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All Journal JURNAL MAHAJANA INFORMASI Jurnal Sains Teknologi dan Sistem Informasi Jurnal Pengabdian Kepada Masyarakat
Ariwibowo, Suminar
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Rancang Bangun Aplikasi Penyedia Jasa Perawatan Ibu Pasca Melahirkan Berbasis Website Chayani, Chandri; Palisatter, Ferry; Hanes, Hanes; Ariwibowo, Suminar
Jurnal Mahajana Informasi Vol 7 No 1 (2022): JURNAL MAHAJANA INFORMASI
Publisher : Universitas Sari Mutiara Indonesia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jurnalmi.v7i1.2917

Abstract

Dalam menjalani persalinan normal maupun sesar, ibu setelah melahirkan kerap mengalami beberapa dampak yang mampu menurunkan kesehatan dari ibu itu sendiri setelah melahirkan. Perlu adanya suatu penyedia jasa perawatan untuk ibu pasca melahirkan yang membantu merawat bayi yang baru lahir serta membimbing ibu mengenai asupan bayi. Dengan semakin berkembangnya teknologi sekarang tentu saja bukan lagi hal yang aneh untuk menemukan penyedia jasa perawatan melalui aplikasi, termasuk penyedia jasa perawatan ibu pasca melahirkan. Aplikasi yang dibuat diharapkan mampu meninformasikan jasa-jasa yang diberikan, mempercepat proses pemesanan untuk mempermudah pelanggan, melakukan pembayaran dengan kartu kredit ataupun e-wallet, serta telah bekerja sama dengan rumah sakit ataupun BPJS untuk mempermudah akses layanan kesehatan.
Evaluasi Keberhasilan Aplikasi CapCut dalam Pembuatan Video Promosi Produk: Pendekatan DeLone and McLean Riche, Riche; Jepronel Saragih; Chandra, Wenripin; Ariwibowo, Suminar; Napitupulu, Segar
SATESI: Jurnal Sains Teknologi dan Sistem Informasi Vol. 5 No. 1 (2025): April 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian ALGERO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/satesi.v5i1.4181

Abstract

CapCut is a popular video editing application among young people due to its diverse features and ease of use. This application is widely used for creating product promotional videos; however, several limitations affect user experience. Some common issues include video compression when uploaded from a PC, features experiencing bugs, and restrictions on using music outside the application. Therefore, this study aims to analyze the functionality of the CapCut application in supporting promotional video creation using the DeLone and McLean model.  Data collection was conducted online using the purposive sampling method, focusing on online business owners in North Sumatra. The total number of eligible respondents analyzed was 156, based on the Slovin formula. The collected data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software.  The results indicate that system quality and the level of application usage have a positive and significant impact on user satisfaction. Furthermore, user satisfaction significantly contributes to the net benefits gained from using the application. However, the analysis also reveals that direct application usage does not significantly contribute to net benefits perceived by users.  These findings suggest that improving system quality and user experience are key factors in enhancing the benefits of CapCut for users in creating promotional videos. 
Optimalisasi Pemasaran Digital dalam Meningkatkan Adopsi Perangkat Lunak Pemantau Produktivitas pada PT XYZ Ali Akbar Lubis; Belferik, Ronald; Ariwibowo, Suminar; Riche, Riche; Pratama, Yudhistira Adhitya
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v5i1.4195

Abstract

In 2019, the trend of work-from-home or remote working began to be adopted by several companies in Indonesia. Along with this trend, there was a growing need for software that could monitor the performance of remote employees, one of which was Aplikasi ABC. To increase the adoption of this software, a digital marketing strategy based on observation was implemented, where its effectiveness was analyzed using data obtained from various marketing channels. This activity focuses on several online marketing strategies applied to enhance engagement, conversion rates, and brand awareness. The initial goal of the digital marketing campaign was to achieve an engagement and click-through rate of 5% of total impressions. However, by the end of 2019, the achieved rate was only 2.35%, primarily due to factors such as low brand awareness, less appealing ad designs, and ineffective headlines that failed to capture the target audience’s attention. Additionally, the campaign aimed for a 10% monthly increase in impressions with a marketing budget of less than IDR 5,000,000 per month. The analysis results indicate that advertising costs, SEO optimization, and landing page content quality significantly influence engagement growth and user conversion rates. From this activity, it can be concluded that a more effective digital marketing strategy requires optimized audience targeting, improved ad design quality, and the utilization of more targeted marketing channels. Moreover, well-optimized websites and landing pages can enhance customer retention and support successful user acquisition. These findings can serve as a foundation for developing more effective digital marketing strategies in the future.
Co-Authors Ali Akbar Lubis Belferik, Ronald Chandra, Wenripin Chayani, Chandri Hanes Hanes, Hanes Jepronel Saragih Napitupulu, Segar Palisatter, Ferry Riche Riche Yudhistira Adhitya Pratama