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All Journal Jurnal Informatika Global Jurnal Bisnis dan Manajemen West Science
Rifaldi, Muhamad
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Price and Online Customer Reviews on Erigo Product Purchase Decisions on Instagram @Equalizer Sellers.Store Retnosary, Rieke; Yani, Dini; Rifaldi, Muhamad
Jurnal Bisnis dan Manajemen West Science Vol 4 No 03 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i03.2574

Abstract

Erigo sebuah merek fashion lokal yang tengah populer di kalangan generasi Z, telah berhasil menciptakan kualitas harga dan ulasan yang berpengaruh positif di berbagai platform media sosial terutama Instagram, menjadi salah satu strategi pemasaran yang menarik bagi konsumen. Penelitian ini bertujuan untuk meneliti apakah pengaruh harga dan online customer review memiliki dampak terhadap keputusan pembelian terhadap produk Erigo secara online di Instagram @equalize.store. Metode penelitian ini menggunakan pendekatan kuantitatif dengan pengambilan sampel non-probabilitas menggunakan metode purposive sampling dengan menggunakan rumus Slovin, dengan jumlah sampel sebanyak 390 responden. Data yang diperoleh kemudian dianalisis menggunakan uji asumsi dengan software SPSS.25. Populasi penelitian ini adalah followers Instagram @equalize.store yang mengenal dan telah membeli produk Erigo. Hasil penelitian menunjukkan bahwa pengaruh harga dan online customer riview secara parsial memiliki pengaruh signifikan terhadap keputusan pembelian produk Erigo di Instagram @equalizer.store. Dengan demikian, dapat disimpulkan bahwa pengaruh harga dan online customer riview memiliki pengaruh besar terhadap keputusan pembelian produk Erigo di Instagram @equalizer.store.
Rancang Bangun Aplikasi E-Marketplace Wedding Planner Berbasis Android Rifaldi, Muhamad; Atika, Linda
Jurnal Ilmiah Informatika Global Vol. 14 No. 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiig.v14i1.2983

Abstract

Digital marketing of products can be called an e-marketplace because of the online or virtual meeting between sellers and buyers. The development of e-marketplace information technology has penetrated in various fields, one of which is wedding planners. To increase the digitalization of marketing or e-marketplaces for transactions in the marketing of wedding planner packages, it requires a system that can help entrepreneurs or people who have expertise in the field of wedding planners such as master of ceremonies, wedding organizers, building or aisle rentals, music, catering, and photographers who can carry out the package marketing process. Not only for entrepreneurs or people who have expertise, for the bride and groom also need a place to search and order from various types of wedding planner packages. The container in question is a system that can be used on a mobile basis, especially based on Android because it can make it easier for prospective brides, entrepreneurs, and people who have the expertise to carry out a process of buying and selling products or wedding planner packages. The system was built and designed using the Java programming language with MySQL as the database and firebase as the push notification. The system development methodology used is an iterative model. It is hoped that this research can produce an Android-based wedding planner e-marketplace application, so that the application can facilitate transactions for prospective brides, entrepreneurs, and people who have expertise.
Co-Authors Linda Atika Retnosary, Rieke Yani, Dini