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FAKTOR YANG MEMPENGARUHI NIAT MENGGUNAKAN APLIKASI BELANJA SELULER DI KALANGAN GENERASI X: PENDEKATAN DENGAN APLIKASI UTAUT Rafki, Rafnelly; Lestari, Rinda; Nofriadi, Nofriadi; Oktarina, Yolanda; Mustika, Nova
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.1425

Currently, the development of digital technology has an influence on all human lives, including shopping problems, namely online shopping applications. A lot of research has been done to study it, but there hasn't been much study of the factors that influence the intention to use online apps in generation X. So the purpose of this study is to study the factors that influence the intention to use mobile shopping applications among generation x, using the UTAUT application approach The method used is the UTAUT Model (Unified Theory of Acceptance and Use of Technology), the Integrated Theory of Acceptance and Use of Technology. The UTAUT model is used to be applied to the context of mobile shopping application use among Generation X. This research is a survey research using questionnaires as a data collection instrument. The sample is the Generation X Group who use smartphones and often do online shopping transactions. What influences a person's intention in the use of technology, it turns out to be between: 1) perception of ease of use, 2). perception of usefulness, 3). subjective norms, and 4). perception of quality. What influences a person's intention in the use of technology, it turns out to be between: 1) perception of ease of use, 2). perception of usefulness, 3). security, and 4). l. It can be concluded that the most significant factors in influencing the intention to use mobile shopping apps among Generation X are in terms of ease of use. This can be the basis for designing more effective marketing and promotion strategies for mobile shopping application service providers, and can help increase user satisfaction and strengthen consumer loyalty.

Examining Pragmatic Features in Tiktok Live Advertisement: A Case Study of Direct Selling Practices Natrio, Yeyep; Lestari, Rinda
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2725

This study explores pragmatic strategies in Tiktok Live advertisements to understand how sellers influence consumer purchasing decisions through direct sales. Employing a qualitative approach and a case study design, data were collected from two Tiktok Live ad videos featuring apparel and bags. The analysis focused on observing interactions between sellers and viewers, with an emphasis on the use of deixis, implicatures, presuppositions, and speech acts. The findings indicate that the use of personal and spatial deixis, hidden implicatures, presuppositions, as well as directive and commissive speech acts, is highly effective in capturing attention and driving purchases. Additionally, the study identifies “Directive Acts” as the dominant pragmatic category, with a total frequency of 38, indicating that directive actions (commands and instructions) are the most prevalent pragmatic strategy in direct selling on Tiktok Live. Language strategies such as creating urgency, personalizing interactions, and providing detailed product descriptions enhance viewer engagement. Positive viewer responses to various communication strategies underscore the success of direct sales campaigns. This research identified effective communication patterns in Tiktok Live ads and provides practical guidelines for sellers to enhance their communication skills on e-commerce platforms, thereby enriching linguistic pragmatic studies in the context of digital marketing.

Empowerment of Harapan Farmer Group through Innovation of Processed Orange Peel Products in Baruah Gunuang, Payakumbuh Suryani; Rahim, Farida; Andri, Gus; Arikhman, Nova; Lestari, Rinda
Majalah Ilmiah UPI YPTK Vol. 32 (2025) No. 1
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jmi.v32i1.175

This community service was carried out at the Harapan Farmers Group in Jorong Baruah Gunuang, Bukit Barisan District, which faces the problem of low income and lack of utilization of orange peel waste. This activity aims to increase people's income through: 1) innovation in processing orange peel into products of economic value, such as candied orange peel, orange jam, orange jelly, and natural pesticides. Next 2) knowledge of processing management and the results of innovation. The methods used include counseling, training, and direct assistance to members of farmer groups. The results of the activity showed an increase in knowledge from 42% to 91% and members had skills in processing orange peels, as well as orange juice, from the leftover oranges selected from sales to middlemen. So the formation of several innovative orange-based products, as well as the emergence of new business opportunities that have the potential to increase group income. Likewise, there is already a brand of the product and is in the process of obtaining a PIRT permit from the Health Office. This service activity proves that the use of orange peel waste not only reduces environmental problems, but is also able to provide economic added value for the community.often presented separate from the article, so it must be able to stand alone.

Factors Affecting Carbon Emission Disclosure And Its Impact On Company Financial Performance (Study Of Energy Sector Companies Listed On The IDX In 2020-2022) Lestari, Rinda; Mukhzarudfa, Mukhzarudfa; Kusumastuti, Ratih
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 6 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i6.115

This research aims to determine the influence of carbon performance, environmental costs, and green product innovation on carbon emission disclosure and its impact on financial performance (a case study of Energy Sector Companies Listed on the IDX in 2020-2022). The population in the research is energy sector companies listed on the BEI in 2020-2022. The research sample was selected using a purposive sampling technique, namely a sample determination technique using predetermined criteria, so that a total sample of 54 research samples was obtained. This research method uses quantitative methods. This research uses secondary data obtained through the publication of financial reports, annual reports and sustainability reports for each energy sector company listed on the Indonesia Stock Exchange (BEI). The research results show that carbon performance and green product innovation have a positive and significant effect on carbon emissions disclosure. Environmental costs have a negative but not significant effect on carbon emissions disclosure. Carbon performance has a negative and significant effect on financial performance. Environmental costs have a positive and significant effect on financial performance. Green product innovation has a negative but not significant effect on financial performance. Disclosure of carbon emissions has a positive and significant effect on financial performance. Carbon performance and green product innovation have a positive and significant effect on financial performance through carbon emission disclosure. Environmental costs have a negative but insignificant effect on financial performance through carbon emission disclosure.

Factors Affecting Carbon Emission Disclosure And Its Impact On Company Financial Performance (Study Of Energy Sector Companies Listed On The IDX In 2020-2022) Lestari, Rinda; Mukhzarudfa, Mukhzarudfa; Kusumastuti, Ratih
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 6 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i6.115

This research aims to determine the influence of carbon performance, environmental costs, and green product innovation on carbon emission disclosure and its impact on financial performance (a case study of Energy Sector Companies Listed on the IDX in 2020-2022). The population in the research is energy sector companies listed on the BEI in 2020-2022. The research sample was selected using a purposive sampling technique, namely a sample determination technique using predetermined criteria, so that a total sample of 54 research samples was obtained. This research method uses quantitative methods. This research uses secondary data obtained through the publication of financial reports, annual reports and sustainability reports for each energy sector company listed on the Indonesia Stock Exchange (BEI). The research results show that carbon performance and green product innovation have a positive and significant effect on carbon emissions disclosure. Environmental costs have a negative but not significant effect on carbon emissions disclosure. Carbon performance has a negative and significant effect on financial performance. Environmental costs have a positive and significant effect on financial performance. Green product innovation has a negative but not significant effect on financial performance. Disclosure of carbon emissions has a positive and significant effect on financial performance. Carbon performance and green product innovation have a positive and significant effect on financial performance through carbon emission disclosure. Environmental costs have a negative but insignificant effect on financial performance through carbon emission disclosure.

THE POTENTIAL OF VIRGIN COCONUT OIL (VCO) CAN INHIBIT THE DEVELOPMENT OF TUBERCULOSIS BACTERIA Suryani, Suryani; Lestari, Rinda; Rosita, Betti; Marisa, Marisa; Slamet, Nangsih Sulastri; Mardhatillah
JURNAL KATALISATOR Vol. 9 No. 1 (2024): Jurnal Katalisator Volume 9 No.1, April 2024
Publisher : LLDIKTI X Sumbar, Riau, Jambi, Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/katalisator.v9i1.3025

Virgin Coconut Oil (VCO) contains biochemical components, namely peptides called bacteriocins and can inhibit the growth of pathogenic bacteria. Tuberculosis (TB) is a disease caused by the pathogenic bacterium Mycobacterium tuberculosis. It has been widely studied that the potential of VCO to inhibit the growth of pathogenic bacteria such as inhibiting the growth of bacteria that cause Otitis Media Suppurative Khronis, such as Staphilocoous aureus, Staphilococcus edpidermidis, Klebsiella, Proteus, Pseudomanas aureginosa and others. But not many have studied the potential of Virgin Coconut oil to inhibit the growth of pathogenic bacteria that cause tuberculosis. Tuberculosis is very dangerous, because it attacks the lungs and other parts of the body, and is the leading cause of death worldwide. If VCO has the potential to inhibit the growth of pathogenic bacteria that cause tuberculosis, then the risk of death can be reduced. The purpose of this study is to study the potential of virgin coconut oil (VCO) to inhibit the development of tuberculosis bacteria. This research was conducted at the Chemistry Laboratory and Molecular Biology Laboratory of Perintis University Indonesia. The sample was the sputum of 5 TB patients from Pariaman Hospital, to be isolated for pathogenic bacteria. VCO is made by fermentation without the addition of a stater. It turns out that the bacteria isolated from sputum are Mycobacterium tuberculosis. VCO has the ability to inhibit the bacteria that cause tuberculosis, according to its concentration, the largest is at a concentration of 100%. Its antioxidant ability is among the weak ones. In general, VCO can be concluded that VCO has the potential to reduce the consequences of death.

Interpersonal Communication Relationship of Parents with the Motivation to Learn Public Elementary School Students in Sungai Penuh City Oktarina, Yolanda; Prayogo, Dani; Ali, Hapzi; Rafki, Rafnelly; Nofriadi, Nofriadi; Lestari, Rinda; Yani, Ahmad; Fitria, Lailani; Khotimah, Khusnul
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2323

Communication is the process by which two or more people exchange information with each other, which in turn will arrive at a deep mutual understanding (Hafied cangara 2017). Man is inseparable from the process of communication, because man is a social creature and always needs others in his life. Communication in the family is one that affects the life circumstances of each family member, because the education carried out in the family environment by parents to their children is reflected through communication activities that take place face-to-face between parents and children. The purpose of this study was to determine the relationship between parents' interpersonal communication with the learning motivation of elementary school students in Sungai Penuh city. This type of research is a correlational descriptive researcher with a quantitative approach. The study used a survey method by distributing questionnaires to the object of research as many as 100 respondents who were elementary school students in Sungai Full city. The sampling technique used is the simple random sampling quota technique. Social integration theory is used to analyze research. The data analysis used was linear regression analysis There was a relationship between parents' interpersonal communication and student learning motivation, with a relationship of 22.5%. The regression coefficient x is 0.614. That is, every addition of 1 value of interpersonal communication, the value of learning motivation increases by 0.614.

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