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Risk Analysis of the Cooking Oil Industry in the Maloy Batuta Trans Kalimantan Special Economic Zone Ali, Sampor; Hananto, Djoko; Sudarman, Daman
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 4 No. 1 (2024): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v4i1.1591

Management risk in cooking oil industry is important. This paper to analyze various risks faced by the palm oil-based cooking oil industry in the Maloy Batuta Trans Kalimantan Special Economic Zone (KEK MBTK), Kutai Timur, East Kalimantan, and to formulate mitigation strategies to support the sustainability of the area. The risks examined include fluctuations in Crude Palm Oil (CPO) prices, infrastructure limitations, environmental pressures, regulatory uncertainties, and social conflicts. The research employs a qualitative descriptive approach, collecting data through interviews, literature reviews, and document analysis. The findings indicate that infrastructure improvements, the adoption of environmentally friendly technologies, product diversification, and community involvement are key strategies for addressing these risks. The study concludes that an integrated risk management approach is crucial to enhancing the competitiveness of the cooking oil industry in KEK MBTK while fostering sustainable economic growth in Kutai Timur.

Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Mie Gacoan di Tangerang Selatan Pane, Mutiara Wibowo; Ali, Sampor
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6809

This study is titled The Effect of Product Quality and Service Quality on Consumer Satisfaction of Mie Gacoan in Tangerang Selatan. The purpose of this research is to determine the effect of product quality and service quality on consumer satisfaction of Mie Gacoan in Tangerang Selatan. This research employs a quantitative method with an associative approach. The population in this study consists of consumers who have purchased Mie Gacoan products in South Tangerang. The sampling technique used is non-probability sampling, with a sample size of 100 respondents who are Mie Gacoan consumers. The data analysis in this study is conducted using IBM SPSS 21 software. Data collection is carried out through a questionnaire distributed via Google Forms to Mie Gacoan consumers in Tangerang Selatan. The results of this study indicate that the product quality variable has a positive and significant effect on consumer satisfaction, with a partial test significance result of 0.000. Similarly, the service quality variable also has a positive and significant effect on consumer satisfaction, with a partial test significance value of 0.001. Furthermore, simultaneously, the product quality and service quality variables have a significant effect on consumer satisfaction, as shown by the F-test result with a significance value of 0.000.

Peran Influencer Dalam Menentukan Pengaruh Sosial Media Youtube Terhadap Intensi Pembelian HP Samsung Seri A di Tangerang Selatan Farelieyano, Alrakashya; Ali, Sampor
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6835

This study aims to identify and analyze moderate Islamic marketing strategies that are effective in attracting and maintaining the loyalty of young millennials in the digital era. This study uses a quantitative method based on positivism to analyze the influence of YouTube influencers on the purchase intention of Samsung A Series HP in South Tangerang. With multiple linear regression and classical assumption tests using SPSS, this study measures the relationship between the role of influencers and social media on purchasing decisions. The results are expected to provide insight for companies in designing more effective digital marketing strategies through the YouTube platform. The findings of this study are expected to provide insight for companies in designing more effective digital marketing strategies that are in accordance with the trends of young consumer behavior. This study concludes that the role of influencers and YouTube social media has a positive and significant influence on the purchase intention of Samsung A Series HP in South Tangerang. Partially, influencers who are effective in explaining products can increase consumer purchasing interest, as well as social media that provides good information. In addition, simultaneously, the combination of the role of influencers and social media contributes significantly to encouraging consumer purchasing decisions for the product.

Peran Multichannel Marketing dan Brand Image terhadap Loyalitas Pelanggan Pada Studi Mustika Ratu Anggraini, Amanda; Ali, Sampor
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.26988

Penelitian ini bertujuan untuk menganalisis pengaruh multichannel marketing dan brand image terhadap loyalitas pelanggan produk Mustika Ratu. Dalam era digital yang semakin berkembang, strategi pemasaran yang efektif menjadi kunci untuk mempertahankan dan meningkatkan loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang pernah menggunakan atau melihat produk Mustika Ratu di wilayah Jabodetabek. Analisis data dilakukan menggunakan program SPSS versi 20 untuk menguji hipotesis yang telah ditetapkan. Hasil penelitian menunjukkan bahwa baik multichannel marketing maupun brand image memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Implikasi dari penelitian ini memberikan informasi yang berguna bagi Mustika Ratu dalam meningkatkan efektivitas program pemasaran dan citra merek, serta memberikan panduan bagi brand kecantikan lainnya dalam mengembangkan strategi pemasaran yang lebih efektif. Penelitian ini diharapkan dapat menjadi referensi untuk penelitian selanjutnya dalam bidang pemasaran dan loyalitas pelanggan.

PENGARUH AFFILIATE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC PADA APLIKASI TIKTOK Afiat, Alfira; Ali, Sampor
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 2 (2025): Volume 8 No. 2 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i2.46086

Penelitian ini bertujuan untuk mengidentifikasi pengaruh affiliate marketing dan kualitas produk terhadap keputusan pembelian produk Skintific pada aplikasi TikTok. Studi ini menggunakan pendekatan kuantitatif dengan data yang dikumpulkan melalui kuesioner kepada 384 responden yang merupakan pelanggan TikTok Shop. Hasil analisis menunjukkan bahwa affiliate marketing dan kualitas produk secara signifikan memengaruhi keputusan pembelian, di mana strategi pemasaran digital dan ulasan pelanggan menjadi faktor penentu utama. Penelitian ini diharapkan memberikan wawasan kepada pelaku bisnis kecantikan untuk meningkatkan strategi pemasaran dan kualitas produk demi memenangkan persaingan di pasar kosmetik.

Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Mie Gacoan di Tangerang Selatan Pane, Mutiara Wibowo; Ali, Sampor
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6809

This study is titled The Effect of Product Quality and Service Quality on Consumer Satisfaction of Mie Gacoan in Tangerang Selatan. The purpose of this research is to determine the effect of product quality and service quality on consumer satisfaction of Mie Gacoan in Tangerang Selatan. This research employs a quantitative method with an associative approach. The population in this study consists of consumers who have purchased Mie Gacoan products in South Tangerang. The sampling technique used is non-probability sampling, with a sample size of 100 respondents who are Mie Gacoan consumers. The data analysis in this study is conducted using IBM SPSS 21 software. Data collection is carried out through a questionnaire distributed via Google Forms to Mie Gacoan consumers in Tangerang Selatan. The results of this study indicate that the product quality variable has a positive and significant effect on consumer satisfaction, with a partial test significance result of 0.000. Similarly, the service quality variable also has a positive and significant effect on consumer satisfaction, with a partial test significance value of 0.001. Furthermore, simultaneously, the product quality and service quality variables have a significant effect on consumer satisfaction, as shown by the F-test result with a significance value of 0.000.

Peran Influencer Dalam Menentukan Pengaruh Sosial Media Youtube Terhadap Intensi Pembelian HP Samsung Seri A di Tangerang Selatan Farelieyano, Alrakashya; Ali, Sampor
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6835

This study aims to identify and analyze moderate Islamic marketing strategies that are effective in attracting and maintaining the loyalty of young millennials in the digital era. This study uses a quantitative method based on positivism to analyze the influence of YouTube influencers on the purchase intention of Samsung A Series HP in South Tangerang. With multiple linear regression and classical assumption tests using SPSS, this study measures the relationship between the role of influencers and social media on purchasing decisions. The results are expected to provide insight for companies in designing more effective digital marketing strategies through the YouTube platform. The findings of this study are expected to provide insight for companies in designing more effective digital marketing strategies that are in accordance with the trends of young consumer behavior. This study concludes that the role of influencers and YouTube social media has a positive and significant influence on the purchase intention of Samsung A Series HP in South Tangerang. Partially, influencers who are effective in explaining products can increase consumer purchasing interest, as well as social media that provides good information. In addition, simultaneously, the combination of the role of influencers and social media contributes significantly to encouraging consumer purchasing decisions for the product.

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