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All Journal Menara Ilmu Tasnim Journal for Community Service Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Bansi (Jurnal Bisnis Manajemen Akuntansi) Jurnal Pusat Akses Kajian Manajemen AMMA : Jurnal Pengabdian Masyarakat International Journal of Management Analytics (IJMA)
Zain, Irsyadi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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PENGARUH PRODUK, HARGA, PROMOSI TERHADAP KEPUTUSAN PELANGGAN DILIHAT PADA PERSEPEKTIF EKONOMI ISLAM (STUDI KASUS PADA USAHA JAHIT DI KOTA PEKANBARU) Zain, Irsyadi
Menara Ilmu Vol 12, No 3 (2018): Vol. XII No. 3 April 2018
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v12i3.710

Abstract

Tujuan yang diharapkan pada penelitian ini adalah untuk mengetahui danmelakukan analisis pengaruh produk terhadap keputusan pelanggan yang dilihat padaperspektif ekonomi islam studi kasus pada usaha jahit di kota Pekanbaru, untukmengetahui dan melakukan analisis pengaruh harga terhadap keputusan pelanggan yangdilihat pada perspektif ekonomi islam studi kasus pada usaha jahit di kota Pekanbaru,untuk mengetahui dan melakukan analisis pengaruh promosi terhadap keputusanpelanggan yang dilihat pada perspektif ekonomi islam studi kasus pada usaha jahit di kotaPekanbaru, untuk mengetahui dan melakukan analisis pengaruh produk, harga danpromosi terhadap keputusan pelanggan yang dilihat pada perspektif ekonomi islam studikasus pada usaha jahit di kota Pekanbaru. Hasil penelitian ini menghasilkan bahwasecara parsial bahwa produk dan harga berpengaruh terhadap terhadap keputusanpelanggan yang dilihat pada perspektif ekonomi islam studi kasus pada usaha jahit di kotaPekanbaru, sedangkan secara simultan produk, harga dan promosi berpengaruh terhadapterhadap keputusan pelanggan yang dilihat pada perspektif ekonomi islam studi kasuspada usaha jahit di kota PekanbaruKeywords : Produk, Harga, Promosi dan Keputusan Pembelian
Feasibility Analysis of Boba Drink Business in Pekanbaru Fahrozi, Muhammad; Anggraini, Nia; Nefrida; Zain, Irsyadi; Afwa, Awliya
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 3 (2024): July 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i3.2169

Abstract

This study aims to evaluate and analyze the feasibility of developing the Boba Drink business to minimize future risks. The research uses feasibility analysis methods focusing on market and marketing aspects, legal aspects, technical and technological aspects, financial and economic aspects, and management and human resource aspects. The study employs qualitative approaches, collecting data through market surveys, financial analysis, and expert interviews over a six-month observation period. The results indicate that the Boba Drink business is viable and feasible to run, with strong potential in the Pekanbaru market. The findings provide valuable insights for entrepreneurs and investors considering similar ventures.
Analisis Pengaruh Strategi Pemasaran Terhadap Daya Saing Bisnis Laundry dengan Pendekatan SWOT (Studi Kasus pada Laundry Kota Pekanbaru) Zain, Irsyadi; Richardo, Daniel; Silalahi, Nora Karlina; Lee, Richson; Sabrina, Reyhan; Aprillia, Nuri Dilla
Jurnal BANSI - Jurnal Bisnis Manajemen Akutansi Vol. 4 No. 1 (2024)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/bns.v4i1.890

Abstract

Penelitian ini menggunakan analisis SWOT (Strengths, Weaknesses, Opportunities, dan Threats) untuk mengkaji bagaimana teknik pemasaran mempengaruhi kapasitas industri cuci untuk bersaing. Utama Laundry di Kota Pekanbaru dijadikan sebagai subjek studi kasus. Melalui penggunaan wawancara mendalam, observasi, dan analisis dokumen, metodologi penelitian kualitatif digunakan. Analisis SWOT merupakan alat yang digunakan untuk mengetahui peluang dan ancaman, serta elemen internal dan eksternal (kekuatan dan kelemahan) yang mempengaruhi daya saing dan strategi pemasaran Utama Laundry. Temuan penelitian menunjukkan bahwa daya saing Utama Laundry dipengaruhi oleh taktik pemasaran yang menggabungkan bauran pemasaran (produk, harga, promosi, dan situs). Implikasi manajerial penelitian ini mencakup perlunya mengembangkan rencana pemasaran yang sesuai untuk meningkatkan daya saing industri laundry dengan memaksimalkan kelebihan dan kekuatan serta meminimalkan kelemahan dan ancamannya.
Asistensi Relawan Pajak Dalam Meningkatkan Kepatuhan Wajib Pajak Orang Pribadi Di Tax Center STIE Persada Bunda Tahun 2024 Jusmarni; Sofyan, Deviana; Hygi Prihastuti, Asepma; Adriyani, Annesa; Agusra, Dodi; Zain, Irsyadi; Akbar, Y Rahmat; Marlina, Tat; Chaarnaillan, A'ang
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 11 : Desember (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Taxes are mandatory levies which are one of the sources of state income which will be used for the development of the country and society based on applicable laws. A tax volunteer is someone who voluntarily contributes their time, energy, thoughts and expertise to play an active role in tax education activities. Tax volunteer assistance is one of the programs initiated by the Directorate General of Taxes (DJP) of the Ministry of Finance of the Republic of Indonesia in order to increase taxpayer compliance in carrying out their tax obligations. A tax center is an institution at a university that functions as a center for study, education, training and socialization of taxation to the campus environment, taxpayers and the community independently. This activity is a form of joint agreement program between the Directorate General of Taxes, Riau Regional Office and  the Persada Bunda College of Economics.
Pengolahan Limbah Kulit Pisang Menjadi Sabun Zain, Irsyadi; T. Arief Pahlevi Pasha; Salshadila, Nur
Tasnim Journal for Community Service Vol. 4 No. 1 (2023): Tasnim
Publisher : Anotero Lembaga Scientific Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55748/tasnim.v4i1.246

Abstract

Garbage is something left over from the daily activities of humans and nature that has not or no longer has the benefit of being used again. Pekanbaru City is one of the cities in Riau Province. Pekanbaru City has a population of 994,585 in 2021. With the existing population, Pekanbaru City is one of the cities that has a lot of waste generation. The annual amount of waste generation in Pekanbaru City is 1,488,423.65 tons. There are various types of waste in Pekanbaru City, food waste is the biggest contributor to waste generation in Pekanbaru City, one example is banana peel waste. Banana peel has some very good ingredients for the skin. The purpose of this research is to reduce waste in Pekanbaru City by making a business from banana peel waste which is processed into soap. The method used in this research is descriptive method with a qualitative approach and primary studies. The results of the research show that based on the Business Model Canvas and SWOT Analysis, creating a business from banana peel waste which is processed into soap can reduce the amount of waste in Pekanbaru City, especially banana peel waste
Pemberdayaan Masyarakat dalam Kepatuhan Pajak melalui Edukasi dan Asistensi Tax Center Akbar, Y Rahmat; Agusra, Dodi; Zain, Irsyadi; Sofyan, Deviana; Jusmarni, Jusmarni; Prihastuti, Asepma Hygi; Adriyani, Annesa
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v6i1.1806

Abstract

Kepatuhan wajib pajak merupakan salah satu faktor penting dalam optimalisasi penerimaan negara. Namun, tingkat kepatuhan pajak masyarakat Indonesia masih tergolong rendah, salah satunya akibat kurangnya pengetahuan dan kesadaran terhadap kewajiban perpajakan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kepatuhan wajib pajak melalui program edukasi dan asistensi pelaporan SPT Tahunan Pajak Penghasilan oleh Tax Center Universitas Persada Bunda Indonesia (UPBI) bekerja sama dengan Direktorat Jenderal Pajak (DJP) Kanwil Riau. Metode pelaksanaan menggunakan pendekatan partisipatif dengan melibatkan dosen dan mahasiswa sebagai relawan pajak. Kegiatan dilaksanakan selama satu bulan (1–28 Maret 2025) di kampus UPBI. Hasil kegiatan ini berkontribusi pada peningkatan kesadaran wajib pajak, dengan 82% memperoleh pemahaman baru tentang kewajiban pelaporan pajak dan 74% memiliki kepercayaan diri untuk melaporkan pajak secara mandiri melalui e-Filing. Selain itu, mahasiswa juga memperoleh pengalaman praktis dalam bidang perpajakan dan pelayanan publik.
Pengukuran Risiko dan Expected Value pada Keputusan Pemasaran Bancassurance di Industri Keuangan Akbar, Rahmat; Zain, Irsyadi; Nefrida
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 2 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

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Abstract

This study aims to analyze the influence of perceived risk, product benefits, and marketing communication quality on customers’ decisions to purchase bancassurance products using the expected value approach. This approach is employed to explain how customers evaluate the probabilities of potential benefits and risks before making decisions under conditions of uncertainty. Primary data were collected through a questionnaire that was validated using expert-based content validity and tested for reliability using Cronbach’s Alpha. Data were analyzed using descriptive techniques and decision analysis based on expected value. The results indicate that perceived risk, product benefits, and marketing communication quality significantly affect purchasing decisions, with communication quality emerging as the most dominant factor. A higher expected value significantly increases customers’ likelihood of choosing bancassurance products. These findings highlight the importance of transparent information, enhanced product benefits, and simplified risk structures in improving bancassurance marketing effectiveness. This study contributes to the development of risk-based marketing strategies in the financial industry and offers empirical insights for banks in designing more competitive marketing communications and protection products.
Co-Authors Adriyani, Annesa Agusra, Dodi Akbar, Rahmat Akbar, Y Rahmat Aprillia, Nuri Dilla Awliya Afwa A’ang Chaarnaillan Jusmarni Jusmarni, Jusmarni Lee, Richson Marlina, Tat Muhammad Fahrozi, Muhammad Nefrida Nia Anggraini Prihastuti, Asepma Hygi Richardo, Daniel Sabrina, Reyhan Salshadila, Nur Silalahi, Nora Karlina Sofyan, Deviana T. Arief Pahlevi Pasha