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GREEN INNOVATION AND SUSTAINABLE MANAGEMENT: STRATEGIES FOR LONG-TERM COMPETITIVE ADVANTAGE Hardi Mulyono; Alistraja Dison Silalahi; Clarissa Tarigan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2944

Abstract

This study explores the role of green innovation and sustainable management as integrated strategies for achieving long-term competitive advantage in modern business environments. As global awareness of environmental and social issues intensifies, organizations are increasingly pressured to adopt eco-friendly practices without compromising profitability. This paper analyzes how green innovation—through the development of sustainable products, cleaner production processes, and eco-conscious business models—serves as a catalyst for organizational resilience and market differentiation. Furthermore, it examines the strategic alignment of sustainability principles within corporate management systems, emphasizing stakeholder engagement, resource efficiency, and long-term value creation. Drawing on case studies and recent empirical findings, the research highlights key success factors, barriers to adoption, and the measurable impact of green innovation on firm performance. The findings suggest that firms that embed sustainability into their core strategies not only meet regulatory and ethical expectations but also unlock new growth opportunities and strengthen brand reputation. This paper contributes to the literature by presenting a comprehensive framework for integrating green innovation into sustainable management, positioning it as a vital lever for achieving sustained competitive advantage.
INCREASING ECONOMIC CAPABILITY: ECONOMIC PERFORMANCE STRATEGY IN UYGHUR Ratna Sari Dewi; Anggia Sari Lubis; Shita Tiara; Hardi Mulyono; Firmansyah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.2245

Abstract

A comprehensive economic performance strategy to address the dual hurdles of countries such as Uyghur, encompassing structural transformations and market imperfections. Upon scrutinizing the conditions that slow development in Uyghur, we can make a series of fundamental changes with regards to the local value chain as well the overall economy. The outcome of this study is the recommendations on how to increase the economic capability as well as formulating economic performance strategy in Uyghur. The recommendations are: (1) Improving government efficiency by improving decision making, (2) Regulating an open and favorable trade environment which enhances capabilities in international markets, (3) improving productivity, (4) Improving educational systems to offer quality education, (5) Encouraging human development strategies by reducing poverty and inequality, reduces unemployment rates, fostering growth through domestic entrepreneurship, Hence, transforming economies in Uyghur must involve the improvement of local capabilities throughout international value chains, institutional reforms, innovations in human capital formation, also well as effective redistribution of resources.