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FAKTOR YANG MEMPENGARUHI NIAT MENGGUNAKAN APLIKASI BELANJA SELULER DI KALANGAN GENERASI X: PENDEKATAN DENGAN APLIKASI UTAUT Rafki, Rafnelly; Lestari, Rinda; Nofriadi, Nofriadi; Oktarina, Yolanda; Mustika, Nova
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.1425

Abstract

Currently, the development of digital technology has an influence on all human lives, including shopping problems, namely online shopping applications. A lot of research has been done to study it, but there hasn't been much study of the factors that influence the intention to use online apps in generation X. So the purpose of this study is to study the factors that influence the intention to use mobile shopping applications among generation x, using the UTAUT application approach The method used is the UTAUT Model (Unified Theory of Acceptance and Use of Technology), the Integrated Theory of Acceptance and Use of Technology. The UTAUT model is used to be applied to the context of mobile shopping application use among Generation X. This research is a survey research using questionnaires as a data collection instrument. The sample is the Generation X Group who use smartphones and often do online shopping transactions. What influences a person's intention in the use of technology, it turns out to be between: 1) perception of ease of use, 2). perception of usefulness, 3). subjective norms, and 4). perception of quality. What influences a person's intention in the use of technology, it turns out to be between: 1) perception of ease of use, 2). perception of usefulness, 3). security, and 4). l. It can be concluded that the most significant factors in influencing the intention to use mobile shopping apps among Generation X are in terms of ease of use. This can be the basis for designing more effective marketing and promotion strategies for mobile shopping application service providers, and can help increase user satisfaction and strengthen consumer loyalty.
The Effect of Competence, Organizational Culture and Work Ethic on Work Productivity Nofriadi, Nofriadi; Rafki, Rafnelly; Oktarina, Yolanda
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2329

Abstract

Increased work productivity has significant implications for organizations, including revenue growth, greater profits, improved reputation, and the ability to attract and retain top talent.  Therefore, companies are constantly striving to understand the factors that affect the work productivity of employees. The relationship between competence, organizational culture, work ethic, and work productivity is still an area of ever-evolving research. Therefore, this study aims to investigate and further understand how these variables interact and impact each other in an organizational context. The research method used is a quantitative survey study with the use of questionnaires as a data collection instrument. The research sample consisted of employees in various divisions of the company. The data were analyzed using multiple linear regression analysis. The results showed that competence, organizational culture, and work ethic have a positive and significant influence on work productivity. These findings support the alternative hypotheses proposed in the study. The implication of the results of this study is that organizations can increase work productivity by paying attention to employee competency development, strengthening organizational culture that supports performance, and encouraging a positive work ethic. This research makes an important contribution in understanding the factors that affect work productivity and provides a foundation for recommendations for improvement in the context of human resource management and organizational culture.
Analysis of Ease of Use, Quality of Service and Promotion on Interest in Buying Using E-Wallet Fitria, Lailani; Khotimah, Khusnul; Yani, Ahmad; Rafki, Rafnelly; Oktarina, Yolanda; Nofriadi, Nofriadi
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2330

Abstract

This study aims to determine how much influence the variables of ease of use, service quality, and promotions have on consumer buying interest in making transactions using e-wallets. The method used is library research and qualitative description by examining various sources related to the research object. The results showed that as many as 876 respondents who used Shopeepay, OVO and Linkaja agreed in terms of ease of use, while 100 other respondents said that even if it is easy, it is not necessarily used. Furthermore, Gopay and Dana, with a total of 190 respondents, stated that there was a significant influence on the service quality variable. Followed by the promotion variable represented by all e-wallet users, with a total of 48 respondents saying that the majority of millennial users have no significant influence on purchase intention, but on the other hand, it has an influence on Gen Z. It can be concluded that the presence of an e-wallet has been widely used by the public in making transactions with various conveniences, quality and promotions provided, but in terms of usage, there are still many who have not explored the e-wallet, so it is hoped that this can be expanded further.
Investigating the Influence of Perceived Behavioral Control and Personal Innovativeness on the Adoption of Online Fashion Shopping among Generation X: A TAM Approach”: Rafki, Rafnelly; Ramadhani, Annisa Suci; Ali, Hapzi; Ratnasari, Sri Langgeng
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2949

Abstract

Online shopping has experienced rapid growth in the digital age, and understanding the factors influencing the adoption of online shopping by Generation X is becoming important for businesses such as e-commerce, marketers, and researchers. The purpose of the study was to understand the interaction between Perceived Behavioral Control and Personal Innovativeness in influencing the intention of online fashion shopping adoption in Generation X. This research is quantitative and qualitative, using the TAM approach. A sample of 50 Generation X men and women born between 1965 and the 1980s were users of online fashion shopping applications. Varibel X, there are 2 namely Perceived Behavioral Control and Personal Innovativeness. Variable Y, is the Intention to Use Online Fashion Shopping Apps. Data analysis uses simple correlation tests, and descriptive statistics such as mean, median, and standard deviation. Analyzed using SPSS statistical software. Data analysis includes validity and reliability tests. Instrument, descriptive analysis, and linear regression test to test the effect of the independent variable on the dependent variable. Personal Innovativeness positively influences the Intention to Use Online Fashion Shopping. It was found that Perceived Ease of Use had a significant influence on Intention to Use Online Fashion Shopping. Perceived Usefulness also positively affects the Intention to Use Online Fashion Shopping. Research shows that the factors of the TAM approach, namely Perceived Ease of Use, Perceived Usefulness, Perceived Behavioral Control, and Personal Innovativeness, have an important role in influencing Generation X's intention to adopt Online Fashion Shopping. The research can also provide valuable insights for e-commerce companies and fashion industry players in developing and improving online shopping applications that are more attractive and easy to use for Generation X.
Analisis Hambatan dan Peluang Akses Pembiayaan bagi UMKM Perempuan: Studi Kasus Kota Padang Nofriadi, Nofriadi; Elfiswandi, Elfiswandi; Rafki, Rafnelly; Lusiana, Lusiana
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 1 No. 3 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v1i3.203

Abstract

Pada era dinamis ekonomi global, Usaha Mikro, Kecil, dan Menengah (UMKM) yang dimiliki oleh perempuan semakin menjadi fokus utama. Meskipun memiliki peran penting dalam perekonomian lokal dan inklusi sosial, UMKM perempuan masih menghadapi sejumlah hambatan yang menghambat pertumbuhan dan pengembangan bisnis mereka. Penelitian ini bertujuan untuk menganalisis hambatan dan peluang akses pembiayaan bagi UMKM perempuan di Kota Padang. Melalui pendekatan kombinasi kuantitatif dan kualitatif, data primer dikumpulkan melalui kuesioner dan wawancara terstruktur dari 125 unit UMKM perempuan. Hasilnya menunjukkan bahwa UMKM perempuan di Kota Padang umumnya aktif dalam skala usaha mikro dengan dominasi sektor penyedia akomodasi dan makanan minuman. Kendala-kendala utama dalam akses pembiayaan termasuk kurangnya jaminan, rendahnya tingkat literasi keuangan, serta norma budaya dan peran ganda yang dihadapi oleh perempuan dalam masyarakat. Meskipun demikian, terdapat peluang untuk meningkatkan akses pembiayaan melalui program pelatihan khusus, pembangunan jaringan antara UMKM perempuan dan lembaga keuangan, serta inovasi kebijakan. Dengan langkah-langkah ini, diharapkan bahwa akses pembiayaan bagi UMKM perempuan dapat ditingkatkan secara signifikan, memberikan dampak positif bagi pertumbuhan ekonomi yang lebih inklusif dan berkelanjutan.
Hubungan Penerapan Patient Safety dengan Kepuasan Pasien di Ruangan Rawat Inap Bedah RSUD dr. Achmad Mochtar Kota Bukittinggi Tahun 2023 Oktarina, Yolanda; Nofriadi, Nofriadi; Rafki, Rafnelly; Syafwandi, Syafwandi
Journal of Economics, Assets, and Evaluation Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v2i2.331

Abstract

Keselamatan pasien (Patient Safety) yaitu tidak adanya bahaya yang dapat dicegah pada pasien selama proses perawatan kesehatan dan pengurangan resiko bahaya yang tidak perlu terkait dengan perawatan kesehatan seminimal mungkin. Penerapan Patient safety merupakan salah satu komponen penting yang menyebabkan rasa ketidakpuasan. Berdasarkan laporan ruangan rawat inap bedah RSAM Bukittinggi tentang kepuasan pasien masih < 90%. Tujuan penelitian ini yaitu untuk mengetahui hubungan penerapan patient safety dengan kepuasan pasien di ruangan rawat inap bedah RSUD Dr. Achmad Mochtar Kota Bukittinggi Tahun 2023. Jenis penelitian ini adalah kuantitatif dengan pendekatan cros sectional. Populasi dalam penelitian ini 115 responden dengan jumlah sampel 53 responden, penelitian menggunakan Teknik probabily sampling dengan simple random sampling. Data dianalisis dengan menggunakan uji chi square. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara penerapan patient safety berdasarkan identifikasi pasien p-value 0,001, komunikasi efektif p-value 0.007 dengan kepuasan pasien di ruangan rawat inap bedah RSAM Bukittinggi. Dan terdapat tidak ada hubungan yang signifikan antara penerapan patient safety berdasarkan pengurangan risiko infeksi p-value 0,108, pengurangan risiko cidera p-value 0,066. Diharapkan kepada perawat selalu menerapkan penerapan patient safety yang baik sehingga mampu meningkatkan kepuasan pasien dan meningkatkan mutu pelayanan rumah sakit.
Interpersonal Communication Relationship of Parents with the Motivation to Learn Public Elementary School Students in Sungai Penuh City Oktarina, Yolanda; Prayogo, Dani; Ali, Hapzi; Rafki, Rafnelly; Nofriadi, Nofriadi; Lestari, Rinda; Yani, Ahmad; Fitria, Lailani; Khotimah, Khusnul
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2323

Abstract

Communication is the process by which two or more people exchange information with each other, which in turn will arrive at a deep mutual understanding (Hafied cangara 2017). Man is inseparable from the process of communication, because man is a social creature and always needs others in his life. Communication in the family is one that affects the life circumstances of each family member, because the education carried out in the family environment by parents to their children is reflected through communication activities that take place face-to-face between parents and children. The purpose of this study was to determine the relationship between parents' interpersonal communication with the learning motivation of elementary school students in Sungai Penuh city. This type of research is a correlational descriptive researcher with a quantitative approach. The study used a survey method by distributing questionnaires to the object of research as many as 100 respondents who were elementary school students in Sungai Full city. The sampling technique used is the simple random sampling quota technique. Social integration theory is used to analyze research. The data analysis used was linear regression analysis There was a relationship between parents' interpersonal communication and student learning motivation, with a relationship of 22.5%. The regression coefficient x is 0.614. That is, every addition of 1 value of interpersonal communication, the value of learning motivation increases by 0.614.