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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Adelina Suryati
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Agriculture, Biological Sciences & Forestry Humanities Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)

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PERSEPSI KONSUMEN TENTANG KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN LAYANAN INTERNET PROVIDER FIRST MEDIA AREA DEPOK Muhamad Rizkie Agung Wiguna; Adelina Suryati
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 6: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jemba.v3i6.8948

Abstract

This study aims to determine consumer perceptions of service quality and price on consumer satisfaction of First Media Area Depok Internet Service Provider. The method used in this study is a survey with a Quantitative approach. This study uses primary data and secondary data as data sources. Data were obtained by distributing questionnaires to 60 respondents. This analysis includes Validity Test and Reliability Test and hypothesis testing through t-Test and F-Test using SPSS Version 29.0. The results of this study indicate that the service quality variable has an influence and is significant to consumer satisfaction with a t-test p-Value of 0.001. while the price variable has no influence on consumer satisfaction with a t-test p-value of 0.152. From both variables, service quality and price simultaneously have an influence and are significant to consumer satisfaction with an F test of 0.001. Therefore.These two factors are very important for companies in an effort to attract consumers of the First Media Area Depok Internet Service Provider, it is advisable to continue to improve service quality and design effective pricing strategies to increase consumer satisfaction
Co-Authors Amelia Alvina Dewi Ananda Rachma Alfiana Anggita Inah Safitri Asyifa Kusniah Bazatulo Laia Dimas Novianto Ira Tarsinah Jajang Roni Aunul Kholik Muhamad Rizkie Agung Wiguna Rani Sukma Ayu Renanda Renanda Sarah Khairunnisa Shavira Sri Rahayu Sherli Indah Lestari Sintiana Rahman Suparjono Suparjono Syafitri Dewi Irnawati Syafrizal Syafrizal Zaharuddin