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All Journal Rawa Sains: Jurnal Sains STIPER Amuntai Jurnal Pusat Akses Kajian Manajemen International Journal of Management Analytics (IJMA)
Nefrida
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Feasibility Analysis of Boba Drink Business in Pekanbaru Fahrozi, Muhammad; Anggraini, Nia; Nefrida; Zain, Irsyadi; Afwa, Awliya
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2169

Abstract

This study aims to evaluate and analyze the feasibility of developing the Boba Drink business to minimize future risks. The research uses feasibility analysis methods focusing on market and marketing aspects, legal aspects, technical and technological aspects, financial and economic aspects, and management and human resource aspects. The study employs qualitative approaches, collecting data through market surveys, financial analysis, and expert interviews over a six-month observation period. The results indicate that the Boba Drink business is viable and feasible to run, with strong potential in the Pekanbaru market. The findings provide valuable insights for entrepreneurs and investors considering similar ventures.
Fitur Live Streaming dan Promosi: Apakah Berpengaruh terhadap Minat Beli pada Tiktok Shop? Akbar, Y Rahmat; Nefrida; Putri, Anisa; Rahmadani, Auliya; Safitri, Dira Yani; Fadhillah, M Rizki
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 1 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

This study aims to analyze the influence of live streaming features and promotional activities on purchase intention on the TikTok Shop platform. The background of this research stems from the rising trend of using social media as a means of online shopping, particularly among university students who are highly connected to digital technology. A quantitative approach was employed using a survey method. Primary data were collected through questionnaires distributed to 100 respondents who actively use TikTok Shop. The analytical technique used in this study is multiple linear regression to examine the effect of each independent variable on the dependent variable. The findings indicate that the live streaming feature significantly influences students’ purchase intentions. The direct interaction enabled by live streaming enhances trust, engagement, and perceived value of the products. The study concludes that live streaming and promotional strategies are effective in increasing purchase intention among university students. Therefore, businesses on TikTok Shop are encouraged to maximize the use of live streaming features and design attractive promotions tailored to the characteristics of young consumers.
Keberlanjutan Perkebunan Kelapa Sawit Rakyat di Provinsi Riau Dalam Kawasan Resapan Air Berdasarkan Legalitas dan Produktivitas Mustofa, Riyadi; Backe, Riati; Nefrida; Apriyanto, Mulono
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 13 No 2 (2023): Vol 13 No 2 (2022): Edisi Desember 2023
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v13i2.267

Abstract

Salah satu strategi perencanaan penggunaan lahan di sektor pertanian adalah dengan menerapkan sistem pertanian berkelanjutan dan menjamin ketersediaan serta akses terhadap sumber daya lahan dan air secara berkelanjutan, berdasarkan kearifan lokal. Sasaran yang diharapkan petani pad sub sector perkebunan (pekebun) mampu melakukan pengolahan lahan dan penguasaan aplikasi teknologi ramah lingkungan bagi petani. Penetapan kawasan resapan air sebagai bagian kawasan lindung tidak relevan dengan kondisi eksisting sebelum penetapan. Metode penelitian menggunakan analisis spasial dan usahatani. Hasil analisis spasial menunjukan bahwa lahan responden yang berada dalam kawaan resapan air tidak berada dalam Kawasan hutan, telah meliliki Sertipikat Hak Milik, produktivitas lahan 20,04 ha/ha/thn. Kesimpulan dari penelitian ini menunjukan bahwa keberadaan lahan perkebunan kelapa sawit rakyat yang berada dalam Kawasan resapan air memenuhi indicator keberlanjutan. sehingga penetapa kawasan resapan air perlu ditinjau kembali atau perlu dilakukan perubahan
Co-Authors Afwa, Awliya Akbar, Y Rahmat Anisa Putri Apriyanto, Mulono Backe, Riati Fadhillah, M Rizki Muhammad Fahrozi, Muhammad Mustofa, Riyadi Nia Anggraini Rahmadani, Auliya Safitri, Dira Yani Zain, Irsyadi