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Enhancing digital literacy in early childhood school teachers: Technology and analysis approaches based on social cognitive theory Purworini, Dian; Pamungkas, Endang Wahyu; Naidoo, Gedala Mulliah; Rahmadiva, Lelita Azaria; Maryam; Chasana, Rona Rizkhy Bunga; Setyawan, Sidiq; Astuti, Wili; Haryanti, Yanti
Transformasi: Jurnal Pengabdian Masyarakat Vol. 20 No. 2 (2024): Transformasi Desember
Publisher : LP2M Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/transformasi.v20i2.10605

Abstract

[Bahasa]: Era digital yang berkembang pesat berpengaruh terhadap penyelenggaraan pembelajaran di semua level pendidikan. Guru yang memiliki peran krusial dalam pembelajaran harus memiliki kemampuan yang adaptif terhadap perubahan tersebut. Namun, banyak guru khsusunya pada level Pendidikan Anak Usia Dini (PAUD) menghadapi tantangan dalam mengintegrasikan teknologi ke dalam proses pembelajaran dan pengajaran. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital pada guru anak usia dini. Metode pelaksanaan pengabdian yaitu dengan melakukan workshop yang berisi deskripsi pemahaman literasi digital dan praktik membuat materi ajar melalui software digital. Eskperimen yang melibatkan 49 partisipan dari 20 PAUD dilakukan untuk mengukur efektivitas implementasi workshop literasi digital. Pengumpulan data dilakukan melalui penyebaran angket pretest dan posttest, observasi dan wawancara. Hasil program pengabdian ini menunjukkan bahwa pelatihan literasi digital memberikan peningkatan literasi digital pada guru. Temuan pengabdian ini menunjukkan bahwa efikasi diri dan faktor sosial memberikan kontribusi terhadap keberhasilan training dalam program. Pelaksanaan training digital literasi dengan mempertimbangkan elemen-elemen teori kognitif sosial menjadi alternatif untuk meningkatkan kompetensi guru PAUD dalam praktik mengajar. Kata Kunci: guru PAUD, literasi digital, pelatihan, kompetensi [English]: The rapid development of the digital era affects teaching and learning practices at all levels of education. Teachers who play a crucial role in learning must have adaptive skills to respond to these changes. However, integrating technology into the learning and teaching process remains challenging for teachers of Early Childhood Education (ECED). This community service program aims to improve digital literacy in early childhood teachers. The workshop method was used in this program through the introduction of digital literacy understanding and practice of creating teaching materials through digital software. An experiment involving 49 participants from 20 PAUD was conducted to measure the effectiveness of the digital literacy workshop implementation. Data were collected through pretest and posttest questionnaires, observations, and interviews. The results show that the training in this community service program can improve digital literacy in teachers. The findings show that self-efficacy and social factors contribute to the effectiveness of the training program. The findings show that self-efficacy and social factors contribute to the effectiveness of the training program. Digital literacy training for early childhood education teachers involving elements of social cognitive theory is an alternative way to improve their teaching and learning practice competence. Keywords: early childhood teacher, digital literacy, training, competency
Political branding on X: sentiment dynamics in Indonesia’s presidential discourse Sukendar, Markus Utomo; Susanto, Agus; Naidoo, Gedala Mulliah
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.10120

Abstract

This study investigated the strategic construction of political personal branding on social media within Indonesia’s dynamic political landscape, focusing on how it is manifested and contested through user-generated content about Prabowo Subianto on X (formerly Twitter). This study examined how visual symbols, hashtags, and popular culture references influence public opinion and reveal contrasting narratives that reflect the polarised nature of Indonesia’s digital public sphere. Employing a mixed-methods approach, algorithmic sentiment analysis (Naive Bayes) is combined with qualitative visual-symbolic coding. Findings reveal a dominant negative sentiment coexisting with strong pro-candidate messaging enriched by humour and affectionate visuals. This duality suggests potential audience segmentation and deliberate efforts to humanise the candidate, creating digital echo chambers for loyal supporters despite widespread criticism. The results highlight the strategic use of humour and emotional appeal by campaign teams and supporters to reconstruct public image, drawing on principles of affective engagement and participatory branding. The study provides valuable insights into how political figures and their communication strategies navigate polarised environments, offering key lessons for digital political public relations in an era shaped by emotion, culture, and interaction