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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya juremi: jurnal riset ekonomi
Amelia Alvina Dewi
Unknown Affiliation
Arts Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pemanfaatan Platform ShopeeFood dan YouTube Shorts sebagai Media Promosi Pelaku Usaha UMKM Binaan Dinas Tenaga Kerja Kota Bekasi Adelina Suryati; Amelia Alvina Dewi; Ananda Rachma Alfiana; Asyifa Kusniah; Ira Tarsinah; Sherli Indah Lestari; Sintiana Rahman; Syafitri Dewi Irnawati
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2150

Abstract

Perkembangan teknologi digital mendorong pelaku UMKM untuk memanfaatkan platform digital dalam strategi pemasaran. Kegiatan sosialisasi ini bertujuan untuk memberikan pemahaman kepada pelaku UMKM binaan Dinas Tenaga Kerja Kota Bekasi mengenai penggunaan ShopeeFood dan YouTube Shorts sebagai media promosi. Dengan pendekatan partisipatif, kegiatan dilakukan secara tatap muka dan melibatkan 45 peserta. Hasilnya menunjukkan bahwa peserta lebih tertarik pada ShopeeFood karena kemudahan penerapannya, meskipun terdapat kendala dalam mitra pendaftaran dan pembuatan konten di kedua platform, terutama YouTube Shorts. Untuk mengatasi tantangan ini disarankan adanya pelatihan teknis lanjutan dan panduan praktis berupa materi tertulis dan video tutorial. Dampak dari kegiatan ini diharapkan mampu meningkatkan pemahaman serta keterampilan peserta digital, memperluas jangkauan pemasaran serta meningkatkan daya saing UMKM di pasar yang semakin kompetitif.
Implementasi Model SIUUL dalam Pembelajaran Keterampilan Sebagai Pemandu Wisata Pada Mahasiswa Program Studi Manajemen Amelia Alvina Dewi; Muhammad Daffanda Fadilla; Muhammad Renvil; Sherli Indah Lestari; Shintiana Rahman; Sri Watini
ENGGANG: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Vol. 5 No. 2 (2025): JUNI:ENGGANG: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/enggang.v5i2.22130

Abstract

The SIUUL (Simak-Ucap-Ulang) model is a systematic reading and speaking learning model based on Islamic values and based on human excellence as a creature of God Almighty who is given the logic of thinking and common sense with moral, religious and ethical values in harmony. The SIUUL (Simak-Ucap-Ulang) model is designed to improve skills in learning as well as being a tour guide. The purpose in making this research is to find out about the implementation of the SIUUL (Simak-Ucap-Ulang) model in learning management students as tour guides. The method used in this research is descriptive qualitative. The results of this study indicate that the application of the SIUUL (Simak-Ucap-Ulang) model is effective for learning management study program students in improving skills as tour guide.
PENGARUH KUALITAS KONTEN DAN FREKUENSI POSTINGAN TERHADAP LOYALITAS PENGIKUT PADA KONTEN KREATOR TIKTOK (STUDI KASUS PADA MAHASISWA FEB UNIVERSITAS PANCASAKTI BEKASI) Amelia Alvina Dewi; Sugeng Prayetno; Moh. Taufan Nugroho
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 2: September 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i2.11287

Abstract

This study aims to analyze the influence of content quality and posting frequency on follower loyalty among TikTok content creators, focusing on students of the Faculty of Economics and Business at Pancasakti University Bekasi. As a short video-based social media platform, TikTok has a significant impact on audience engagement, making content strategy a crucial factor in building follower loyalty. This research employs a quantitative approach, with data collected through questionnaires distributed to 90 respondents. Data analysis was conducted using multiple linear regression. The results indicate that both content quality and posting frequency have a positive and significant influence on follower loyalty. Posting frequency has a greater impact compared to content quality, with a coefficient of determination value of 61.7%. These findings emphasize that TikTok creators need to pay attention to both the quality and consistency of their content uploads. Both factors have proven effective in building engagement, interaction, and loyalty among followers, particularly among young users such as university students.
Co-Authors Adelina Suryati Ananda Rachma Alfiana Asyifa Kusniah Ira Tarsinah Moh. Taufan Nugroho Muhammad Daffanda Fadilla Muhammad Renvil Sherli Indah Lestari Shintiana Rahman Sintiana Rahman Sri Watini Sugeng Prayetno Syafitri Dewi Irnawati