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All Journal VCD (Journal of Visual Communication Design) Visual Heritage: Jurnal Kreasi Seni dan Budaya Judikatif: Jurnal Desain Komunikasi Kreatif Jurnal Desain
Chaysalina, Inne
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Industrial & Manufacturing Engineering Social Sciences

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Journal : VCD (Journal of Visual Communication Design)

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Place Branding through Establishing IP Mascot to Increase Economy in Indonesia using Pentahelix Model Chaysalina, Inne
VCD: Journal of Visual Communication Design Vol. 8 No. 2 (2023): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i2.4099

Abstract

Indonesia has a diversity of cultures, each of which has its uniqueness. The characteristics of a region can be the basis for forming an Intellectual Property (IP) in the form of a mascot. The presence of an IP Mascot can improve the branding performance of the region. This research uses a descriptive qualitative method with a literature review comparing several case study areas are discussed. This research will specifically discuss the benefits of IP Mascots as a means of communication in a region based on the case studies raised. Based on the results, an attractive mascot design can build a region's branding image because an attractive mascot will be easier for the public to remember. Mascots can also increase consumer appeal and familiarity with a region. This research will also discuss the form of recommendations for the participation of various parties using the Pentahelix Model. It refers to coordination and collaboration towards the synergy of Pentahelix Actors to implement the role of it at tourism locations that use IP Mascot as a form of promotional media.
Co-Designing Cultural Heritage: Case Studies of Chinese-Indonesian Identity Chaysalina, Inne; Dharmada, Glary
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5784

Abstract

The preservation of Chinese-Indonesian culture is increasingly challenged by urban development, generational shifts, and fragmented top-down policies. This study investigates how a collaborative design approach—grounded in participatory planning, stakeholder co-creation, and visual communication—can foster sustainable and inclusive cultural preservation. Using a qualitative multi-case study method, four culturally significant urban centers—Singkawang, Jambi, Surabaya, and Glodok—were analyzed. Data were collected from academic literature, government reports, and media sources, then thematically triangulated to reveal patterns of stakeholder-driven preservation. The findings show that Visual Communication Design plays a vital role in shaping cultural identity, amplifying narratives, and facilitating community dialogue through visual storytelling, media engagement, and identity design. A co-design framework is proposed to integrate cultural heritage into tourism, education, and urban revitalization. This research contributes practical strategies for inclusive heritage policies and supports the role of design in advancing Sustainable Development Goals related to culture and community.
Co-Authors Dharmada, Glary Hendi Thamrin Nadia, Catherine Rarasati, RR Annisa Sukarno, Ferry Agustian William Sanjaya