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All Journal Jurnal Studi Komunikasi GUYUB: Journal of Community Engagement Bengawan :Jurnal Pengabdian Masyarakat
Sukendar, Markus Utomo
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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PENINGKATAN KETERAMPILAN JURNALISTIK ANGGOTA GERAKAN PRAMUKA KWARTIR CABANG KABUPATEN KARANGANYAR MELALUI WORKSHOP FOTOGRAFI JURNALISTIK Tyas, Maharani Ayuning; Syaifullah, Jahid; Sukendar, Markus Utomo; Pratama, Emmanuel Rossi
Bengawan : Jurnal Pengabdian Masyarakat Vol 4 No 1 (2024): Juni
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/jurnal_bengawan.v4i1.117

Abstract

Dalam rangka pembinaan Gerakan Pramuka, perlu dilakukan upaya peningkatan keterampilan dengan membekali anggota muda dengan pengetahuan dan keterampilan potensial yang selaras dengan kebutuhan generasi muda saat ini. Workshop fotografi jurnalistik merupakan salah satu upaya untuk meningkatkan keterampilan anggota pramuka. Tujuan dari dilaksanakannya pengabdian ini untuk meningkatkan kesadaran visual dan pengembangan keterampilan fotografi jurnalistik bagi anggota Gerakan Pramuka Kwartir Cabang Kabupaten Karanganyar. Metode yang digunakan dalam kegiatan pengabdian ini meliputi dua tahapan, yaitu tahap persiapan dan tahap pelaksanaan. Tahap persiapan adalah tahap perencanaan kegiatan yang meliputi koordinasi, penentuan waktu, administrasi, persiapan alat, pengumpulan referensi, dan pembuatan materi workshop. Tahap pelaksanaan merupakan tahap teknis ketika kegiatan workshop berlangsung. Hasil dari kegiatan workshop ini adalah adanya peningkatan kesadaran visual pada peserta workshop melalui pengalaman yang diperoleh selama kegiatan workshop. Peningkatan visual didapatkan dari referensi foto-foto jurnalistik pada saat pemaparan materi. Selain itu, peserta workshop fotografi jurnalistik memiliki keterampilan dasar dalam menghasilkan foto jurnalistik dengan berbagai variasi angle dan metode EDFAT. Hal tersebut ditunjukkan dan dapat dilihat pada sesi praktik dalam kegiatan workshop fotografi jurnalistik ini. Workshop fotografi jurnalistik ini selain berdampak pada peningkatan keterampilan personal juga dapat memberikan dampak pada citra dan branding organisasi melalui foto-foto jurnalistik yang dihasilkan untuk mmeberikan informasi kepada masyarakat mengenai segala aktivitas yang dilakukan oleh Gerakan Pramuka Kwartir Cabang Kabupaten Karanganyar melalui visual.
Strengthening Tourism Village Governance through Community Participation for Sustainable Development Widagdo, Yohanes Martono; Sukendar, Markus Utomo; Sopingi, Sopingi
GUYUB: Journal of Community Engagement Vol 6, No 4 (2025): Desember
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i4.13166

Abstract

Sustainable tourism development requires community-based management of tourism villages that is grounded in local potential. Sewu Kembang Tourism Village faces challenges related to weak institutional capacity, limited human resources, and suboptimal utilisation of tourism assets. This community service programme aims to strengthen tourism village governance through a Participatory Action Research (PAR) approach, which positions the community as the main actor throughout the intervention process. The PAR method was implemented through four iterative stages: participatory problem identification and potential mapping, collaborative action planning, action implementation through training and technical assistance, and participatory reflection and evaluation. The programme involved local communities, Pokdarwis, village government, and universities as collaborative partners. The findings indicate significant improvements in human resource capacity, institutional strengthening of Pokdarwis, and increased community participation in tourism management. These improvements were measured through pre- and post-tests, performance observations, and the application of newly acquired skills in destination management practices. The results demonstrate that PAR is an effective approach for fostering community empowerment and supporting the sustainability of tourism village development.
Political branding on X: sentiment dynamics in Indonesia’s presidential discourse Sukendar, Markus Utomo; Susanto, Agus; Naidoo, Gedala Mulliah
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.10120

Abstract

This study investigated the strategic construction of political personal branding on social media within Indonesia’s dynamic political landscape, focusing on how it is manifested and contested through user-generated content about Prabowo Subianto on X (formerly Twitter). This study examined how visual symbols, hashtags, and popular culture references influence public opinion and reveal contrasting narratives that reflect the polarised nature of Indonesia’s digital public sphere. Employing a mixed-methods approach, algorithmic sentiment analysis (Naive Bayes) is combined with qualitative visual-symbolic coding. Findings reveal a dominant negative sentiment coexisting with strong pro-candidate messaging enriched by humour and affectionate visuals. This duality suggests potential audience segmentation and deliberate efforts to humanise the candidate, creating digital echo chambers for loyal supporters despite widespread criticism. The results highlight the strategic use of humour and emotional appeal by campaign teams and supporters to reconstruct public image, drawing on principles of affective engagement and participatory branding. The study provides valuable insights into how political figures and their communication strategies navigate polarised environments, offering key lessons for digital political public relations in an era shaped by emotion, culture, and interaction
Co-Authors Agus Susanto Maharani Ayuning Tyas Naidoo, Gedala Mulliah Pratama, Emmanuel Rossi Sopingi Sopingi, Sopingi Syaifullah, Jahid widagdo, yohanes martono