ptpn4_regional2 cukup efektif sebagai upaya pengembangan reputasi perusahaan.
Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga Tanjung, Irwan Syari; Tanjung, Hasrudy; Tenerman, Tenerman
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11654

Abstract

Sibolga City has great potential in the development of integrated island marine tourism, but still faces challenges in attracting an optimal number of tourist visits. This study aims to identify the factors that cause low tourist visits on the integrated island and design an online media-based city branding communication model to increase the number of tourist visits. The research method used is qualitative descriptive with data collection through interviews, observation, and document tracing. The results showed that the development of integrated island marine tourism requires attention to aspects of tourist attraction, facilities, and institutional additional services. This research recommends the use of online media and innovative branding strategies to improve the image of Sibolga marine tourism and increase tourist participation in tourism promotion through social media. Thus, this research contributes to strengthening the tourism potential of Sibolga city and increasing tourist visits to the integrated island.
Model Komunikasi Remaja Masjid Nurul Iman Dalam Membangun Karakter Remaja di Kabupaten Serdang Bedagai Yadi, Wiri; Hardiyanto, Sigit; Tenerman, Tenerman
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 4, No 3 (2025): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v4i3.27452

Abstract

This study aims to examine the communication model implemented by the Nurul Iman Youth Mosque in shaping the character of its members. The research employed a descriptive qualitative approach with data collected through interviews, observations, and documentation. Data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data presentation, and drawing conclusions, grounded in Harold D. Laswell’s communication theory. The results of the study are as follows: First, the mosque’s chairman and members act as communicators, delivering messages related to Islamic morals, discipline, responsibility, and solidarity. Second, the messages focus on strengthening moral values, social care, cooperation, and religious principles through meetings, religious studies, and social activities. Third, the media used include face-to-face meetings, internal meetings, WhatsApp Groups, Instagram, Facebook, and mosque announcements. Fourth, the primary target of the development program is internal members, although activities also involve surrounding youth. Fifth, the effects observed include the development of disciplined, socially conscious, and morally upright youths who are capable of becoming agents of change in their communities.This study aims to examine the communication model implemented by the Nurul Iman Youth Mosque in shaping the character of its members. The research employed a descriptive qualitative approach with data collected through interviews, observations, and documentation. Data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data presentation, and drawing conclusions, grounded in Harold D. Laswell’s communication theory. The results of the study are as follows: First, the mosque’s chairman and members act as communicators, delivering messages related to Islamic morals, discipline, responsibility, and solidarity. Second, the messages focus on strengthening moral values, social care, cooperation, and religious principles through meetings, religious studies, and social activities. Third, the media used include face-to-face meetings, internal meetings, WhatsApp Groups, Instagram, Facebook, and mosque announcements. Fourth, the primary target of the development program is internal members, although activities also involve surrounding youth. Fifth, the effects observed include the development of disciplined, socially conscious, and morally upright youths who are capable of becoming agents of change in their communities.
Co-Authors Corry Novrica AP Sinaga Elvita Yenni Fitria Fitria Fitria Fitria Hasrudy Tanjung, Hasrudy Indah Kharisma Laras Irwan Syari Tanjung Mayolla Fransiska Putri Mila Trisna Sari Mila Trisna Sari Sigit Hardiyanto Siti Hajar SITI HAJAR Siti Hajar Tanjung, Irwan Syari Yadi, Wiri Yenni, Elvita