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Journal : MEANS (Media Informasi Analisa dan Sistem)

Analisis Niat dan Frekuensi Penggunaan Platform Social E-Commerce di Balikpapan Menggunakan Metode TAM Rahmi, Muhammad Nur; Utamajaya, Joy Nashar
MEANS (Media Informasi Analisa dan Sistem) Volume 9 Nomor 2
Publisher : LPPM UNIKA Santo Thomas Medan

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Abstract

This study analyzes the intention and frequency of using social e-commerce platforms in Balikpapan by employing the Technology Acceptance Model (TAM). The research focuses on understanding how perceived ease of use and perceived usefulness affect users' intentions to engage with these platforms and their actual usage frequency. Using a survey method, data were collected from 150 participants residing in Balikpapan. The results indicate that both perceived ease of use and perceived usefulness have a significant impact on users' intentions, which in turn influences their frequency of usage. These findings provide insights for platform developers and marketers aiming to enhance user engagement in emerging e-commerce markets.
Analisis Kepuasaan Penggunaan Aplikasi Kasir Majoo di Penajam Paser Utara dengan Metode Technology Acceptance Model Tangkelangi, Eva Selvin Sura; Utamajaya, Joy Nashar
MEANS (Media Informasi Analisa dan Sistem) Volume 9 Nomor 2
Publisher : LPPM UNIKA Santo Thomas Medan

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Abstract

The rapid advancement of information technology has significantly impacted various aspects of life, including business operations. This study aims to eval_uate user satisfaction with the Majoo cash register application in Penajam Paser Utara using the TAM. Through a survey conducted in 2023, involving 100 respondents who have used Majoo for at least three months, data were collected using a structured questionnaire distributed via Google Forms. Statistical analysis using SPSS revealed high user satisfaction, with PU and PEOU significantly influencing overall satisfaction. The results indicate that both PU and PEOU are critical determinants of user satisfaction, consistent with previous TAM research. These findings provide insights for developers to enhance application features and improve user experience.
Analisis Efektivitas Penggunaan Quiziz Menggunakan Technology Acceptance Model Pada SMP XXX Penajam Shabraniti, Zulmajedi Ihza Mahendra; Utamajaya, Joy Nashar
MEANS (Media Informasi Analisa dan Sistem) Volume 9 Nomor 2
Publisher : LPPM UNIKA Santo Thomas Medan

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Abstract

This study aims to analyze the effectiveness of using Quizizz in learning at SMP XXXX Penajam by employing the Technology Acceptance Model (TAM). The model eval_uates factors such as perceived ease of use (PEOU) and perceived usefulness (PU) to understand students’ attitudes toward using Quizizz. Data were collected through surveys of 80 students and analyzed using Structural Equation Modeling (SEM). The results reveal that PEOU significantly influences PU, which subsequently affects students’ intentions to use Quizizz. Quizizz has been proven to enhance students' motivation and understanding of the lesson material. This study provides insights into the importance of educational technology in creating more interactive and effective learning experiences.