Garuda - Garba Rujukan Digital

FAKTOR YANG MEMPENGARUHI NIAT MENGGUNAKAN APLIKASI BELANJA SELULER DI KALANGAN GENERASI X: PENDEKATAN DENGAN APLIKASI UTAUT Rafki, Rafnelly; Lestari, Rinda; Nofriadi, Nofriadi; Oktarina, Yolanda; Mustika, Nova
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.1425

Currently, the development of digital technology has an influence on all human lives, including shopping problems, namely online shopping applications. A lot of research has been done to study it, but there hasn't been much study of the factors that influence the intention to use online apps in generation X. So the purpose of this study is to study the factors that influence the intention to use mobile shopping applications among generation x, using the UTAUT application approach The method used is the UTAUT Model (Unified Theory of Acceptance and Use of Technology), the Integrated Theory of Acceptance and Use of Technology. The UTAUT model is used to be applied to the context of mobile shopping application use among Generation X. This research is a survey research using questionnaires as a data collection instrument. The sample is the Generation X Group who use smartphones and often do online shopping transactions. What influences a person's intention in the use of technology, it turns out to be between: 1) perception of ease of use, 2). perception of usefulness, 3). subjective norms, and 4). perception of quality. What influences a person's intention in the use of technology, it turns out to be between: 1) perception of ease of use, 2). perception of usefulness, 3). security, and 4). l. It can be concluded that the most significant factors in influencing the intention to use mobile shopping apps among Generation X are in terms of ease of use. This can be the basis for designing more effective marketing and promotion strategies for mobile shopping application service providers, and can help increase user satisfaction and strengthen consumer loyalty.

Examining Pragmatic Features in Tiktok Live Advertisement: A Case Study of Direct Selling Practices Natrio, Yeyep; Lestari, Rinda
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2725

This study explores pragmatic strategies in Tiktok Live advertisements to understand how sellers influence consumer purchasing decisions through direct sales. Employing a qualitative approach and a case study design, data were collected from two Tiktok Live ad videos featuring apparel and bags. The analysis focused on observing interactions between sellers and viewers, with an emphasis on the use of deixis, implicatures, presuppositions, and speech acts. The findings indicate that the use of personal and spatial deixis, hidden implicatures, presuppositions, as well as directive and commissive speech acts, is highly effective in capturing attention and driving purchases. Additionally, the study identifies “Directive Acts” as the dominant pragmatic category, with a total frequency of 38, indicating that directive actions (commands and instructions) are the most prevalent pragmatic strategy in direct selling on Tiktok Live. Language strategies such as creating urgency, personalizing interactions, and providing detailed product descriptions enhance viewer engagement. Positive viewer responses to various communication strategies underscore the success of direct sales campaigns. This research identified effective communication patterns in Tiktok Live ads and provides practical guidelines for sellers to enhance their communication skills on e-commerce platforms, thereby enriching linguistic pragmatic studies in the context of digital marketing.

Empowerment of Harapan Farmer Group through Innovation of Processed Orange Peel Products in Baruah Gunuang, Payakumbuh Suryani; Rahim, Farida; Andri, Gus; Arikhman, Nova; Lestari, Rinda
Majalah Ilmiah UPI YPTK Vol. 32 (2025) No. 1
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

This community service was carried out at the Harapan Farmers Group in Jorong Baruah Gunuang, Bukit Barisan District, which faces the problem of low income and lack of utilization of orange peel waste. This activity aims to increase people's income through: 1) innovation in processing orange peel into products of economic value, such as candied orange peel, orange jam, orange jelly, and natural pesticides. Next 2) knowledge of processing management and the results of innovation. The methods used include counseling, training, and direct assistance to members of farmer groups. The results of the activity showed an increase in knowledge from 42% to 91% and members had skills in processing orange peels, as well as orange juice, from the leftover oranges selected from sales to middlemen. So the formation of several innovative orange-based products, as well as the emergence of new business opportunities that have the potential to increase group income. Likewise, there is already a brand of the product and is in the process of obtaining a PIRT permit from the Health Office. This service activity proves that the use of orange peel waste not only reduces environmental problems, but is also able to provide economic added value for the community.often presented separate from the article, so it must be able to stand alone.

Factors Affecting Carbon Emission Disclosure And Its Impact On Company Financial Performance (Study Of Energy Sector Companies Listed On The IDX In 2020-2022) Lestari, Rinda; Mukhzarudfa, Mukhzarudfa; Kusumastuti, Ratih
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 6 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i6.115

This research aims to determine the influence of carbon performance, environmental costs, and green product innovation on carbon emission disclosure and its impact on financial performance (a case study of Energy Sector Companies Listed on the IDX in 2020-2022). The population in the research is energy sector companies listed on the BEI in 2020-2022. The research sample was selected using a purposive sampling technique, namely a sample determination technique using predetermined criteria, so that a total sample of 54 research samples was obtained. This research method uses quantitative methods. This research uses secondary data obtained through the publication of financial reports, annual reports and sustainability reports for each energy sector company listed on the Indonesia Stock Exchange (BEI). The research results show that carbon performance and green product innovation have a positive and significant effect on carbon emissions disclosure. Environmental costs have a negative but not significant effect on carbon emissions disclosure. Carbon performance has a negative and significant effect on financial performance. Environmental costs have a positive and significant effect on financial performance. Green product innovation has a negative but not significant effect on financial performance. Disclosure of carbon emissions has a positive and significant effect on financial performance. Carbon performance and green product innovation have a positive and significant effect on financial performance through carbon emission disclosure. Environmental costs have a negative but insignificant effect on financial performance through carbon emission disclosure.

Factors Affecting Carbon Emission Disclosure And Its Impact On Company Financial Performance (Study Of Energy Sector Companies Listed On The IDX In 2020-2022) Lestari, Rinda; Mukhzarudfa, Mukhzarudfa; Kusumastuti, Ratih
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 6 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i6.115

This research aims to determine the influence of carbon performance, environmental costs, and green product innovation on carbon emission disclosure and its impact on financial performance (a case study of Energy Sector Companies Listed on the IDX in 2020-2022). The population in the research is energy sector companies listed on the BEI in 2020-2022. The research sample was selected using a purposive sampling technique, namely a sample determination technique using predetermined criteria, so that a total sample of 54 research samples was obtained. This research method uses quantitative methods. This research uses secondary data obtained through the publication of financial reports, annual reports and sustainability reports for each energy sector company listed on the Indonesia Stock Exchange (BEI). The research results show that carbon performance and green product innovation have a positive and significant effect on carbon emissions disclosure. Environmental costs have a negative but not significant effect on carbon emissions disclosure. Carbon performance has a negative and significant effect on financial performance. Environmental costs have a positive and significant effect on financial performance. Green product innovation has a negative but not significant effect on financial performance. Disclosure of carbon emissions has a positive and significant effect on financial performance. Carbon performance and green product innovation have a positive and significant effect on financial performance through carbon emission disclosure. Environmental costs have a negative but insignificant effect on financial performance through carbon emission disclosure.

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